Experience

IMD

• Switzerland
• Education Administration Programs
• 700 & Above Employee

• Marketing Coordinator & E-learning Programs Video Producer

  • Jan 2014 - Present

  Promoted to this role, I currently helm video production for the Global Leadership in the Cloud programs – IMD’s new online business courses launched in 2014. My involvement is at all stages: from pre-production (concept, content elaboration and shoot preparation), to production (directing shoots and ensuring effective on-camera delivery) to post-production (working with editors and animators to deliver high-production value, engaging videos with a clear pedagogical focus). This has been a… Show more Promoted to this role, I currently helm video production for the Global Leadership in the Cloud programs – IMD’s new online business courses launched in 2014. My involvement is at all stages: from pre-production (concept, content elaboration and shoot preparation), to production (directing shoots and ensuring effective on-camera delivery) to post-production (working with editors and animators to deliver high-production value, engaging videos with a clear pedagogical focus). This has been a fantastic opportunity to not only innovate on the content side, injecting as much creativity as I could while preserving the pedagogical aim, but also behind the scenes – through the implementation of effective production workflows to leverage our in-house capabilities, stretch budgets and get the team to deliver under some very tight deadlines. Over a 6-month timeframe we managed to produce more than 150 original videos spread across 5 different online programs, receiving the 2014 IMD Innovation Award as a result of our efforts.

• Marketing and Multimedia Officer

  • Nov 2012 - Jan 2014

  My role at IMD, one of the world’s leaders in executive education, was to direct multimedia and marketing projects for the Corporate Learning Network, an exclusive network of 100 companies dedicated to corporate development. This was a complex, multi-layered role balancing out on the one end, project management responsibilities (liaising with the design/multimedia/IT departments and external providers for marketing campaigns and more elaborate projects such as the launch of two new virtual… Show more My role at IMD, one of the world’s leaders in executive education, was to direct multimedia and marketing projects for the Corporate Learning Network, an exclusive network of 100 companies dedicated to corporate development. This was a complex, multi-layered role balancing out on the one end, project management responsibilities (liaising with the design/multimedia/IT departments and external providers for marketing campaigns and more elaborate projects such as the launch of two new virtual platforms and an iPad app) and on the other end, video content production; there, unleashing my LA production experience and creativity to produce impactful marketing and educational videos on leading business themes -- including a ‘global leaders’ series featuring interviews with top CEOs. To me a stable foundation is half the battle so one of my priorities walking into the job was to revamp production facilities to optimize shoots, as well as craft a sensible post production process for the team to be most effective – the implementation of which proved a key factor in the success of IMD’s E-learning programs in 2014 (see above).



Keller Williams Realty, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Jan 2012 - Oct 2012

  This was a first interesting foray into more commercial marketing, working for a top-producing real estate team to develop their brand identity and anchor their marketing presence through the creation of various promotional tools such as videos, a website, and print and online campaigns. It was an eye-opening experience as far as client relationships are concerned, within that particular field: the home-buying process can turn out to be a very intricate and emotional process for buyers… Show more This was a first interesting foray into more commercial marketing, working for a top-producing real estate team to develop their brand identity and anchor their marketing presence through the creation of various promotional tools such as videos, a website, and print and online campaigns. It was an eye-opening experience as far as client relationships are concerned, within that particular field: the home-buying process can turn out to be a very intricate and emotional process for buyers and sellers, and there’s an interesting dynamic which has to happen between (good) agents and the clients they represent to carry out a deal, the foundation of which is trust. Prior to this I viewed home buying more as a transaction, rather than a personal experience, but now I’ll make sure I find an agent who‘s sensitive to both aspects in finding my dream home! Show less This was a first interesting foray into more commercial marketing, working for a top-producing real estate team to develop their brand identity and anchor their marketing presence through the creation of various promotional tools such as videos, a website, and print and online campaigns. It was an eye-opening experience as far as client relationships are concerned, within that particular field: the home-buying process can turn out to be a very intricate and emotional process for buyers… Show more This was a first interesting foray into more commercial marketing, working for a top-producing real estate team to develop their brand identity and anchor their marketing presence through the creation of various promotional tools such as videos, a website, and print and online campaigns. It was an eye-opening experience as far as client relationships are concerned, within that particular field: the home-buying process can turn out to be a very intricate and emotional process for buyers and sellers, and there’s an interesting dynamic which has to happen between (good) agents and the clients they represent to carry out a deal, the foundation of which is trust. Prior to this I viewed home buying more as a transaction, rather than a personal experience, but now I’ll make sure I find an agent who‘s sensitive to both aspects in finding my dream home! Show less



