Experience

1on1 Social

• United States
• Social Networking Platforms
• 1 - 100 Employee

• Co-Founder and CEO

  • Sep 2022 - Present

  1on1 is a referral-based Web3 professional job searching and networking app. Networking in Web3 can be tedious and inefficient. That’s why 1on1 is creating a referral-based professional networking and job searching app, 1on1, to help make each connection more meaningful. 1on1 is a referral-based Web3 professional job searching and networking app. Networking in Web3 can be tedious and inefficient. That’s why 1on1 is creating a referral-based professional networking and job searching app, 1on1, to help make each connection more meaningful.



Authentic.Inc 真實品牌影響力工作室

• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • May 2022 - Present

  Branding and marketing consultancy for Taiwanese start-ups, social enterprises, non-profits. Bring authentic yet effective brand and campaigns to life. Branding and marketing consultancy for Taiwanese start-ups, social enterprises, non-profits. Bring authentic yet effective brand and campaigns to life.



Teach For Taiwan 為台灣而教

• Taiwan
• Education Administration Programs
• 1 - 100 Employee

• Marketing Director

  • Oct 2020 - Feb 2022



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Marketing Director, Beauty Care

  • Sep 2018 - Sep 2020

  -General Management & PNL Responsibility • Led P&G Haircare’s 4 brands portfolio. Successfully turned around H&S and Pantene (Market’s Top 2 brand) and become the top 5 highest growth markets globally. -Senior Leadership & Building Team • Led the 2nd largest organization in company with 40+ personnels and 2 layers reporting line. -Hero Social Viral Idea & Campaign Creation • Created Asia-Pacific new hair beauty trend with No.1 beauty influencer partnership. Increased brand sales 5-10% across aired markets. -Performance Marketing & Customer Acquisition Transformation • Renovated first-in-FMCG performance marketing team & A/B testing system in direct partnership with Google. Led 40+/week testing from creatives to CRM to eCommerce discount offers, customer rev. +300%, model followed by 10+ competitors. -New Vertical Growth Leadership • Designed first-in-APAC new brand eCommerce-centric launch with digital media, eCommerce growth strategy capturing market white space of “anti-hair-fall”. New launch became No.1 in sold eCommerce channels in just 3 months. Show less



Positive Ventures

• Brazil
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing & Portfolio analyst, Brazil

  • Feb 2018 - Jul 2018

  Industry: Health & Medical, Crowd-Funding, Food, and Data science • Marketing projects and research for the Brazilian Venture Capital • Analyzed 5+ firms and identify potential investment target. Industry: Health & Medical, Crowd-Funding, Food, and Data science • Marketing projects and research for the Brazilian Venture Capital • Analyzed 5+ firms and identify potential investment target.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global Brand Manager, Brand Innovation and Design, Beauty Care

  • Nov 2015 - Jan 2018

  - Vidal Sassoon Global Brand Design• Revolutionized brand Visual Identity, Purpose, Character, Unique proposition relevant to modern young consumer, launched new brand campaign “Be Unapologetically You”. Brand Equity Score +20%. - China Creative Campaign & Partnership• Led partnership with top entertainment partners: First Chinese Victoria Secret Model Liu-Wen and “China’s Next Top Model”, turned Shanghai subway to a London Fashion Show run-way. • Created 70+ holistic brand contents from TVC to digital to e-Com in merely 6 months. Successfully achieved 0.7 Billion Greater China reach.- China e-Com & Off-line growth:• Analyzed China competitor landscape and Vidal Sassoon proposition, developed 2-tiers product and communication support model to fuel new user growth in eCommerce and offline.- International Team Management:• Youngest in China to led 20+ senior global team members across 3 countries in China/US/Singapore after only 2 years in company. Show less

• Global Brand Manager, New Business Development

  • Nov 2015 - Jul 2016

  - New Market Entry Strategy:• Identified entry white space for company, mapped P&G innovation to identify M&A needs and set up 5 years growth vision. Proposal was highly recognized by global VP and was executed.- New Brand Strategic Planning:• Designed a whole new brand fit for both US & China market from concepts, benefit spaces, product aesthetic to formula. Brand proposition was highly recognized and will be launched, expected to bring 100$MM sales to company in 5 years.- Emerging Industry Projection Show less

• Assistant Brand Manager, Hong Kong & Taiwan

  • Jul 2014 - Oct 2015

  • Re-positioned HKTW Rejoice to improve right-to-win, re-innovated channel, product, communication, media-buy and celebrity strategy to fit for right consumer target.



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Research Assistant

  • Sep 2013 - May 2014

  • Assisted in establishing decision-making framework for client to enter China in banking industry • Constructed excel models to predict future market-size, business growth and to analyze survey results. • Researched regulation, financial and macroeconomic data by database research or cold calls to identify business opportunity and industrial competition circumstances. • Assisted in establishing decision-making framework for client to enter China in banking industry • Constructed excel models to predict future market-size, business growth and to analyze survey results. • Researched regulation, financial and macroeconomic data by database research or cold calls to identify business opportunity and industrial competition circumstances.



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• SONY Tokyo Headquarter External Relations Intern

  • Jul 2013 - Aug 2013

  • Proposed strategies to improve SONY Taiwan’s performance on PR, marketing and Recruiting. Suggestions will be utilized and implemented by SONY TW. • Researched new trade agreements to identify opportunities for Sony business units to enter China. • Proposed strategies to improve SONY Taiwan’s performance on PR, marketing and Recruiting. Suggestions will be utilized and implemented by SONY TW. • Researched new trade agreements to identify opportunities for Sony business units to enter China.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant of Managing Director Office

  • Jul 2011 - Dec 2011