Audrey LAUNAY
Responsable Marketing et Developpement Commercial et bras droit du CEO at Yogist- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
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Espagnol Professional working proficiency
Topline Score
Bio
Credentials
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Marketing in a digital world
LEARNING7Dec, 2019- Nov, 2024
Experience
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Yogist Well At Work®
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France
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Professional Training and Coaching
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1 - 100 Employee
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Responsable Marketing et Developpement Commercial et bras droit du CEO
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May 2021 - Present
Le Responsable marketing,communication et développement commercial s’assure du suivi des prospects et clients pour développer le CA de YOGIST. Il est la “courroie de transmission” entre les parties prenantes de YOGIST. Il assiste le CEO et la responsable Organisation dans le développement des projets et des clients de YOGIST. Sa tâche comprend d’importantes dimensions « exploitation/mise en avant de contenus » et « gestion des outils de communication » internes et externes . Très rigoureux et créatif, il contribue à l’acquisition de nouveaux clients et à satisfaire les clients existants. Pour cela, il améliore et assure la notoriété et l’image de marque de YOGIST, pour que le message « Well At Work soit connu et reconnu !
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Christian Dior Couture
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Assistante Chef de Produit Accessoires Textiles et Chapeaux Femme
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Jan 2020 - Jul 2020
POSITION Intégrée à l'équipe Accessoires Textiles de la Division Accessoires Femme, la mission mission est de travailler avec la chef de produit développement au sein d'une équipe composée d'un chef de produit merchandiser/business analyst et d'une directrice marketing. Dans ce cadre dynamique, j'ai eu l'opportunité de contribuer au développement, au lancement et à la gestion des collections Accessoires Textiles femme. > Développement des collections - Suivre le développement de la collection : mettre à jour les documents de suivi à partir du plan de collection transmis par le studio - Gérer les shootings des nouveautés : mettre à disposition les prototypes, briefer les photographes, suivre les retouches, mettre à jour les systèmes et la base de données - Créer les documents de synthèse de collection (modélario, mapping produits), analyser la structure de l'offre - Gérer les relations avec le juridique : dépôts des modèles et des noms de collection - Rédiger les descriptifs produits presse, e-commerce > Sessions d'achat / showrooms - Participer à l'organisation des sessions d'achat - Elaborer les supports de vente : catalogue, briefing book - Préparation des supports de présentations - Actualiser les documents et systèmes en cours de showroom > Outils de formation et d'aide à la vente - Créer les documents de formation boutique : modélarios, training, mémentos - Participation aux sessions de formation dans nos boutiques parisiennes > Concurrence - Mise à jour des analyses concurrences et base de données existante chaque saison - Réalisation d'études ponctuelles selon les besoins des collections - Réalisation de la newsletter hebdomadaire (tendances, concurrence, actualité) - Visites terrain et relevé des prix
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SANDRO
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France
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Retail Apparel and Fashion
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700 & Above Employee
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Sales Consultant
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Jan 2018 - Apr 2018
Subsidiary of the SMCP Group, SANDRO has established itself since its creation as a chic, casual brand for both women and men. Established in France and worldwide, the brand continues its development and strengthens its teams. RESPONSIBILITIES : 1.Selling : - Active participation of the turnover development of Sandro - Desire to perform - Welcome and give style advice to the demanding customer base - Create customer loyalty by adapting its advice to the customers desire and needs - Contribute to the development of the brand's image by giving a personalised, bespoke luxury service - Use its knowledge of the collection and customers to reach individual and store sales targets 2. Merchandising: - Ensure that the store's visual standards are market-leading - Carry out visual merchandising of the collections 3. Operations: - Work as part of the team to ensure the smooth running of the store - Assist in stock management and deliveries CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Premium/Luxury Retail industry experience Fashion culture, vocabulary, knowledge of the brand Teamwork Give advice Dynamism and efficiency Taste for challenge Control of performance indicators
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Bali Management.Villas
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Denpasar Area, Bali, Indonesia
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Marketing Manager Assistant
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Jul 2017 - Dec 2017
