Aurelia Muckinhaupt
NorCal & PNW Regional Manager at Good Idea Drinks- Claim this Profile
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Topline Score
Bio
LinkedIn User
Aurelia is an amazing and supportive team member. She is genuine about her passion in her position and spreads that passion and enthusiasm to everyone she meets. Aurelia is an absolute people person and that translates into lasting relationships with quality contacts and business relationships. She is always willing to share her knowledge and eagerly helps with any struggles other team mates may be having.
Tomas Puente
I have had the pleasure of working alongside Aurelia for more than five years and can confidently say that she is one of the most professional, dedicated, and supportive managers I have had the pleasure of working with. Aurelia is the type of person who can brighten your day just with a simple conversation and she treats everyone with respect no matter their title or position. Her professionalism and work ethic are unparalleled, and she consistently goes above and beyond to ensure that projects are completed on time and to the highest standard. As I came into my Account Manager position, Aurelia took me under her wing and taught me the ins and outs of sales in a CPG setting. I learned more with her in a few months than I had in many prior roles. She has a positive attitude and exceptional communication skills and would be an asset to any organization. I have no doubt that Aurelia will continue to excel in her future endeavors and I highly recommend her to any potential employer.
LinkedIn User
Aurelia is an amazing and supportive team member. She is genuine about her passion in her position and spreads that passion and enthusiasm to everyone she meets. Aurelia is an absolute people person and that translates into lasting relationships with quality contacts and business relationships. She is always willing to share her knowledge and eagerly helps with any struggles other team mates may be having.
Tomas Puente
I have had the pleasure of working alongside Aurelia for more than five years and can confidently say that she is one of the most professional, dedicated, and supportive managers I have had the pleasure of working with. Aurelia is the type of person who can brighten your day just with a simple conversation and she treats everyone with respect no matter their title or position. Her professionalism and work ethic are unparalleled, and she consistently goes above and beyond to ensure that projects are completed on time and to the highest standard. As I came into my Account Manager position, Aurelia took me under her wing and taught me the ins and outs of sales in a CPG setting. I learned more with her in a few months than I had in many prior roles. She has a positive attitude and exceptional communication skills and would be an asset to any organization. I have no doubt that Aurelia will continue to excel in her future endeavors and I highly recommend her to any potential employer.
LinkedIn User
Aurelia is an amazing and supportive team member. She is genuine about her passion in her position and spreads that passion and enthusiasm to everyone she meets. Aurelia is an absolute people person and that translates into lasting relationships with quality contacts and business relationships. She is always willing to share her knowledge and eagerly helps with any struggles other team mates may be having.
Tomas Puente
I have had the pleasure of working alongside Aurelia for more than five years and can confidently say that she is one of the most professional, dedicated, and supportive managers I have had the pleasure of working with. Aurelia is the type of person who can brighten your day just with a simple conversation and she treats everyone with respect no matter their title or position. Her professionalism and work ethic are unparalleled, and she consistently goes above and beyond to ensure that projects are completed on time and to the highest standard. As I came into my Account Manager position, Aurelia took me under her wing and taught me the ins and outs of sales in a CPG setting. I learned more with her in a few months than I had in many prior roles. She has a positive attitude and exceptional communication skills and would be an asset to any organization. I have no doubt that Aurelia will continue to excel in her future endeavors and I highly recommend her to any potential employer.
LinkedIn User
Aurelia is an amazing and supportive team member. She is genuine about her passion in her position and spreads that passion and enthusiasm to everyone she meets. Aurelia is an absolute people person and that translates into lasting relationships with quality contacts and business relationships. She is always willing to share her knowledge and eagerly helps with any struggles other team mates may be having.
Tomas Puente
I have had the pleasure of working alongside Aurelia for more than five years and can confidently say that she is one of the most professional, dedicated, and supportive managers I have had the pleasure of working with. Aurelia is the type of person who can brighten your day just with a simple conversation and she treats everyone with respect no matter their title or position. Her professionalism and work ethic are unparalleled, and she consistently goes above and beyond to ensure that projects are completed on time and to the highest standard. As I came into my Account Manager position, Aurelia took me under her wing and taught me the ins and outs of sales in a CPG setting. I learned more with her in a few months than I had in many prior roles. She has a positive attitude and exceptional communication skills and would be an asset to any organization. I have no doubt that Aurelia will continue to excel in her future endeavors and I highly recommend her to any potential employer.
