Experience

webAffinity

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Jan 2022 - Present

  Devising the business strategy, allocate human resources, supervise content production, manage marketing budgets and different verticals to achieve the annual goals.Overseeing all content initiatives on our affiliate marketing and advertising network, both internal and external, across multiple platforms and formats to drive engagement, retention, and meaningful interpretation of data.Managing our affiliate network partnerships - identifying and onboarding new partners, negotiating the scope and terms of a partnership, managing, and building strong relationships with existing partners.Analyzing each partner's performance and bring new ideas with their implementation to increase conversions.Hiring, mentoring, and managing resources for multiple departments, including content, conversion optimization, business development, public relation, and design.

• Digital Marketing Manager

  • Apr 2020 - Dec 2021



Gaditek

• Pakistan
• IT Services and IT Consulting
• 400 - 500 Employee

• Senior Marketing Manager

  • Jan 2022 - Present

• Digital Marketing Manager

  • Feb 2015 - Dec 2021



Hacker Noon

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Contributing Author

  • Jul 2019 - Present

  Hacker Noon is an independent tech media site. Hacker Noon delivers an independent tech blog with honest and unfettered stories and opinions written by real tech professionals. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the technology and cybersecurity industry. Research based submissions. Hacker Noon is an independent tech media site. Hacker Noon delivers an independent tech blog with honest and unfettered stories and opinions written by real tech professionals. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the technology and cybersecurity industry. Research based submissions.



VentureBeat

• United States
• Software Development
• 100 - 200 Employee

• Guest Writer

  • Aug 2016 - Present

  VentureBeat is the leading source for news & perspective on tech innovation. We give context to help execs, entrepreneurs, & tech enthusiasts make smart decisions. Responsibilities: Publications about technology, online gaming and esports. Trend identification in the technology and gaming industry. Research based submissions. VentureBeat is the leading source for news & perspective on tech innovation. We give context to help execs, entrepreneurs, & tech enthusiasts make smart decisions. Responsibilities: Publications about technology, online gaming and esports. Trend identification in the technology and gaming industry. Research based submissions.



Tech in Asia

• Community Writer

  • Aug 2016 - Present

  Tech in Asia is a media, events, and jobs platform on a mission to build and serve Asia’s tech communities. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the marketing, technology and cybersecurity industry. Research based submissions, interviews and news. Tech in Asia is a media, events, and jobs platform on a mission to build and serve Asia’s tech communities. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the marketing, technology and cybersecurity industry. Research based submissions, interviews and news.



The Next Web

• India
• IT Services and IT Consulting

• Contributing Writer

  • Nov 2016 - Present

  TNW is a future-proof tech media company that focuses on this cross-generational group and helps them get the most out of technology by informing them through remarkable stories and insights, and by bringing them together through extraordinary events and workspaces. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the technology and cybersecurity industry. Research based submissions. TNW is a future-proof tech media company that focuses on this cross-generational group and helps them get the most out of technology by informing them through remarkable stories and insights, and by bringing them together through extraordinary events and workspaces. Responsibilities: Publications about technology, digital marketing, privacy and cybersecurity. Trend identification in the technology and cybersecurity industry. Research based submissions.



Kill Ping

• Hong Kong
• Computer Games
• 1 - 100 Employee

• Manager International Marketing

  • Feb 2015 - Jan 2019

  Responsibilities: Analyzing demand for products and services. Developing and leading the international marketing strategy. Setting departmental goals and managing a multi-disciplined in-house team. Identifying target market and developing potentials marketing partners. New market exploration and their development with strategic partners. Taking strategic initiative ensuring business objectives are delivered on time. Aligning and integrating marketing goals with company and regional revenue objectives. Establishing and maintaining contact with international strategic partners and stakeholders. Managing, forecasting and maintaining marketing operations budget. Leading international lead generation campaigns by coordinating across departments. Analyzing ROI of all marketing programs to recommend changes in approach based on performance. Leading the digital strategy, including the development of website and building fair digital presence.



ESL - Turtle Entertainment

• Contributing Editor for ESLGaming

  • Feb 2016 - May 2017

  ESLGaming is the gaming network by Electronic Sports League - Turtle Entertainment GmbH. ESL is the world's largest esports organization. We host eSports tournaments all over the globe. Responsibilities: Articles based on the news updates related to ESL and ESL organized tournaments. Publishing pre/post-tournament teams analysis. Covering participating teams interview for the events. ESLGaming is the gaming network by Electronic Sports League - Turtle Entertainment GmbH. ESL is the world's largest esports organization. We host eSports tournaments all over the globe. Responsibilities: Articles based on the news updates related to ESL and ESL organized tournaments. Publishing pre/post-tournament teams analysis. Covering participating teams interview for the events.



Mineski

• Technology, Information and Internet
• 1 - 100 Employee

• Editor

  • Feb 2016 - Apr 2017

  Responsibilities: Articles based on the happenings and updates in online gaming and esports. Trend identification in the gaming industry. Publishing pre/post-tournament teams analysis. Covering participating teams interview for the events. Research based submissions. Responsibilities: Articles based on the happenings and updates in online gaming and esports. Trend identification in the gaming industry. Publishing pre/post-tournament teams analysis. Covering participating teams interview for the events. Research based submissions.



