Experience

The Woobles

• United States
• Retail
• 1 - 100 Employee

• Head of Marketing

  • Nov 2022 - Present



Tory Burch

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Director, Lifecycle Marketing

  • Jul 2022 - Nov 2022

• Senior Manager, Lifecycle Marketing

  • Jul 2020 - Jul 2022



Tory Burch

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• MBA Summer Intern - Corporate Development & Marketing

  • Jun 2019 - Dec 2019



Aurate New York

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Part-Time Intern - Marketing

  • Mar 2019 - May 2019

  • Conducted research on new product opportunity and recommended pricing and go-to-market strategy • Analyzed and synthesized insights from all customer data to recommend opportunities to improve customer retention • Conducted research on new product opportunity and recommended pricing and go-to-market strategy • Analyzed and synthesized insights from all customer data to recommend opportunities to improve customer retention



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Strategy & Operations Consultant

  • Sep 2014 - Jul 2018

  Focus on customer experience, strategy, and business transformation for consumer businesses. Received 10+ awards for outstanding client service and internal contributions. Leadership and Teamwork • Strategy Lead (former Founder of Personal Finance Series) for Women's Initiative Network. Managed six core team members and oversaw 15 events per year to educate and connect 400+ employees • Co-Lead for National Business Analyst Action Committee Training & Development. Co-led 15 peers to… Show more Focus on customer experience, strategy, and business transformation for consumer businesses. Received 10+ awards for outstanding client service and internal contributions. Leadership and Teamwork • Strategy Lead (former Founder of Personal Finance Series) for Women's Initiative Network. Managed six core team members and oversaw 15 events per year to educate and connect 400+ employees • Co-Lead for National Business Analyst Action Committee Training & Development. Co-led 15 peers to redesign new hire training including content and delivery, resulting in 96% of 240 attendees endorsing content as enabling to do best work • Head of Intellectual Property for Customer Experience Practice. Developed customer experience business case template adopted by project teams and managed analyst in creating 35 industry-leading examples, inspiring dozens of clients • Drafted “The Impact of Digital on Luxury Shopping” to support retail projects and taught related course to 30+ employees • Interviewed 40+ dealerships and researched to draft “The Future of Auto Retailing” published via Deloitte University Press Strategy and Customer Experience Projects • Customer experience-led transformation strategy – $1B global business-to-business event organizer • Native mobile app strategy and prototype design – $1B designer jewelry company • Growth strategy design – $1.6B media conglomerate • Advanced analytics program strategic governance establishment – $20B multinational alcoholic beverages company • Customer engagement strategy and website design – national nonprofit that provides virtual mentoring for low-income students Show less Focus on customer experience, strategy, and business transformation for consumer businesses. Received 10+ awards for outstanding client service and internal contributions. Leadership and Teamwork • Strategy Lead (former Founder of Personal Finance Series) for Women's Initiative Network. Managed six core team members and oversaw 15 events per year to educate and connect 400+ employees • Co-Lead for National Business Analyst Action Committee Training & Development. Co-led 15 peers to… Show more Focus on customer experience, strategy, and business transformation for consumer businesses. Received 10+ awards for outstanding client service and internal contributions. Leadership and Teamwork • Strategy Lead (former Founder of Personal Finance Series) for Women's Initiative Network. Managed six core team members and oversaw 15 events per year to educate and connect 400+ employees • Co-Lead for National Business Analyst Action Committee Training & Development. Co-led 15 peers to redesign new hire training including content and delivery, resulting in 96% of 240 attendees endorsing content as enabling to do best work • Head of Intellectual Property for Customer Experience Practice. Developed customer experience business case template adopted by project teams and managed analyst in creating 35 industry-leading examples, inspiring dozens of clients • Drafted “The Impact of Digital on Luxury Shopping” to support retail projects and taught related course to 30+ employees • Interviewed 40+ dealerships and researched to draft “The Future of Auto Retailing” published via Deloitte University Press Strategy and Customer Experience Projects • Customer experience-led transformation strategy – $1B global business-to-business event organizer • Native mobile app strategy and prototype design – $1B designer jewelry company • Growth strategy design – $1.6B media conglomerate • Advanced analytics program strategic governance establishment – $20B multinational alcoholic beverages company • Customer engagement strategy and website design – national nonprofit that provides virtual mentoring for low-income students Show less



Fosun 复星

• China
• Financial Services
• 700 & Above Employee

• Summer Analyst

  • Jun 2013 - Aug 2013

  • Valued a $130M entertainment company using DCF and public company comparables • Worked with the CEO of a private hospital to conduct due diligence of a $160M investment • Conducted market research on the culture mall industry and presented results in project initiation report • Valued a $130M entertainment company using DCF and public company comparables • Worked with the CEO of a private hospital to conduct due diligence of a $160M investment • Conducted market research on the culture mall industry and presented results in project initiation report



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Math Tutor

  • Jan 2012 - May 2013

  • Instruct students 7 hours/week on approaching calculus problems and understanding fundamental math concepts • Instruct students 7 hours/week on approaching calculus problems and understanding fundamental math concepts



SAS

• United States
• Software Development
• 700 & Above Employee

• Summer Analyst Intern

  • Jul 2012 - Aug 2012

  • Created SAS order information documents to optimize the SAS China software ordering process • Interviewed the sales group and conducted client calls to collect data on major clients • Created client review briefings for regional sales directors • Conducted a case study highlighting a $1M deal to be distributed to the sales staff • Created SAS order information documents to optimize the SAS China software ordering process • Interviewed the sales group and conducted client calls to collect data on major clients • Created client review briefings for regional sales directors • Conducted a case study highlighting a $1M deal to be distributed to the sales staff



App-Ark

• Higher Education

• Counselor

  • May 2011 - May 2012

  • Consult high school students in China and advise them on their application process to colleges in the U.S. • Arrange individual Q&A sessions and share personal experience of college life in the U.S. • Consult high school students in China and advise them on their application process to colleges in the U.S. • Arrange individual Q&A sessions and share personal experience of college life in the U.S.