Operational internship. Management of marketing strategies associated with the company's communication. Strategist in social networks, media content creation, planning of actions to be carried out in order to develop the company's recognition. Website creation and SEO strategy to increase visibility. Market research and benchmark marketing analysis. Writing blog articles, newsletters. BALI MANAGEMENT.VILLAS is a villa management agency specialized in the vacation rental market in Asia. The company is taking care of the villa under management from the booking process to villa maintenance, by using marketing tools to ensure the best occupancy rate for the property. RESPONSABILITIES : Blogging Réseaux sociaux / Community Management / Instagress Contact with influencers Brand Identity development Design (website) Press releases Newsletters Management of facebook groups Management of facebook ads Adwords SEO Prospecting new clients Management of Trip Advisor account Checking and writing airbnb descriptions of all the new listing Book dictionary Trip Advisor guest satisfaction Market studies for the future resorts Creation of sales pitch Management email database system and emailing Bali tours creation Management of the different messaging services CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Writing articles Blog reviews SEO knowledge E-marketing Booking strategies
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Deepwear
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Thailand
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Assistant
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Jun 2017 - Jul 2017
Operational internship. Fashion agency that develops, manages and organizes the purchase, production, quality control, administration and delivery of clothing and accessories for international brands. Improving the organization's visibility on social networks through the creation of new digital media. Approach, order taking, customer follow-up. Visit of leather parts manufacturing plants. E-Marketing. RESPONSIBILITIES : Marketing strategy Marketing tools Editing software Web design Photography Marketing strategy
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INVICTUS - ESCE Paris
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France
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General Secretary of the Student Council
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Sep 2016 - Jun 2017
Association commitment. Association ensuring the associative organization of the school, budget management and promotion. Management of 35 members. Organization of various events. Association commitment. Association ensuring the associative organization of the school, budget management and promotion. Management of 35 members. Organization of various events.
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Manipura Surfshop
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La Ciotat
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Sales Consultant
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Jun 2016 - Jul 2016
Manipura is a surf shop based in South of France making and selling its surfboards. There is also apparel and equipment for surfing. RESPONSIBILITIES : Sales development Merchandising Finance Manipura is a surf shop based in South of France making and selling its surfboards. There is also apparel and equipment for surfing. RESPONSIBILITIES : Sales development Merchandising Finance
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CHANEL
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Hostess
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Dec 2015 - Feb 2016
CHANEL is a French high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. RESPONSIBILITIES : To great clients To steer clients towards the new collection Excellent presentation Luxury codes CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Rigor Tenacity Adaptation CHANEL is a French high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. RESPONSIBILITIES : To great clients To steer clients towards the new collection Excellent presentation Luxury codes CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Rigor Tenacity Adaptation
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MAHOLA HOTESSES
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France
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Staffing and Recruiting
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500 - 600 Employee
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Hostess
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Sep 2015 - Dec 2015
The Galeries Lafayette is an upmarket French department store chain. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and other countries. RESPONSIBILITIES : To great clients To steer clients in the store Excellent presentation Luxury codes CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Rigor Tenacity Adaptation The Galeries Lafayette is an upmarket French department store chain. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and other countries. RESPONSIBILITIES : To great clients To steer clients in the store Excellent presentation Luxury codes CHARACTERISTICS DEVELOPED DURING THAT EXPERIENCE : Rigor Tenacity Adaptation
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Annie Jean Fragrance factory
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Carnoux-en-Provence, South of France
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Working in a factory
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Jul 2015 - Jul 2015
Annie Jean is a factory making fragrance. RESPONSIBILITIES : Make perfume CHARACTERISTICS DEVELOPED DURING THIS EXPERIENCE : Efficiency Reactivity Tenacity Annie Jean is a factory making fragrance. RESPONSIBILITIES : Make perfume CHARACTERISTICS DEVELOPED DURING THIS EXPERIENCE : Efficiency Reactivity Tenacity
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Education
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2020 - 2020
HEC Paris
Online Executive Certification Program, Business Strategy -
2015 - 2020
ESCE International Business School
Master 2 (M2), International Business -
2019 - 2019
Drexel University's LeBow College of Business
University exchange semester in Master 2, GPA : 3.63/4 -
2019 - 2019
Drexel University's Westphal College of Media Arts & Design
University exchange semester in Master 2 -
2018 - 2018
SMCP School
Vente générale, marchandisage et activités de marketing apparentées -
2017 - 2017
Finland : Seinäjoki University of Applied Sciences
International Business -
2013 - 2015
Lycée Sainte Marie, Aubagne
Baccalauréat, Économie
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