Aurélien CADOZ
Remanufacturing Product Manager Agriculture & Construction Equipment EMEA at CNH Industrial- Claim this Profile
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Bio
Igor Posocco
I have had the great pleasure of collaborating with Aurélien to develop the Reman business at CNH Industrial. More than his unique expertise in product marketing and aftermarket in both on-road & off-road businesses, I can say he showed very strong work ethic, analytical and problem solving skills. Aurélien provides outstanding added value to the company thanks to his contagious enthusiasm but also bringing intelligence, creativity and leadership to any project he is involved in. Aurélien is a trustworthy individual with strong team spirit and I will always hold him in the highest esteem.
Alexis Ghyselinck
J'ai travaillé avec Aurélien pendant près de 4 années (en tant que collègue puis en tant que responsable hiérarchique). Cette période m'a permis d'apprécier ses compétences professionnelles mais aussi ses nombreuses qualités personnelles. Il dispose d'une excellente expertise dans les domaines suivants : gestion de gamme (produits et services), définition de politiques tarifaires et analyse, support aux équipes de vente, gestion de projet (lancement de nouveaux produits et de concepts sur un marché en constante évolution). Il a également montré une bonne expertise en marketing opérationnel et en communication. Aurélien est une personne rigoureuse, sérieuse et autonome. Il sait prendre des inititatives et dispose d'une aptitude naturelle au travail en équipe.
Igor Posocco
I have had the great pleasure of collaborating with Aurélien to develop the Reman business at CNH Industrial. More than his unique expertise in product marketing and aftermarket in both on-road & off-road businesses, I can say he showed very strong work ethic, analytical and problem solving skills. Aurélien provides outstanding added value to the company thanks to his contagious enthusiasm but also bringing intelligence, creativity and leadership to any project he is involved in. Aurélien is a trustworthy individual with strong team spirit and I will always hold him in the highest esteem.
Alexis Ghyselinck
J'ai travaillé avec Aurélien pendant près de 4 années (en tant que collègue puis en tant que responsable hiérarchique). Cette période m'a permis d'apprécier ses compétences professionnelles mais aussi ses nombreuses qualités personnelles. Il dispose d'une excellente expertise dans les domaines suivants : gestion de gamme (produits et services), définition de politiques tarifaires et analyse, support aux équipes de vente, gestion de projet (lancement de nouveaux produits et de concepts sur un marché en constante évolution). Il a également montré une bonne expertise en marketing opérationnel et en communication. Aurélien est une personne rigoureuse, sérieuse et autonome. Il sait prendre des inititatives et dispose d'une aptitude naturelle au travail en équipe.
Igor Posocco
I have had the great pleasure of collaborating with Aurélien to develop the Reman business at CNH Industrial. More than his unique expertise in product marketing and aftermarket in both on-road & off-road businesses, I can say he showed very strong work ethic, analytical and problem solving skills. Aurélien provides outstanding added value to the company thanks to his contagious enthusiasm but also bringing intelligence, creativity and leadership to any project he is involved in. Aurélien is a trustworthy individual with strong team spirit and I will always hold him in the highest esteem.
Alexis Ghyselinck
J'ai travaillé avec Aurélien pendant près de 4 années (en tant que collègue puis en tant que responsable hiérarchique). Cette période m'a permis d'apprécier ses compétences professionnelles mais aussi ses nombreuses qualités personnelles. Il dispose d'une excellente expertise dans les domaines suivants : gestion de gamme (produits et services), définition de politiques tarifaires et analyse, support aux équipes de vente, gestion de projet (lancement de nouveaux produits et de concepts sur un marché en constante évolution). Il a également montré une bonne expertise en marketing opérationnel et en communication. Aurélien est une personne rigoureuse, sérieuse et autonome. Il sait prendre des inititatives et dispose d'une aptitude naturelle au travail en équipe.
Igor Posocco
I have had the great pleasure of collaborating with Aurélien to develop the Reman business at CNH Industrial. More than his unique expertise in product marketing and aftermarket in both on-road & off-road businesses, I can say he showed very strong work ethic, analytical and problem solving skills. Aurélien provides outstanding added value to the company thanks to his contagious enthusiasm but also bringing intelligence, creativity and leadership to any project he is involved in. Aurélien is a trustworthy individual with strong team spirit and I will always hold him in the highest esteem.