TechCrunch

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Crunch Network Contributor

  • Dec 2015 - Dec 2016

  TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Responsibilities: Publications about online gaming and esports. Trend identification in the gaming industry. Research based submissions. TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Responsibilities: Publications about online gaming and esports. Trend identification in the gaming industry. Research based submissions.



Axact

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Manager - Brand Management (Digital Media Manager & Online Publicity Manager)

  • Apr 2014 - Jan 2015

  Responsibilities:Leading, training and coordinating Social Media and Online Publicity team.Assisting Brand Manager in branding and digital marketing.Handling on-site and off-site online publicity for Brands.Looking after SEO projects to ensure a proper Brand presence on search engines.Developing online reputation management strategy and its implementation.Managing social media channels for multiple Brands to raise awareness and build online reputation.Design and execution of various Brand oriented campaigns on social media.Monitoring social media and online marketing to enhance the online business.Coordination with User Interface, Graphics, Software and International Relations department.

• Senior Executive - Brand Management (Social Media & Online Publicity Management)

  • Jul 2013 - Mar 2014

  Responsibilities:Establishing online publicity strategy for Brands.Executing online publicity and reputation management plan and activities for Brands.Creation and execution of different Brand oriented campaigns on social media.Creation and optimization of social media channels for Brands. Social media interaction on created channels.Brand imaging and update through created channels. Enhancing Brands online marketing and public relation.

• Executive - Brand Management (Social Media Expert)

  • Mar 2012 - Jun 2013

  Responsibilities:Creation and optimization of social media channels for Brands. Social media interaction on created channels.Brand imaging and update through created channels. Enhancing Brands online marketing and public relation.



MSMANIAR FINANCIALS (PVT.) LTD

• Financial Research Analyst

  • Mar 2010 - Mar 2012

  Corporate member of Karachi Stock Exchange Responsibilities: Performing Fundamental & Technical analysis of companies. Evaluating & Forecasting future earnings & payouts. Portfolio management. Corporate member of Karachi Stock Exchange Responsibilities: Performing Fundamental & Technical analysis of companies. Evaluating & Forecasting future earnings & payouts. Portfolio management.



WCGZONE

• United States
• Research Services

• Community Management - Content Director

  • Feb 2008 - Jun 2011

  Cyber game play & community based website operated by its parent organization World Cyber Games Inc. Responsibilities: Community management of thousands of gamers from all around the globe. Content management for international game news, industry news and coverage news. Enhancing UX, communicating any technical issues to the development team. Providing technical support to the members and solving issues. Working with 6 Directors, including Game Directors & a PR Director, assigning them tasks as per content requirements. Implementing community guidelines and maintaining moderation of user generated content. Promotion and updates of monthly sponsored online leagues and World Cyber Games.



Mean Machines

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Founder & Owner

  • Jul 2008 - Jun 2010

  Mean Machines wass the best gaming team in Pakistan. We have got representation from different cities. Got many reputable titles under belt, we held the record of more than 24 consecutive victories, having the longest winning streak ever in Pakistan cyber gaming. Three straight WCG National titles winner 2008-2010. We are in Pakistan Gaming Hall of Fame. Responsibilities: Managing the team and players. Team sponsorships for different tournaments. Developing PR & marketing strategies for the team. Handling all the financial matters.



MULLA CORPORATION

• Canada
• Accounting
• 1 - 100 Employee

• Assistant Manager - Business & Administration

  • Jan 2006 - Jan 2010

  Indenting firm representing CTG-ConAgra Trade Group (For Inedible Tallow) Responsibilities: Assisting Executive Director in daily business work. Handling all the communication between supplier from Australia / NewZealand & buyers in Pakistan. Document handling & management. Office and General management. Indenting firm representing CTG-ConAgra Trade Group (For Inedible Tallow) Responsibilities: Assisting Executive Director in daily business work. Handling all the communication between supplier from Australia / NewZealand & buyers in Pakistan. Document handling & management. Office and General management.



Play TV

• Australia
• Media Production

• Co-Host - Gamerrang Ramazan Gaming Challenge

  • Sep 2009 - Oct 2009

  Responsibilities: Co-Host and Expert for the show. Helped organize the tournament. Game Commentator for the show. Responsibilities: Co-Host and Expert for the show. Helped organize the tournament. Game Commentator for the show.



MyLegend Europe

• News & Content Writer

  • Nov 2008 - May 2009

  Responsibilities: Articles & news updates related to gaming industry. Reporting & covering cyber gaming events. Helping out in promoting company & company sponsors. Responsibilities: Articles & news updates related to gaming industry. Reporting & covering cyber gaming events. Helping out in promoting company & company sponsors.



FARIYA Networks (Pvt.) Ltd./ Fariya Gaming Arenas

• Events Director

  • Jun 2008 - Sep 2008

  Responsibilities: Organizing in-house and external events. Handling events promotion. Participant co-ordination & event scheduling. Managing smooth & fair running of the tournaments. Responsibilities: Organizing in-house and external events. Handling events promotion. Participant co-ordination & event scheduling. Managing smooth & fair running of the tournaments.