Credentials
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Medical Transcription
Empire College School of BusinessJan, 1994- Nov, 2024
Experience
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Good Idea Drinks
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Sweden
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Food and Beverage Services
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1 - 100 Employee
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NorCal & PNW Regional Manager
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Oct 2022 - Present
* Responsible for developing regional sales teams across natural and food service channels within NorCal and PNW. * Responsible for creating and overseeing all aspects of field marketing for NorCal and PNW territory, including, hiring field marketing managers, training, overseeing the brand ambassador teams, coordinating and executing events for brand awareness and to drive trial. *Vetted and hired broker team for West Coast representation to grow brand reach. * Collaborate on development of company sales tools, including brand sales decks, sales sheets, and other sales related materials. * Responsible for hiring broker teams and distributor partners to optimize sales opportunities, merchandising, and execute promotions. * Key wins include, Mollie Stones, Lunardi's, Mar Val Foods, Woodlands Markets, Vitality Bowl. Ike’s Sandwich Shops. * Creating company trade spend tools for most effective ways to track spending by using forecasting, promotional calendars, slotting fees, and ad fees in order to stay within company’s spending goals. * Lead key account meetings for brand introduction and new item presentations. *Helping to develop sales strategies for national roll out. Show less
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REBBL Inc.
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Northern Cal Market Manager
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Apr 2018 - Oct 2022
* Responsible for developing and executing strategies to drive sales across natural, conventional, B2B and alternative channels. * Key Account Manager for tier 1 chains including: ABS/SFW, Raley’s, Lucky/Save Mart, Nugget Market. * Utilize syndicated data to provide category insights and illustrate opportunities. * Trained and mentored Market Managers in SoCal, NE, and RM. * Manage broker teams, merchandising teams, and distributor partners to optimize SKU mix, merchandising, execute promotions, and build new business. * Key wins include, Oh My Greens, Credit Karma, Farm Fresh to You. * Create trade spend budgeting plans through forecasting, promotional calendars, slotting fees, and ad fees in order to stay within company’s spending goals. * Lead key account meetings for new item launches, expand existing lines and grow REBBL brand. * Attend and work trade shows to maximize best exposure of relevant brand updates, including new item launches, label refresh, and new account meetings. Show less
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Treelee Foods, Inc.
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Santa Rosa, California
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CEO
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Mar 2015 - Jan 2018
Setting strategy and direction for Treelee Foods, a Ready To Drink Organic Beverage Line. Responsible for modeling and setting the company’s culture, values, and behavior. Overseeing the building and leading of the senior executive team. Responsbile for allocating capital to the company’s priorities. Also oversee the operations, marketing, strategy, financing, creation of company culture, human resources, hiring, firing, compliance with safety regulations, sales and PR of Treelee Foods. Setting strategy and direction for Treelee Foods, a Ready To Drink Organic Beverage Line. Responsible for modeling and setting the company’s culture, values, and behavior. Overseeing the building and leading of the senior executive team. Responsbile for allocating capital to the company’s priorities. Also oversee the operations, marketing, strategy, financing, creation of company culture, human resources, hiring, firing, compliance with safety regulations, sales and PR of Treelee Foods.
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New Connections Marketing
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Santa Rosa, CA
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North Bay Health Food Broker
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Sep 2013 - Nov 2015
Field Broker responsible for introducing new products, implementing EDLPs, selling case stacks, pallets and other deals for 60+ Natural Food lines. Field Broker responsible for introducing new products, implementing EDLPs, selling case stacks, pallets and other deals for 60+ Natural Food lines.
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Sales Representative
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Aug 2010 - Jul 2013
Responsible for growing Geopot from a start up business to a thriving international company by applying and implementing vigorous sales and marketing strategies. Became a multi-million dollar company within 2 years. Oversaw training of sales team. Created customer outreach program to ensure continued company success. Responsible for growing Geopot from a start up business to a thriving international company by applying and implementing vigorous sales and marketing strategies. Became a multi-million dollar company within 2 years. Oversaw training of sales team. Created customer outreach program to ensure continued company success.
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Education
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1993 - 1994
Empire College School of Business
Certification for Medical Transcription, Medical Transcription/Transcriptionist
Community
