Experience

Augustinus Bader

• United Kingdom
• Cosmetics
• 100 - 200 Employee

• Sales and Education Manager EMEA

  • Aug 2023 - Present



Indépendant

• Ville de Paris, Île-de-France, France

• Founder of Cosmetics Podcast "Let's Glow Green"

  • Jan 2020 - Present

  Stay connected to the next revolution in Beauty Industry ! I've created this podcast "Let's Glow Green" www.letsglowgreen.co in 2020 (just before COVID-19) in a specific goal : inform people easily on what's going on in beauty trends and cosmetics innovations. I want it to be smart, easy to listen and objective : real info no fake, topics on fire and talks with visionary people. That's the deal ! Put your airpods and listen to www.letsglowgreen.co Stay connected to the next revolution in Beauty Industry ! I've created this podcast "Let's Glow Green" www.letsglowgreen.co in 2020 (just before COVID-19) in a specific goal : inform people easily on what's going on in beauty trends and cosmetics innovations. I want it to be smart, easy to listen and objective : real info no fake, topics on fire and talks with visionary people. That's the deal ! Put your airpods and listen to www.letsglowgreen.co



Nesperta Europe sp. z o.o. - właściciel marki Semilac i hi hybrid

• Poland
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Country General Manager

  • Jun 2022 - Jun 2023

  UV nails polish brands since 2013 : www.semilac.fr / Turnover generated (SELL IN) ~ €1M - Managing ‘Hi Hybrid’ business development with local distributor in the supermarket’s chains (B2C mass target) - Launching & business development of ‘Semilac’ brand designed for Professional Nails Artists, Saloons & retail chains (B2B target) - Working on Digital Activation & Brand Awareness on social media with local digital agency - Recruiting & managing Nail Artist French Ambassador for Semilac Pro Show less



Van Cleef & Arpels

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Client Experience Manager - Europe & CIS

  • Feb 2019 - Sep 2019

  (Temporary replacement for Maternity Leave) In charge of all new developpments and projects around Client Experience in Stores & Digital for Europe/CIS zone : - Omnichannel tools > implementation of "Click & Collect" VCA website (with IT & HQ teams) and training sessions with Boutiques teams - Client Experience services > to « make your journey great again » with in-store services and Barometer Satisfaction study case (in collaboration wiht EUR Retail Education Team) - Global Shopper strategy : Chinese clients & WeChat VCA program in collaboration with HQ team - Social Media guidelines : training with EUR Boutiques teams Show less



Detox & Moi

• Paris

• CEO & Founder Eshop | Ecom

  • Jul 2017 - Jul 2019

  Founder & CEO of a new E-Shop DETOX & Moi www.detoxetmoi.com Creation of 360* strategy around Ecom : - Business strategy development : brands references, finding new brands, negociation, launches on website - Marketing & Digital strategy : emailing, RP, social networks and partnerships, Growth hacking - Backoffice & Frontoffice monitoring : Prestashop and WordPress environnement, SEO, Google Analytics, AdWords campaigns, Graphics elements (sliders, advertising blocs..), logistics, finance - Testing « new way of shopping online » with LIVESHOPPING #livestreaming #videoshopping plateform - with DailyLive “Detox & Moi” is a new Green & Glamour E-Shop, selling online all things you need for cosmetics, superfoods, detox waters, babies & children, and all you need for your daily routine. With products coming all over the word : natural, organics or vegan Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Europe Merchandising Director - NYX Professional Makeup

  • Apr 2016 - Jul 2017

  In charge of all Merchandising & Retail strategy & development for NYX Western Europe (15 countries) : - In charge of Merchandising Guidelines far all Europe zone - Creation with International team (Los Angeles based) of the new fixtures development in store - Animation & Hot Spot strategy in store (creation and business role) - Implement new digital « e-plano » plateform for planogramming > challenging all new concept with US International team in Los Angeles (been x2 in LA) > closely work with Purchasing team to optimise costs for all new development -Managing a team of 3 Project Managers Show less



SEPHORA

• France
• Retail
• 700 & Above Employee

• Retail Beauty Services Manager (France)

  • Jun 2015 - Sep 2015

  In charge of Beauty & Makeup services for France : - Makeup Station - Beauty To Go - Gifting Tower - Samples Wall - ROI and report on KPI services / each months > Part of the New Digital SEPHORA FLASH (Rivoli in Paris) - Digital in Store - Services + - Category Management for a sharp catalog in store In charge of Beauty & Makeup services for France : - Makeup Station - Beauty To Go - Gifting Tower - Samples Wall - ROI and report on KPI services / each months > Part of the New Digital SEPHORA FLASH (Rivoli in Paris) - Digital in Store - Services + - Category Management for a sharp catalog in store



