Experience

Dirtybird

• United States
• Musicians
• 1 - 100 Employee

• COO/CMO/CFO

  • Sep 2015 - Present

  Dirtybird is the face of the company & Crenshaw Creative is an umbrella company for Motherbird Mgmt (Music Artists Claude VonStroke and Barclay Crenshaw), Tailfeather Events (Dirtybird Campout, Dirtybird BBQ) Tailfeather Touring, Dirtybird Record Label & Dirtybird Store.



Tria Beauty

• Retail Health and Personal Care Products
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2014 - Sep 2015

  Tria Beauty creates beauty devices with laser technology to remove hair on your body and reduce signs of aging on your face.Brand & Marketing Consultant (Oct 2014-Dec 2015):• Review brand propositions and marketing efforts across all channels• Develop a robust marketing plan process• Adjust creative & media strategies and execution• Create on-line promotional ideas• Review Channel strategies and make recommendations across the board• RFP Process and execution for Advertising and Media AgenciesInterim Sr. Director of Global Marketing, Hair Removal (Dec 2015-Sep 2015)• Global marketing plan• Hair Removal portfolio strategy• Creative and media strategies • P&L leader for Ecommerce (DTC), Retail and Research departments• Lead global packaging, names, claims, product stories, demos and all advertising development• Work closely with Sr. leaders in Regulatory, Product Supply R&D and Finance• Develop category and brand portfolio assortment plans, pricing and margin strategies and identify/refine target consumer profiles• Monitor and evaluate global competitive landscape



Claude VonStroke

• Marketing Consultant

  • Apr 2013 - Sep 2014

  Marketing specialist and management consultant for dance music producer and DJ, Claude VonStroke.



Nextag

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2011 - Apr 2013

  Focused on business strategy, company pivot strategy, brand architecture, strategic planning, marketing communications, competitive positioning and integrated marketing for Wize Commerce.



Kindred Creative Group

• United States
• Marketing Services
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2011 - Mar 2012

  Partnered with Formium in pitching and securing two wine clients: Bonterra and Fetzer. Developed creative briefs for integrated campaigns.



Wagner Family of Wine (Caymus, Conundrum, Mer Soleil, Emmolo & Red Schooner)

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • 2009 - Sep 2011

  • Developed brand architecture for master brand and wine brands. • Lead brand positioning for each label. • Developed and lead marketing strategy and planning in partnership with sales, across all media. • Established effective metrics, ROI and campaign objectives against marketing efforts. • Provided thought leadership on different marketing approaches, including event sponsorship and media vehicles (on- and off-line). • Developed content ideas to drive consumer involvement with brands. • Designed ecommerce and choose ecommerce producer. • Developed relationships with advertising and PR agencies to manage healthy and efficient marketing and advertising. • Created and managed social media and content strategy for each brand. • Created online community and choose backend provider for the Conundrum brand.



LeapFrog

• United States
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Director of Integrated Marketing

  • Mar 2007 - Feb 2009



Ackerman McQueen

• United States
• Advertising Services
• 700 & Above Employee

• Management Supervisor

  • Mar 2004 - Mar 2007



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • 2000 - 2004



Ogilvy & Mather Worldwide, NY

• Account Supervisor

  • 2000 - 2002



Fallon

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive

  • 1997 - 2000



Periscope

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • 1993 - 1997