Marketing & Social Media Manager

• Oct 2021 - Present

Marketing & Fans Management Manger

• Aug 2019 - Oct 2021

(1) Planning & Management of Marketing on Digital Platform(2) Planning & Mangement of Fan & Customer Relationship Events

Promotion Manager - Retail Management

• Aug 2017 - Oct 2021

INTRODUCTIONPromotion Manager is responsible for building strategies of Sales & Brand Activations and enhancement of Retail Shopping Experience of the BuyersAREA OF FUNCTIONBase Location: KolkataArea of Operation: West BengalJOB ROLE-BTL Market Activation Planning-Sales Promotion Strategy Panning-Sales Analysis of Sales Promotion-Brand Event Management-Mall Activation Management-Sales Promotion Management-Project Management-Media Management(Facebook Page Management) at Basic LevelJOB RESPONSIBILITY-Identify sales peak seasons and stragize an annual plan of activation events and sales promotion plans for West Bengal-Budget making for BTL Activation and Sales Promotion Offers. Optimize and work with it while maintaining ROI.-Evaluate Sales Trend and make Sales Target for Activation and Sales Promotion and evaluate sales growth trends and sales value outcome.-Process Making, Supervision and Execution and Management of Event, Activation and Promotion Offer -Event, Activation and Promotion Offer summarization-Work as strategist and provide guidelines to zones across West Bengal and supervise execution.-Drafting of Guidelines, Process Flow, T&C Documents and other Market Communication Contents.-Manpower Management for Event, Mall Activation, BTL Activation and Brand Event-Handling of HQ approved contents, supervision regional(West Bengal) content and budget management of Facebook Page

Assistant Terminal Manager

• Apr 2017 - Aug 2017

"Terminal" refers to Sales Support Department that consists of four sub-verticals:1) Training2) Promotion Activity3) Branding(In Shop)4) Sales Executives/Persons at CounterArea of Function:-Kolkata-HowrahSegements:-General Trade-Organised/Modern TradeJob Role:-Planning zone based strategies for all the sub-verticals-Supervise and Mantain Standards-Brand Visibilty-Market Analysis-Support SalesJob Responsibility-Analysis of Market-Development of Zonal/Market Strategies-Maintain Branding(In Shop) Standards and Brand Visibility in Market-Support Sales Growth-Handle Time Based Projects

Manager Trainee

• Nov 2016 - Mar 2017

Working as a Manager Trainee in the Terminal Department.JOB ROLE - -Planning, Supervising and Following up for Promotion Activities -ISB Standard InvigilationJOB RESPONSIBILITY--Managing and guiding a team of 24 Promotion Team Leaders for Promotion Activities-In Shop Branding standard invigilation and follow-up

Marketing Intern

• Jun 2016 - Aug 2016

Summer intern in the department of Modern Trade and dealt in combo strategies. Worked with healthy variants of edible FMCGs. Developed consumer oriented cross-brand(both in-house and other firms) combos(product bundles). Summer intern in the department of Modern Trade and dealt in combo strategies. Worked with healthy variants of edible FMCGs. Developed consumer oriented cross-brand(both in-house and other firms) combos(product bundles).

Logistics Intern

• Dec 2015 - Jan 2016

Winter intern at Logistics Department. Performed the daily inbound and outbound processes of document couriers and e-tail shipments and associated data entry processes. Winter intern at Logistics Department. Performed the daily inbound and outbound processes of document couriers and e-tail shipments and associated data entry processes.