Alexis Ghyselinck
J'ai travaillé avec Aurélien pendant près de 4 années (en tant que collègue puis en tant que responsable hiérarchique). Cette période m'a permis d'apprécier ses compétences professionnelles mais aussi ses nombreuses qualités personnelles. Il dispose d'une excellente expertise dans les domaines suivants : gestion de gamme (produits et services), définition de politiques tarifaires et analyse, support aux équipes de vente, gestion de projet (lancement de nouveaux produits et de concepts sur un marché en constante évolution). Il a également montré une bonne expertise en marketing opérationnel et en communication. Aurélien est une personne rigoureuse, sérieuse et autonome. Il sait prendre des inititatives et dispose d'une aptitude naturelle au travail en équipe.
Credentials
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Experience
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CNH Industrial
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Machinery Manufacturing
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700 & Above Employee
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Remanufacturing Product Manager Agriculture & Construction Equipment EMEA
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Mar 2019 - Present
Goal: Developing & managing the offer of Remanufactured spare parts in Europe, Middle East and Africa for agricultural & construction equipments of a world leader in its sector Scope of responsibility in figures: - 5 brands: NEW HOLLAND, CASE IH, STEYR, CASE, NEW HOLLAND CONSTRUCTION - 13 product families - 3 continents: Europe, Asia, Africa Main responsibilities: - identifying products to be developed: analysis of machines & spare parts sales, internal collection of needs, market watch - identifying new suppliers - developing & launching new products - managing product life cycle - defining the pricing strategy (price lists, discounts, deposits) - competitive intelligence: offer, price, communication - supporting sales, technical & markets teams - forecasting sales & preparing yearly budget - defining & optimizing processes Results: - sales performance: turnover + 100% in 2 years, contribution of new products launched > 50% - tools & processes: definition and deployment of a process for centralizing and monitoring product development requests, a centralized monitoring process for product development - pricing: definition and implementation of a new pricing policy Show less
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ZF Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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CV Product Manager
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2015 - Mar 2019
Goal: Managing the spare parts & services portfolio offered in France by the world's 2nd largest automotive supplier for Heavy Commercial Vehicles (Trucks, Coaches, Buses, Semi-trailers) & Off-Road vehicles (Construction Equipment & Tractors) Scope of responsibility in figures: - 5 brands: ZF, SACHS, LEMFÖRDER, OPENMATICS, STABILUS - 10 product lines - 35,000 Part Numbers - 28M€ turnover Main responsibilities: - leading marketing studies - monitoring competition: offer, price, communication - launching product lines & service offers - managing the range offered in France - pricing products & service offers - creating & rolling out sales support tools - supporting sales teams on calls for tenders Show less
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ALTEN
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France
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IT Services and IT Consulting
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700 & Above Employee
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Marketing & Sales Consultant
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Oct 2012 - Jan 2015
Goal: Lead marketing & sales projects outsourced by industrial companies Working process: - initial diagnosis: expectations, means, constraints - recommendations: proposed action plan - roll-out: project management & change management Customers: Renault Trucks, Renault Trucks Defense, Volvo, Alstom Transport, Jungheinrich Examples of marketing projects: - studying competition - designing service offers: target, positioning, marketing mix, business plan - releasing sales support tools: brochures, sales leaflet, price list - reviewing spare parts pricing methods Examples of sales projects: - redesigning Network Development strategic plan (sales & service points location) - updating information system supporting the commercial network - optimizing a Sales Administration process (after-sales activity) Show less
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Volvo Group
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Sweden
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Motor Vehicle Manufacturing
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700 & Above Employee
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Market Analyst
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Nov 2010 - Apr 2012
Goal: Studying the European market and customers in order to guide the product planning strategy of AB Volvo group on Commercial Vehicles Main responsibilities: - defining market studies spefications (objectives, method, sample,...) - releasing interview guides & interviewers briefing - analyzing survey results & releasing strategic recommendations - presenting synthetic reports in steering committees & project meetings Types of studies carried out: - qualitative studies with business leaders or fleet managers: purchasing criteria, operational constraints, cost structure,... - qualitative studies with vehicle end-users: life on board, perceived quality, brand image, concept tests (product development phase) - documentary studies: technology intelligence, urban transport development,... + Participating in a quantitative study: Customer Satisfaction Barometer Show less