Orange

• France
• Telecommunications
• 700 & Above Employee

• Network Documentary Series Producer

  • Jun 2011 - Mar 2012

  This was a great segue from my prior fiction-based video production experience, into the non-fiction realm of documentary film. I was contracted to produce a series of one-hour extreme sports documentaries for one of France’s biggest cable providers, Orange, profiling surfing ‘legends’ (Robby Naish, Robert Teriitehau, Dave Kalama). My responsibilities included: • pre-production planning • directing shoots, scripting and conducting interviews • liaising between French and English… Show more This was a great segue from my prior fiction-based video production experience, into the non-fiction realm of documentary film. I was contracted to produce a series of one-hour extreme sports documentaries for one of France’s biggest cable providers, Orange, profiling surfing ‘legends’ (Robby Naish, Robert Teriitehau, Dave Kalama). My responsibilities included: • pre-production planning • directing shoots, scripting and conducting interviews • liaising between French and English speaking crew members and interviewees • final authoring for network delivery This was also set in the idyllic setting of Maui’s north shore, which was a bonus – there are worse gigs than those that have you report to a beach and fend off the sun all day! Show less This was a great segue from my prior fiction-based video production experience, into the non-fiction realm of documentary film. I was contracted to produce a series of one-hour extreme sports documentaries for one of France’s biggest cable providers, Orange, profiling surfing ‘legends’ (Robby Naish, Robert Teriitehau, Dave Kalama). My responsibilities included: • pre-production planning • directing shoots, scripting and conducting interviews • liaising between French and English… Show more This was a great segue from my prior fiction-based video production experience, into the non-fiction realm of documentary film. I was contracted to produce a series of one-hour extreme sports documentaries for one of France’s biggest cable providers, Orange, profiling surfing ‘legends’ (Robby Naish, Robert Teriitehau, Dave Kalama). My responsibilities included: • pre-production planning • directing shoots, scripting and conducting interviews • liaising between French and English speaking crew members and interviewees • final authoring for network delivery This was also set in the idyllic setting of Maui’s north shore, which was a bonus – there are worse gigs than those that have you report to a beach and fend off the sun all day! Show less



Robinson Helicopter Company

• United States
• Aviation and Aerospace Component Manufacturing
• 100 - 200 Employee

• Biographer

  • Mar 2010 - Oct 2011

  This role called on both my experience both as a journalist and creative writer, as I was hired to pen the memoirs of one of the pioneers of vertical flight, Frank Robinson, who invented his own helicopter in his garage in the early 70s and went on to found one of the world’s leading civil helicopter companies - Robinson Helicopter based out of Torrance, California. This required conducting interviews with Frank himself as well as with peers, family, employees, engineers and others; carrying… Show more This role called on both my experience both as a journalist and creative writer, as I was hired to pen the memoirs of one of the pioneers of vertical flight, Frank Robinson, who invented his own helicopter in his garage in the early 70s and went on to found one of the world’s leading civil helicopter companies - Robinson Helicopter based out of Torrance, California. This required conducting interviews with Frank himself as well as with peers, family, employees, engineers and others; carrying out extensive research to document the work; and writing and structuring the final 300-page biography. It was an amazing, inspiring experience which had me on occasion rub shoulders with some the most illustrious names in aerospace (Boeing's Jim Albaugh, FedEx founder Fred Smith, astronauts Neil Armstrong & Buzz Aldrin, to name a few). Show less This role called on both my experience both as a journalist and creative writer, as I was hired to pen the memoirs of one of the pioneers of vertical flight, Frank Robinson, who invented his own helicopter in his garage in the early 70s and went on to found one of the world’s leading civil helicopter companies - Robinson Helicopter based out of Torrance, California. This required conducting interviews with Frank himself as well as with peers, family, employees, engineers and others; carrying… Show more This role called on both my experience both as a journalist and creative writer, as I was hired to pen the memoirs of one of the pioneers of vertical flight, Frank Robinson, who invented his own helicopter in his garage in the early 70s and went on to found one of the world’s leading civil helicopter companies - Robinson Helicopter based out of Torrance, California. This required conducting interviews with Frank himself as well as with peers, family, employees, engineers and others; carrying out extensive research to document the work; and writing and structuring the final 300-page biography. It was an amazing, inspiring experience which had me on occasion rub shoulders with some the most illustrious names in aerospace (Boeing's Jim Albaugh, FedEx founder Fred Smith, astronauts Neil Armstrong & Buzz Aldrin, to name a few). Show less



Various

• Independent Multimedia Consultant

  • 2008 - 2010

  I took on various production and writing related assignments. As Producer I guided pre-production for a USD 6 million feature film for the French market (budget planning, location scouting, coordination with film office etc), produced a short film for the festival circuit, and worked for a busy independent production office in New York. As Creative Writer I performed script ‘doctoring’ and consulting for producers in Los Angeles and New York, penned short and feature length… Show more I took on various production and writing related assignments. As Producer I guided pre-production for a USD 6 million feature film for the French market (budget planning, location scouting, coordination with film office etc), produced a short film for the festival circuit, and worked for a busy independent production office in New York. As Creative Writer I performed script ‘doctoring’ and consulting for producers in Los Angeles and New York, penned short and feature length works, and assumed various magazine and ghost writing assignments (print and online).

• Journalist and On-Camera Host

  • 1999 - 2010

  Starting in college and over the following decade, I assumed various journalistic and on-camera reporting roles including as: • staff reporter for Hawaii local press and public access TV • on-camera host for red carpet events in Los Angeles, Miami and New York • financial news broadcaster for a start-up partnering with Dow Jones and the Wall Street Journal • last but not least, being the face and avatar for a new high-tech exercise machine released in fitness centers across the… Show more Starting in college and over the following decade, I assumed various journalistic and on-camera reporting roles including as: • staff reporter for Hawaii local press and public access TV • on-camera host for red carpet events in Los Angeles, Miami and New York • financial news broadcaster for a start-up partnering with Dow Jones and the Wall Street Journal • last but not least, being the face and avatar for a new high-tech exercise machine released in fitness centers across the US!



Various industries (Fashion, Education, Hospitality, NGOs etc)

• Australia, Hawaii, Los Angeles

• Part-time and administrative positions

  • 1999 - 2002

  During my studies I assumed various part-time administrative and client-facing positions. During my studies I assumed various part-time administrative and client-facing positions.