Experience

Fresho
• Belgium
• Retail
• 1 - 100 Employee
• Marketing Manager

  • Aug 2021 - Present


ManpowerGroup Australia

• Australia
• Staffing and Recruiting
• 100 - 200 Employee

• Marketing Manager

  • Oct 2020 - Aug 2021

  • Manage marketing strategies for ManpowerGroup Australia and all sub-brands to achieve sales growth objectives. Brands include Manpower, Experis, ManpowerGroup Talent Solutions, Greythorn and Safesearch. • Manage digital assets across 15 accounts including website, LinkedIn, Facebook, Twitter and eDMs, maintaining global branding guidelines. • Maximise Sales Team recruitment efforts by facilitating training with partners such as LinkedIn and Seek, and continually assessing effectiveness for recruitment processes. • Monitor, analyse and improve marketing performance. • Assist the Bids and Sales teams with content for tenders, proposals and presentations. • Leverage globally produced Thought Leadership and localise with Australian data to execute local campaigns that will generate leads, consisting of both clients and in-demand, high quality candidates. • Produce the Australian quarterly ManpowerGroup Employment Outlook Survey, globally the largest employment outlook survey of its kind. Show less



Experis Australia

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Business Partner

  • Mar 2020 - Oct 2020

  Experis and Greythorn are the IT recruitment businesses owned by ManpowerGroup Australia. Solely responsible for managing the Marketing of both brands, my core focus was to review and identify current challenges and opportunities before developing and executing the 2020 Marketing Strategy. Key insights and action items included: 1. Identifying the target market, 2. Refining the core message about what we do and the benefits for businesses and candidates working with us, 3. Shifting to humanised language and showing more of our awesome, approachable and super-friendly team, and 4. Working closely with recruiters individually as they are experts in their own specialised niche or field of IT and require real targeted Marketing initiatives. The above strategy was incorporated into the copywriting and building of the new Experis and Greythorn websites just launched in August 2020. Show less



FastTrack Recruitment & Staffing Software

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Marketing Executive

  • Jan 2017 - Mar 2020

  FastTrack is a growing SaaS technology business that has been servicing the recruitment industry for over 25 years and is expanding into the UK. Together with the Marketing Manager, my responsibility was to build the marketing function for FastTrack from the ground up. I assisted with marketing end-to-end with a strong focus on improving the brand's online/digital presence, facilitating the rebrand, and project managing the launch of the new website. A brief summary of my primary responsibilities include: o Execute go-to-market, multi-channel campaign strategies to grow the prospect database and generate sales from new and existing customers. o Manage the website - SEO, product info, partner offerings, online training, events, webinars, thought-leader content, landing pages, web traffic performance. o Manage external email comms, including automating targeted emails and data capture. o Actively post and maintain engagement across social media platforms. o Conduct data analytics to discover the initiatives that resonate before reporting on key metrics with recommendations for improvement. o Create an exceptional experience for Customers with consistent value-add content, new product release communications, and by assisting Account Managers. o Manage contract copywriter to generate high quality, frequent content, plus assist in career development. o Event Management o Support UK expansion o Support growth of third-party revenue with the promotion of business partners o Engage employees in the promotion of the brand and update on Marketing activity via email and company-wide presentations. Show less



iGoDirect Group

• Australia
• Advertising Services
• 1 - 100 Employee

• Marketing Co-ordinator

  • Feb 2016 - Dec 2016

  Managed general marketing activity and ran major campaigns ever quarter to generate new business for Rewards Come True, the rewards and loyalty business arm of iGoDirect Group. A brief overview of my tasks below include: • Plan and implement marketing campaigns to attract and retain customers. • Co-ordinate all DM, eDM, social media, PURLs, web banners and Google campaign pieces. • Work with creative agencies and freelancers in producing campaign solutions. • Compose and edit content blogs for website and social pages. • Produce marketing reports and all post implementation reviews for campaigns, working with Data and Analytics team as well as Google Analytics and social media analysis platforms. • Work with digital team to ensure timely content uploads and amends. • Support General Manager and Marketing Manager in all marketing activities. • Manage and track marketing budget. • Graphic design to apply quick changes to approved concepts. • Carry out marketing administration and event organisation. Show less



Seafolly P/L

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Assistant

  • Oct 2015 - Feb 2016

  • Provide customer service. • Achieve daily and monthly sales targets. • Manage stock and maintain shop floor. • Provide customer service. • Achieve daily and monthly sales targets. • Manage stock and maintain shop floor.



Swarovski

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Brand Ambassador

  • Oct 2013 - Mar 2015

  • Provide outstanding customer service. • Keep up-to-date on stock knowledge. • Achieve both personal and store sales targets. • Assist with visual merchandising. • Provide outstanding customer service. • Keep up-to-date on stock knowledge. • Achieve both personal and store sales targets. • Assist with visual merchandising.



Communicado Pty Ltd

• Australia
• IT Services and IT Consulting

• Public Relations Account Coordinator

  • Sep 2014 - Feb 2015

  • Support PR team. • Conduct blogger outreach for Dulux and Nylex clients. • Assist in strategic planning and development of client proposals. • Develop and maintain media contact lists. • Dispatch materials to media and follow-up to secure coverage. • Proof-read media releases and media pitches. • Maintain status reports and prepare monthly client updates. • Support PR team. • Conduct blogger outreach for Dulux and Nylex clients. • Assist in strategic planning and development of client proposals. • Develop and maintain media contact lists. • Dispatch materials to media and follow-up to secure coverage. • Proof-read media releases and media pitches. • Maintain status reports and prepare monthly client updates.


Zamel's Jewellery
• Sales Assistant

  • Apr 2013 - Oct 2013