Experience

The Brand Power Company (formerly Buchanan Group)

• Canada
• Advertising Services
• 100 - 200 Employee

• Campaign Coordinator - Home Tester Club

  • Jun 2022 - Present

  • Lead and execute all aspects of marketing campaigns effectiveness • Liaise with clients throughout campaign process, ensuring key objectives are understood, timelines are met and KPIs are achieved • Lead kick off meetings with clients to discuss project goals and objectives and provide best practice advice to ensure goals are achieved • Manage campaigns from preparation until final report • Manage fulfillment and operation for product during campaign • Create digital activation based on product campaign • Develop comprehensive post product test surveys to produce strong ratings and reviews, product insight and/or claims, user generated content etc. • Coordinate with sales and creative team regularly to ensure alignment on client objectives and excellence in execution Clients handled: Bayer, Wings Group, Greenfields, Kao Indonesia, etc Agency handled: Dentsu-Nestle, Mediacom, Mindshare-Unilever Show less



IDN Media

• Indonesia
• Online Media
• 700 & Above Employee

• Campaign Associate

  • Apr 2021 - Jun 2022

  • Deliver end-to-end campaign process of IDN Media Advertising Platform • Conceptualize, develop and execute also ensure smooth and timely execution of campaign• Manage campaign implementation and performance • Execute digital activation during campaign• Manage activities across all departments to convert ideas into high performing campaign• Analyze and deliver reports for campaign performanceBrand campaigns handled: Smartfren, SK-II, L'Oreal, BCA, SoKlin Pewangi, Gojek, Lazada, etc. Show less

• Social Media Associate

  • May 2019 - Apr 2021

  Client: Allianz IndonesiaResponsibilities:• Handle social media marketing (IG,FB,Youtube), email direct marketing, campaign messaging strategy and customer services.• In charge of social media communication strategy from planning its content, copywriting, mood visuals, executing and reporting.• Brainstorm with client (weekly).• Create content matrix and editorial plan.• Analyze social media trends, and competitor.• Use analytical tools such as Socialbakers, iconosquare, Instagram and Facebook insights.• Support the brand's big campaign by delivering good contents on social media.• Live report on client's events.• Answer the audience's queries on social media.• Dealing and working with many departments such as Account Manager, Project Manager, Graphic Designers, Digital Analyst, and Digital Strategist.Achievements:•Top Digital Company Award 2020 by Marketing Magazine•Brand with Best Reputations against Covid-19 (based on social media platform) by Isentia•Marketing Sustainability Brand Appreciations by Markeeters Show less