Experience

British Fashion Council

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Designer Relations & Membership Manager

  • Nov 2022 - Present

  The British Fashion Council (BFC) is a not-for-profit organisation to strengthen British fashion in the global economy as a leader in responsible, creative businesses. The BFC showcasing initiatives and events include London Fashion Week, LONDON show ROOMs and The Fashion Awards. The BFC Foundation offers support to designers through talent identification and business support schemes. The BFC has also launched the Institute of Positive Fashion to help the British fashion industry lead in the goal to be more resilient and circular through global collaboration and action. In my current role as Designer Relations & Membership Manager, I look after our BFC Members and Designers and work on London Fashion Week.



Free People

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Head of International UK & Europe

  • Mar 2021 - Jul 2022

  Managed and led a team of five in the UK office by creating and implementing GTM and sales strategies in line with company revenue plan. Worked closely across different teams towards ambitious targets that are set. Leveraged relationships to outreach premium accounts including Selfridges, Net-a-Porter, Matches, Browns, Harrods, Le Bon Marche and Printemps. Reported into C-level executives and working with internal stakeholders in Finance, Operations and Marketing to ensure critical path and goals are adhered to. Created and implemented the strategy to close and onboard agents and distributors in key markets in line with company strategy.



Tomorrow London Ltd

• Head Of Womenswear

  • Jan 2018 - Mar 2021

  Managed the Womenswear division for Contemporary and Advanced Contemporary team in Tomorrow London which included brands like Avavav, Enfold, Jejia, King & Tuckfield, Maisie Wilen, Materiel, Markus Lupfer, MRZ, Shoreditch Ski Club and Slvrlake. Reported to the Commercial Director, I was responsible for GTM strategy, brand building and the P&L of the department with a turnover of €12m per year.

• International Sales Manager

  • Feb 2016 - Jan 2018

  Managed international sales for Markus Lupfer and successfully increased sales by 28%Negotiated business terms with key accounts like Net-a-Porter, Selfridges, Harrods, Harvey Nichols, Le Bon Marche, Neiman Marcus, Shopbop, etcAnalysed sales trends and worked closely with the design team to develop range plan.Drove sales and brand awareness through product clinics.



Loxley England

• Retail Apparel and Fashion
• 1 - 100 Employee

• International Sales Manager

  • Mar 2015 - Jan 2016

  Created a GTM strategy and successfully presented the collections in London Fashion Week and Woman during Paris Fashion Week to Harvey Nichols, Harrods, Lambert and Associates, Le Bon Marche, Brown Thomas, De Bijenkorf, John Lewis, Fenwick, Ships, Tomorrowland and Arnotts. Opened accounts with accounts like Fenwick Brent Cross, Arnotts, Chattertons, Our Daily Edit and other independents in the UK. Created a GTM strategy and successfully presented the collections in London Fashion Week and Woman during Paris Fashion Week to Harvey Nichols, Harrods, Lambert and Associates, Le Bon Marche, Brown Thomas, De Bijenkorf, John Lewis, Fenwick, Ships, Tomorrowland and Arnotts. Opened accounts with accounts like Fenwick Brent Cross, Arnotts, Chattertons, Our Daily Edit and other independents in the UK.



Orla Kiely

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Sales & Marketing

  • Jun 2007 - Mar 2015

  Managed the sales team and oversee global sales for the RTW and accessories Negotiated and closed franchise and concession contracts successfully in South Korea with Hyundai. Merchandised seasonal collections in the showroom and in trade shows. Managed Orla Kiely's social media channels and content creation. Managed the sales team and oversee global sales for the RTW and accessories Negotiated and closed franchise and concession contracts successfully in South Korea with Hyundai. Merchandised seasonal collections in the showroom and in trade shows. Managed Orla Kiely's social media channels and content creation.



Le Cool

• Writer

  • 2007 - 2009



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Production Editor

  • Sep 2004 - Jun 2007

  Managed production of academic and professional journals. Managed production of academic and professional journals.



Edinburgh International Film Festival

• Press Assistant

  • Jul 2004 - Aug 2004

  Assisted in press conferences Help organise press packs First point of contact for journalists Assisted in press conferences Help organise press packs First point of contact for journalists