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Auchan Retail
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France
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Retail
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700 & Above Employee
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Department manager (junior)
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Jan 2010 - Jun 2010
Goal: maximizing the sales performance of the TV / HIFI department of a hypermarket Main responsibilities: - HUMAN: managing the department sales team - SALES: adaptating national merchandising plans, implementing sales promotion plan adapted to local competition & the sales strategy of the department, procurement management - MANAGEMENT: managing the operating account through KPIs (turnover, margin, penetration rate, stock rotation) Result: ranked 1st in France among comparable departments (TV/HIFI) during S1 2010, new sales support tools implemented in department Show less
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Renault Trucks
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Motor Vehicle Manufacturing
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700 & Above Employee
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Product Manager assistant
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Jan 2009 - Oct 2009
Goal: Managing a portfolio of Suspension spare parts for Heavy Commercial Vehicles (40 PNs, 4M€ turnover) in Europe Main responsibilities: - monitoring the evolution of the purchase prices and negotiation with the suppliers - analyzing portfolio performance indicators (KPIs): sales, turnover, margin - monitoring market trends: indicators, competitive intelligence - analyzing the expectations/needs of the dealers and the sales force - pricing spare parts - triggering products change requests - creating and rolling-out sales tools and POS for the OES channel - developing & rolling-out promotional campaigns in collaboration with suppliers Main achievements: - design of a sales analysis methodology - product & packaging modification (quality improvement) in collaboration with the Design & the Purchasing Departments - creation & roll-out of comparative arguments & product leaflets - creation & roll-out of kakemonos & posters for dealerships - implementation of local promotions to stimulate spare parts sales in several European countries Show less
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Recrutic
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Lyon area, France
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Communications officer (junior)
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Mar 2007 - Aug 2007
Goal: Developping company's awareness towards potential customers & candidates Main responsibilities: - releasing & spreading of a press kit - releasing & spreading of press releases - supporting website & newsletter development in collaboration with the webmaster and the graphic designer - referencing on different channels (written press & online) Results: increased company's visibility thanks to several press coverage and referencing Goal: Developping company's awareness towards potential customers & candidates Main responsibilities: - releasing & spreading of a press kit - releasing & spreading of press releases - supporting website & newsletter development in collaboration with the webmaster and the graphic designer - referencing on different channels (written press & online) Results: increased company's visibility thanks to several press coverage and referencing
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The Southwestern Company
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Boise area, ID, USA
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Door-to-door salesperson
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Jun 2006 - Sep 2006
Background: The Southwestern Company is a true sales institution in the United States of America specializing in publishing & selling educational books and software to individuals. This company based in Nashville, TENNESSEE, employs thousands of students from around the world (mostly Americans) every summer to sell its products door to door throughout the USA. After the arrival in the USA, the program starts with a 5-days intensive sales school followed by 12 weeks of intensive sales (80 hours per week 6 days a week) & then a delivery week for customers who have placed an order with us. I held this job as part of my studies and it allowed me to develop a great sense of autonomy, strong sales skills, fluent English and a real capacity for self-motivation. A challenging but very formative experience! Main responsibilities: - door-to-door customer canvassing (educational material for individuals) - monitoring orders & managing deposits and monitoring orders - delivering orders Results: 187 customers, turnover generated: $ 16,800 Show less
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Education
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2009 - 2009
ESDES Lyon Business School
Master's degree, Marketing & Sales -
2008 - 2008
Universidad San Pablo-CEU
Semestre de spécialisation, Direction des ventes, Publicité -
2007 - 2007
Boise State University
Semestre de spécialisation, Marketing, Management et Media Planning -
2004 - 2007
ESDES
Bachelor of Business Administration (BBA), Marketing
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