Audrey Mathieux
Marketing & Traffic Manager at emlyon business school- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
French Native or bilingual proficiency
Topline Score
Bio
Melinda BARTON
When I first started in emlyon I had the great pleasure to be working side by side with Audrey for the Innovative and Entrepreneurship cluster. Her knowledge of the processes and the company was impressive and she really managed to share them with me in such a way that I already felt part of the company within a day. During the preparation of important events or fairs she had the ability to look at things from a different perspective, to be able to communicate ideas in a way that I could get , along with understanding what the audience would find entertaining and worthwhile. During the most stressful periods she always made herself available and this always came with a smile. She is extremely reliable, supportive and consistent. Her personality makes it so easy to work with her she is so adaptable and manages to conciliate hard working and having great fun and we still manage to exceed our targets. But what I remember is a strong work ethic and values. Any company can be grateful to have her. I would be very happy to share more information about Audrey and my email address is m.barton@hotmail.fr
Eric Bernard
Audrey is in charge of the CRM application, website management, Press Release, social network management and administration, providing in all those work very good results. Audrey has also brought new tools, and has quickly managed the new product, allowing Visioglobe team to have a clear overview of the different process. Audrey is very positive and it’s a real pleasure to work with such colleague, so I can recommend Audrey with no hesitation for an international job.
Melinda BARTON
When I first started in emlyon I had the great pleasure to be working side by side with Audrey for the Innovative and Entrepreneurship cluster. Her knowledge of the processes and the company was impressive and she really managed to share them with me in such a way that I already felt part of the company within a day. During the preparation of important events or fairs she had the ability to look at things from a different perspective, to be able to communicate ideas in a way that I could get , along with understanding what the audience would find entertaining and worthwhile. During the most stressful periods she always made herself available and this always came with a smile. She is extremely reliable, supportive and consistent. Her personality makes it so easy to work with her she is so adaptable and manages to conciliate hard working and having great fun and we still manage to exceed our targets. But what I remember is a strong work ethic and values. Any company can be grateful to have her. I would be very happy to share more information about Audrey and my email address is m.barton@hotmail.fr
Eric Bernard
Audrey is in charge of the CRM application, website management, Press Release, social network management and administration, providing in all those work very good results. Audrey has also brought new tools, and has quickly managed the new product, allowing Visioglobe team to have a clear overview of the different process. Audrey is very positive and it’s a real pleasure to work with such colleague, so I can recommend Audrey with no hesitation for an international job.
Melinda BARTON
When I first started in emlyon I had the great pleasure to be working side by side with Audrey for the Innovative and Entrepreneurship cluster. Her knowledge of the processes and the company was impressive and she really managed to share them with me in such a way that I already felt part of the company within a day. During the preparation of important events or fairs she had the ability to look at things from a different perspective, to be able to communicate ideas in a way that I could get , along with understanding what the audience would find entertaining and worthwhile. During the most stressful periods she always made herself available and this always came with a smile. She is extremely reliable, supportive and consistent. Her personality makes it so easy to work with her she is so adaptable and manages to conciliate hard working and having great fun and we still manage to exceed our targets. But what I remember is a strong work ethic and values. Any company can be grateful to have her. I would be very happy to share more information about Audrey and my email address is m.barton@hotmail.fr
Eric Bernard
Audrey is in charge of the CRM application, website management, Press Release, social network management and administration, providing in all those work very good results. Audrey has also brought new tools, and has quickly managed the new product, allowing Visioglobe team to have a clear overview of the different process. Audrey is very positive and it’s a real pleasure to work with such colleague, so I can recommend Audrey with no hesitation for an international job.
Melinda BARTON
When I first started in emlyon I had the great pleasure to be working side by side with Audrey for the Innovative and Entrepreneurship cluster. Her knowledge of the processes and the company was impressive and she really managed to share them with me in such a way that I already felt part of the company within a day. During the preparation of important events or fairs she had the ability to look at things from a different perspective, to be able to communicate ideas in a way that I could get , along with understanding what the audience would find entertaining and worthwhile. During the most stressful periods she always made herself available and this always came with a smile. She is extremely reliable, supportive and consistent. Her personality makes it so easy to work with her she is so adaptable and manages to conciliate hard working and having great fun and we still manage to exceed our targets. But what I remember is a strong work ethic and values. Any company can be grateful to have her. I would be very happy to share more information about Audrey and my email address is m.barton@hotmail.fr
Eric Bernard
Audrey is in charge of the CRM application, website management, Press Release, social network management and administration, providing in all those work very good results. Audrey has also brought new tools, and has quickly managed the new product, allowing Visioglobe team to have a clear overview of the different process. Audrey is very positive and it’s a real pleasure to work with such colleague, so I can recommend Audrey with no hesitation for an international job.