Groupe Rocher

• Personal Care Product Manufacturing
• 700 & Above Employee

• International Brand Merchandising Director

  • Mar 2013 - Jun 2015

  In charge of all International Retail & Merchandising Strategy in stores (worldwide) > Retail & Concept Direction > Central Expertise department – YR Group -Definition of merchandising "guidelines"– on the current Brand Concept L’ATELIER, then forwarding them to international headquarters -Responsabilty of the new Brand Animation Plan (2015): creation of global "ToolBox Retail" for a 360° overview event in stores : World Brand Events (Star Products) and Commercial Events In-store -Work on customers shopping experience and validate merchandising guidelines for the New Brand Retail Concept “ATELIER LAB” (2015) : >Animation of the "Merchandising & Experience” group, Member of the Brand Working Comitee and development of Soft Merchandising elements > Create an assortment matrix, shaped for all countries --> Category Management - Taking responsibility of new organizations and processes, for Yves Rocher to become a perform “Retailer” (2015): > Retail Perfomance : monitor retail operational standards and define key KPI’S to improve business, review retail organization and improve client experience in stores. Workshops and business trips in France, Germany and Russia for Christmas 2015 > Assortment Methodology: application of the assortment matrix to professionalize local merchandisers -Dispense Merchandising Training sessions (permanent & ephemeral merchandising) and support local merchandisers on distribution specificities (Department stores, Pharmacies, Travel Retail…); included business trip in the countries if needed (Belgium in Dec. 2013, Austria in Feb 2014, China-Shanghai City in March 2014). -Management of 6 Merchandising Project Managers Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Lancôme Institute Project Manager – Retail & Education

  • Apr 2011 - Mar 2013

  L'OREAL LUXURY PRODUCTS DIVISION / LANCÔME INTERNATIONAL - PARIS -Monitor transverse projects on training/retail/merchandising - closed to the french Headquarter-Active participation in writing the "Lancôme Unique Xperience" (L.U.X) with Retail & Education Dpt-Merchandising Coordination between Headquarter and the Institute (Retail Design Dpt)-Create a new operating « model» for a better organization & management of an Institute

• Merchandising Project Manager

  • May 2007 - Apr 2011

  L'OREAL LUXURY PRODUCTS DIVISION - France (Levallois)-In charge of visual merchandising identity and brand image, for in-store luxury brands-Monitor furniture implementation in-store (new openings, remodellings)-Define merchandising guidelines for new corners, stands, animation roadshows – closed to the brand marketing launches -Creation of the merchandising plannograms for POS and Sales Representatives in France-Monitor merchandising budgets of these brands



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Store Manager

  • Oct 2006 - May 2007

  -In charge of logistic, organization and financial data in the store -Create and transform new customers business with the brand (especially tourists) -Management and training of 2 Beauty Advisors >Turnover: +25% from Dec. 2006 to May 2007 (vs objective) -In charge of logistic, organization and financial data in the store -Create and transform new customers business with the brand (especially tourists) -Management and training of 2 Beauty Advisors >Turnover: +25% from Dec. 2006 to May 2007 (vs objective)



BY TERRY

• France
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Store Manager

  • Jan 2006 - Sep 2006

  -Organization of Makeup and Skincare events in the store -In charge of logistic, organization and financial data in the store -Management and training of 2 Beauty Advisors and Makeup Artists >Nb of customers: +30% (vs 2005) >Turnover: improvement from -25% (2005) to +1.2% (2006) -Organization of Makeup and Skincare events in the store -In charge of logistic, organization and financial data in the store -Management and training of 2 Beauty Advisors and Makeup Artists >Nb of customers: +30% (vs 2005) >Turnover: improvement from -25% (2005) to +1.2% (2006)



Saint Laurent

• France
• Luxury Goods & Jewelry
• 700 & Above Employee

• Sales Representative

  • Sep 2005 - Dec 2005

  -In charge of merchandising tools in +25 POS -Develop visibility and accessibility of YSL Brand in stores linears > Global products "Breaking rate": - 33% > Products "Referencing rate": + 20% -In charge of merchandising tools in +25 POS -Develop visibility and accessibility of YSL Brand in stores linears > Global products "Breaking rate": - 33% > Products "Referencing rate": + 20%



SuccessGift

• Région de Paris, France

• Sales Manager

  • Jun 2004 - Dec 2004

  Luxury Gifts for B to B -Direct contact of + 200 big prospects -Create + 50 personal commercial proposals, answering to a precise client brief > Generated turnover : + 50 K€ Luxury Gifts for B to B -Direct contact of + 200 big prospects -Create + 50 personal commercial proposals, answering to a precise client brief > Generated turnover : + 50 K€



Puig

• Spain
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Marketing Manager

  • Jan 2003 - Jul 2003

  Launch of the new cosmetics range "Prêt à Porter de Peau" NINA RICCI -Participate to creation and development of new makeup and skincare products > Makeup:"Fall-Winter" Looks / "Spring-Summer" Looks > Skincare :Anti-aging range and complements -Conception of 3 " GWP gifts"(promotional operations) > brief to creative supplier > launch in fab Launch of the new cosmetics range "Prêt à Porter de Peau" NINA RICCI -Participate to creation and development of new makeup and skincare products > Makeup:"Fall-Winter" Looks / "Spring-Summer" Looks > Skincare :Anti-aging range and complements -Conception of 3 " GWP gifts"(promotional operations) > brief to creative supplier > launch in fab