Co-designer

• Apr 2022 - Present

Senior Advisor, Communication

• Sep 2022 - Present

• Managed the Recreation, Performing Arts, Sponsorship and Service Brampton portfolios. • Provided expert advice and editorial support in identifying audiences, developing content, and delivering the best delivery vehicles, including information and promotional material, i.e. print, digital, web, social, audio-visual, and digital display channels. • Developed and executed internal and external communication strategies to inform and build awareness and drive the priorities of the City of Brampton and its Departments.• Provided day-to-day communications counsel to senior leaders and key stakeholders regarding messages, issues and reputational risks.• Oversaw the production of communication pieces in support of campaigns, projects, and information needs as they developed in the various functional areas of the City, including creative conceptualizing, writing, editing, and working with other creative professionals to design and produce content.

Communication Consultant

• Dec 2021 - Oct 2022

• Worked within the Works Operations and Maintenance team, Strategic Communications team and across the City's departments to develop, implement and lead corporate communications to promote Works Operations and brand awareness, achieving a positive perception of the City of Mississauga's culture and operations audiences.• Delivered a variety of corporate communication tactics for town halls, newsletters, executive speeches, intranet articles, and City announcements.• I developed a Works & Operations Culture communication that increased the awareness of the City's culture and changed employee behaviours.• Created fireside chats and virtual town hall meetings that enhanced and improved internal communication reach and engagement.• Provided leadership, direction, and advice to the division's leadership team, thus maintaining consistently high levels of quality and delivery.• Assisted in the planning and management of weekly content for the City's intranet page and coordinated announcements, articles, blogs, message board postings, digital signage, and other communications shared with employees using various other communication vehicles.

Communications Manager

• Mar 2015 - Jun 2019

• Designed and implemented an effective communication strategy, which helped improve employee satisfaction with internal communication from 38% to 73% within two years. • Vastly improved the flow of information from executive level to all staff by developing and managing the implementation of the Maersk Africa internal communications strategy. • Improved executive and management communications by providing executive coaching and messaging and developing and implementing standard and consistent communication processes, procedures, materials and tools.• Centralized access to critical information for all staff by implementing the organizational intranet strategy and managing the primary intranet portal, using SharePoint technology.• Influenced and led a variety of change management efforts, including a company-wide business transition and internal cultural change, by participating on cross-functional teams, drafting communication plans and tools and providing executive coaching and messaging.• Partnered with internal Human Resources and Senior Management stakeholders to execute internal communication strategies for employee performance and organizational change management.

Head, External Communications

• Aug 2009 - Jul 2014

• Created the communications and engagement function by developing a short-term, mid-term and long-term roadmap for evolving existing communications programs, initiatives, approaches, and measure metrics.• Provided strategic counsel to the CEO and senior leadership within the organization on all matters related to communications, crisis management and stakeholder engagement.• Coordinated the management of relationships with government and partners, and where relevant, leveraged those relationships to greater collective impact.

Head of Events

• May 2008 - Jul 2009

• Managed the bank's corporate events from planning through to execution and post-event analysis.• Initiated marketing activations to increase awareness of products by 63%.• Initiated sponsorships in our areas of business interest to create demand for products and increase specific product sales by 48%.• Oversaw the production of Below the Line Advert merchandising materials for business promotions. • Managed the bank's corporate events from planning through to execution and post-event analysis.• Initiated marketing activations to increase awareness of products by 63%.• Initiated sponsorships in our areas of business interest to create demand for products and increase specific product sales by 48%.• Oversaw the production of Below the Line Advert merchandising materials for business promotions.

Corporate Brand Manager

• Jul 2004 - Apr 2008

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. • Compiled product, market and customer data to forecast accurate sales and profit projections. • Monitored online advertising and social media campaigns to evaluate public attitudes and reception of brand campaigns. • Developed clear and strategic briefs that support the overall communication objectives and evaluated the creatives' final art (FA). • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. • Compiled product, market and customer data to forecast accurate sales and profit projections. • Monitored online advertising and social media campaigns to evaluate public attitudes and reception of brand campaigns. • Developed clear and strategic briefs that support the overall communication objectives and evaluated the creatives' final art (FA).