Experience

C.W.F. CHILDREN WORLDWIDE FASHION

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • May 2023 - Present



LACELIER

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO - Présidente

  • Jul 2022 - Apr 2023

• Executive Vice President (Directrice générale déléguée)

  • Feb 2022 - Jul 2022

• Chief Commercial Officer

  • Sep 2019 - Jan 2022

  • Led international Omnichannel activities including Digital activities for 6 brands with a very different positioning• Defined the global strategy to ensure clients and consumers satisfaction in a very competitive market• Designed an agile sales organisation structure capable to accelerate growth capacity • Led key accounts negotiations and new contracts building• Defined and led the Global Merchandising stratégy: forecasts, assortments & stock turn



Maison Birks

• Canada
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Vice président Omnichannel Sales & Operations and Marketing & Communications

  • Sep 2018 - Sep 2019

  • Definition and overseeing all the International Omnichannel sales strategy and operations: 30 stores, 1 boutique Graff / Patek Philippe, independent retailers and chains• Commercial management of the third-party brands carried like Rolex, Cartier, Van Cleef & Arpels, Chaumet, Messika, Graff, Patek Philippe and more• Led all Marketing, PR, digital, brand identity and Visual Merchandising activities

• Vice président Omnichannel Sales & Operations

  • Apr 2018 - Aug 2018



SWAROVSKI

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Managing Director Canada

  • Mar 2016 - Mar 2018

  • Developed and implemented a strategy and set objectives for Canada in line with the company ambition and strategy (Brand management, sales and P&L objectives)• Omnichannel distribution: Definition and implementation of the strategy (52 Retail stores & 260 Multibrand accounts - Independents, chains and Travel Retail)• Marketing: Definition of the national retail calendar & all the brand image activities (PR, communication & In store)• Merchandising: Space productivity and implementation of the new concept Show less

• Director Wholesale EMEA

  • Apr 2015 - Feb 2016

  Multibrand strategy - Europe, Middle East & AfricaConsumer Goods Business division (Jewelry, Watches and Accessories)Direct report: SVP EMEAAssignments• Contribution to the achievements of sales & profitability plans• Lead the EMEA implementation of the mid and long term strategy• Structuring approach per market to the Multibrand development• Contribution to the measurable growth perception of the Swarovski brand through the Multibrand channel

• Head of Retail Multibrand, France (Wholesale)

  • Jan 2012 - Dec 2015

  Multibrand strategy & channel animationConsumer Goods Business division (Jewelry, Watches ans Accessories)Turnover > 100M€, +40% in 3 years170 monobrand stores, 500 multibrandDirect report: Managing Director FranceManagement: 7 peopleStrategy & achievements• Redesign of strategy and organization• Distribution changes (150 closings & 160 openings since January 2012)• Sales monitoring: +200% in 3 years• Budget management: sales, forecast, costs• Multibrand France: became worldwide benchmark Show less

• Key Account Manager

  • Mar 2010 - Dec 2011

  Multibrand key account development according to StrategyChannels: Travel Retail, Watch and Jewelry Chains, Department Stores, Duty Free in town, Disneyland ParisMissions & achievements• Sales increase: +100% in 2 years• Negotiations of Commercial terms• Deployment of the new architecture concept• Sales force training

• Watch Distribution Manager

  • Feb 2009 - Feb 2010

  Launch, implementation and development of Watches on the French marketChannels: Watch and Jewelry dealers, Travel Retail, Department stores & Monobrand Swarovski Missions & achievements• Sales and Marketing strategy definition and implementation• Negotiations of Commercial terms• Budget management (sales & costs)• Achieved in 1 year: 65 Monobrand implementations, 72 Watch dealers & Travel Retail France implementations



Gucci

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales Area & Key Account Manager

  • Feb 2007 - Jan 2009

  Development & sales management – Area: Paris & North East of France Channels: Watch and Jewelry dealers, Jewelry Chains, Travel Retail, Department Stores Missions & achievements • Distribution changes: 10 openings and 25 closings • Negotiations of Commercial terms: conditions, assortments, operations… • Sales force training • Marketing events management • Sales results: +45% in 2 years Development & sales management – Area: Paris & North East of France Channels: Watch and Jewelry dealers, Jewelry Chains, Travel Retail, Department Stores Missions & achievements • Distribution changes: 10 openings and 25 closings • Negotiations of Commercial terms: conditions, assortments, operations… • Sales force training • Marketing events management • Sales results: +45% in 2 years



Puig

• Spain
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• District Manager

  • Jan 2006 - Dec 2006

  Independent clients management

• Sales Representative

  • Aug 2005 - Dec 2005

  Branch boutiques follow up and animation