Account Supervisor

• Apr 2022 - Present

Creative & Marketing Director

• Mar 2020 - Present

Oversees corporate digital marketing strategy, and is responsible for developing, implementing, and managing campaigns that promote products and services. Specialize in analyzing metrics, identifying trends, and reporting on department KPIs. Drives company public relations and communication, and creative direction. Ensures brand standards are maintained both internally and for clients. Manages the company’s CRM platform to generate and nurture leads, as well as monitor and guide account management and business development teams’ client interactions, and streamline email marketing processes.

Digital Marketing & Creative Services Manager

• Mar 2017 - 2020

The Digital Marketing & Creative Services Manager is responsible for overseeing the successful planning and implementation of all CSE marketing, the design, development, and creation of all Creative Services initiatives including Marketing, Learning & Development, and companywide branding/communications for CSE clients as well as internally for CSE. • Created detailed project plans to encompass and manage all project deliverables, tasks, subtasks, owners, and deadlines• Managed company’s CRM platform to generate and nurture leads• Prepared and presented quarterly dashboards presentations, visualizing key metrics for the entire company, and helping the team to make sense of the data• Tracked and monitored all department KPI’s• Developed and operationalized award-winning, scalable rewards and recognition programs to foster employee engagement for LAX airport with over 50,000 employees, and Port Authority of New York and New Jersey with over 70,000 employees• Collaborated with contractors to increase marketing team bandwidth and ensure all deadlines were met• Oversaw brand development and graphic design, both internally and for clients; including creation of printed collaterals, presentations, digital signage, logos, web rotators, and other digital assets• Developed brand guidelines to maintain corporate brand standards internally and for clients• Managed all aspects of corporate website as well as landing page, microsite, and interactive learning portal creation for clients

Marketing & Creative Services Specialist

• Mar 2016 - Mar 2017

The Marketing & Creative Services Specialist is responsible for the design, development and creation of all Creative Services initiatives including Learning & Development and companywide communications for CSE clients as well as internally for CSE. Marketing duties include content marketing strategy and implementation, website management, inbound marketing, e-mail marketing, CRM management, digital marketing strategy and implementation, and ensuring that the business development team and client-facing team members have the marketing tools that they need.

Marketing and Communications Coordinator

• Feb 2015 - Mar 2016

• Collaborated with executive suite to develop targeted marketing strategy• Owned the integration of the marketing automation platform with company’s instance of Salesforce• Oriented sales representatives with company’s Salesforce portal• Created custom Salesforce reports and dashboard for VP of Sales• Established, tracked, and evaluated department KPI’s to inform data-driven marketing planning• Created and executed marketing campaigns using robust digital marketing software to boost course enrollment• Collaborated with consultants & agency contacts to develop effective, targeted ad campaigns (digital & print) to increase enrollment• Developed content marketing program to establish thought leadership in the industry• Partnered with business development team regularly to creatively approach increased course enrollment• Updated website content and corporate LinkedIn and Facebook pages

Marketing Coordinator

• Jan 2014 - Feb 2015

Consilio is an international eDiscovery and managed review provider with extensive experience in litigation, antitrust, second requests, and internal and external investigations.The company supports law firms and corporations with cost-effective, end-to-end litigation services, data collection, computer forensics, expert testimony, multi-lingual and on-site data processing, hosting and document review. Safe Harbor certified, we can deploy services rapidly and efficiently to clients anywhere in the world from offices and data centers in North America, Europe and Asia.Responsibilities: . Performed the Salesforce administrator role, providing custom dashboard development with key metrics for sales management, conducting onboarding of global sales team, and managing external API integrations . Designed and implemented new, more effective CRM process for tracking sales team activity . Maintained up-to-date sales data, showing team and individual monthly/quarterly attainment vs. quotas . Planned and managed corporate events with budgets exceeding $100,000.00 . Managed & created international email marketing, lead generation, and lead nurturing campaigns via marketing automation platform . Updated WordPress website content and corporate LinkedIn page . Created and designed sales collaterals, presentations, and white papers

Executive & Marketing Assistant

• Dec 2012 - Jan 2014

Directly assisted Senior Marketing Manager in the following:• Collateral Management & Distribution• Creating reports in CRM• Uploading contacts & leads into CRM• Graphic Design• Executive Calendar Management • Website edits• Worked regularly with C-level executives, specifically the CEO, EVP, Sales, General Counsel, and the CMO, to help meet organizational and departmental goals

Digital Marketing Consultant

• 2009 - 2014

• Logo development• Marketing Strategy• Advertising- Messaging, Layout, & Placement• Create original designs in consultation with clients for personal use as well as use in business-to-consumer marketing & business-to-business marketing• Photo Editing • Logo development• Marketing Strategy• Advertising- Messaging, Layout, & Placement• Create original designs in consultation with clients for personal use as well as use in business-to-consumer marketing & business-to-business marketing• Photo Editing

Adminstrative Assistant/Sales Associate

• May 2009 - Sep 2012

• Worked with owner/operator to develop most informative and aesthetically pleasing advertising materials• Managed office recruiting for summer associates and trained subsequent candidates and familiarized them with company policies• Developed and maintained office organization• Worked with employer and clientele, alike, to identify, fix, foresee, and avoid present or potential problems• Maintained and developed relationships with clientele to ensure the company was responsive to criticism and able to meet its own goals as well as the expectations of customers• Employed clear and concise communication skills with customers to accurately convey pertinent information• Managed accounts ~daily income and expenses, as well as payroll and advertising budgets• Acted as registrar of hourly, daily, monthly, and seasonal operations

Accounting Clerk

• Jan 2012 - May 2012

Accounts Payable/Accounts Received data entry• Matching of invoices with shipping documents• Organize electronic and manual filing systems• Checking credit references for customers• Entering checks for Accounts Receivable Accounts Payable/Accounts Received data entry• Matching of invoices with shipping documents• Organize electronic and manual filing systems• Checking credit references for customers• Entering checks for Accounts Receivable

Event Coordinator

• Oct 2011 - Dec 2011

Created and updated website to display course offerings for parents, students, and teachers• Served as acting member of the committee in charge of creating and executing the weeks’ events• Initiated, developed, and maintained relationships between school and participating artists• Oversaw on-campus demonstrations and workshops to ensure they were executed in accordance with the expectations of the school and smARTs Week committee• Acted as registrar ~helped to avoid scheduling conflicts with students, artists, and moderators

Catering Coordinator

• Oct 2010 - May 2011

• Created event environments that met the expectations of the clientele• Provided strategic input in event planning and preparation• Acted as liaison between clientele and restaurant management• Maintained public relations between restaurant management, customers, and guests• Offered post-event input that allowed restaurant management and staff to better their services • Created event environments that met the expectations of the clientele• Provided strategic input in event planning and preparation• Acted as liaison between clientele and restaurant management• Maintained public relations between restaurant management, customers, and guests• Offered post-event input that allowed restaurant management and staff to better their services

Design Assistant/Intern

• Jan 2008 - May 2010

Edited textile designs using JacqCAD MASTER Software to refine product presentation and improve aesthetic appearance• Scanned, cropped, and reduced fabrics and art in order to create accurate product dimensions• Developed organizational system for client use as well as design management• Created original designs for fabrics Edited textile designs using JacqCAD MASTER Software to refine product presentation and improve aesthetic appearance• Scanned, cropped, and reduced fabrics and art in order to create accurate product dimensions• Developed organizational system for client use as well as design management• Created original designs for fabrics