Credentials
-
Contentsquare Certified
ContentsquareSep, 2019- Oct, 2024 -
Contentsquare Certified Expert
ContentsquareSep, 2019- Oct, 2024
Experience
-
emlyon business school
-
France
-
Education Administration Programs
-
200 - 300 Employee
-
Marketing & Traffic Manager
-
Jan 2021 - Present
Marketing Manager: - Establish and implement marketing actions in close collaboration with the media planner- Ensure the visibility of the international programs I am in charge of so that we can reach our lead generation objectivesTraffic Manager :- I am also Traffic Manager as I have been for the past 2 years and am in charge of SEO monitoring and optimizations as well as web analysis and campaigns performances. (See the full description in my previous job experience)
-
-
Traffic Manager
-
Sep 2019 - Present
SEO:- Perform site specific keyword research and competitive analysis to identify new areas of keyword opportunity, both for editorial as well as conversion-oriented pages;- Perform technical SEO audits and drive the implementation of on-page website SEO; - Diagnose and work with teams to fix SEO issuesWeb analysis:- Develop tracking and reporting requirements, particularly web analytics (Google Analytics, Google Data Studio, Google Tag Manager).- Monitor and analyze internet users’ browsing habits I am attached to the marketing department.
-
-
International Marketing Officer
-
Sep 2011 - Sep 2019
- Establish and implement marketing actions in close collaboration with agencies- Follow-up on various marketing campaigns (google analytics) + update and adjust campaigns if necessary ...- Ensure the visibility of the range of international masters programmes on the website (content creation and update in the back office - EZ Publish, creation of news, etc.)- Monitor and develop the visibility of the range of programmes on social networks- Update and/or creation of content for various communication tools (brochures, testimonies, videos)- Pilot mailing and e-mailing campaigns + follow up- Organize programmes related events- Manage related marketing projects with the IT department and various suppliers- Manage budgets
-
-
-
Visioglobe
-
France
-
Software Development
-
1 - 100 Employee
-
Business Administration & Marketing Development Assistant
-
Sep 2009 - Aug 2011
General business administration:- General management of accounting (Quotes, invoicing, monthly VAT reporting, etc...)- Human Resource administration (job offers, administrative follow-up of employees, etc...)- Updates of the CRM- Management of employees' business trips (hotels, flights, trains, etc...)- Management of financial aids (OSEO, COFACE,...)- Constant observance of new international projects that the company might joinGeneral Marketing responsabilities:- Implementation and update of social networks (facebook, Twitter, linkedin, FlickR, Youtube, etc...)- Complete redesign of the company's website and offer (BtoBtoC) + complete management of the website backoffice- Exhibitions preparation (Mobile World Congress)- Creation of press releases, articles, newsletter, emailing and collaboration with partners' marketing departments to promote the products- Cooperation with International firms ' marketing departments (NAVTEQ)
-
-
-
MODELCO
-
France
-
Manufacturing
-
1 - 100 Employee
-
Sales administration and Key accounts assistant
-
Apr 2009 - Jun 2009
Sales administration:- Purchases and orders operational management (stock, logistics, sales administration)- Invoicing and follow-up (payments, litigations...)- Sales technical assistance, after-sales service (Repairs, Invoicing, corrective actions)- Clients relationsKey accounts relations:- Key accounts requirements management, creation of marketing presentations, promotion of products Sales administration:- Purchases and orders operational management (stock, logistics, sales administration)- Invoicing and follow-up (payments, litigations...)- Sales technical assistance, after-sales service (Repairs, Invoicing, corrective actions)- Clients relationsKey accounts relations:- Key accounts requirements management, creation of marketing presentations, promotion of products
-
-
-
EU PROPERTY PORTFOLIO (EUPP)
-
United Kingdom
-
Real Estate
-
Commercial and Marketing Intern
-
Feb 2008 - Aug 2008
• Sales to an English/Irish client basis• Establishment of partnerships with real estate agencies• Update properties on partner websites• Client files creation, update and follow-up• Conception and preparation of leaflets, newsletters and other marketing tools • Sales to an English/Irish client basis• Establishment of partnerships with real estate agencies• Update properties on partner websites• Client files creation, update and follow-up• Conception and preparation of leaflets, newsletters and other marketing tools
-
-
-
NOBILIS GROUP GmbH
-
Personal Care Product Manufacturing
-
100 - 200 Employee
-
Export assistant
-
Apr 2007 - Dec 2007
• Integrated in the export department• Conception, preparation et translations of sales and communication tools• Implementation of a centralized databasis for all distribution and license agreements• In charge of downloadable games platforms in front of distributors • Integrated in the export department• Conception, preparation et translations of sales and communication tools• Implementation of a centralized databasis for all distribution and license agreements• In charge of downloadable games platforms in front of distributors
-
-
-
-
Administrative intern
-
May 2005 - Jul 2005
• Client database processing• Clients and inventories follow-up • Client database processing• Clients and inventories follow-up
-
-
Education
-
2007 - 2008
iaelyon School of Management
Master's degree, European Business Realities -
2004 - 2007
iaelyon School of Management
Master's degree, Business Administration and Management, General -
2005 - 2006
Queen's University
Bachelor's degree, Business/Commerce, General -
2003 - 2004
Université Jean Moulin (Lyon III)
Economics; English; German -
2000 - 2003
Lycée Frédéric Faÿs
High School Diploma, Economics
Community
