Chargée de Produit

• Apr 2023 - Present

- Analyse de marché et de la concurrence, synthèse des études de marché - Collaboration à l'élaboration de l'offre produits - Participation, organisation et pilotage de l'avancement du projet depuis la conception jusqu'au déploiement - Identification des besoins utilisateurs, résolution et amélioration des documentations/process - Mise à jour des données techniques Produits - Communication avec les fournisseurs et prestataires - Préparation et diffusion des infos Produits en interne Show less

Chargée de mission marketing & commerciale | Assistante Ingénieur Projet

• Feb 2022 - Mar 2023

Avant-vente : • Veille économique (Power BI, veilleco.info.fr) ; constitution base de données prescripteurs (Architectes) et donneurs d’ordre (Com.Com., marchés publics). • Candidature aux appels d’offres : pilotage des réponses questionnaires R.F.I. • Préparation des offres commerciales (Proposal Studio), pitchs powerpoint. Réalisation : • Analyse des Cahiers des Charges / CCAP MOA pour mise en place des procédures de gestion des agréments Marché Public (Semmaris, SEML) ; rédaction et suivi des contrats ST. • Data Management : traduction arborescence, organisation GED Goldbeck All/Gb/Fr. (PROJEKTRAUM) • Négociation commandes (lots 400,500, 600); Reportings et tableaux de bord (suivi commandes, marchés, avenants, respect des budgets prévisionnels). . Show less

Web Programmer | Création de sites internet | Référencement SEO technique

• Apr 2020 - Oct 2022

Diplôme Développeur Web HTML5/CSS3, 400 h certifiées en Jury, reconnu RNCP Niveau 5. Compétences validées : HTML 5, CSS, Javascript , SEO technique (Vitesse & crawlabilité), SEO marketing (mots clés, balises méta, structure de navigation). 400h validées à date. • Création du site CV https://grunera.github.io/cv_gruner_audrey_OpenC/ (conception intégrale d’une page HTML5 à partir d’une maquette, élaboration de la structure du site, gabarit, adaptation responsive avec media queries). • Développement du site gastronomique Oh My Food https://grunera.github.io/ohmyfood_gruner_audrey_OC/ : création, animations CSS dynamiques. • Refonte et optimisation SEO d’un site (La Chouette Agence, vitesse, crawlabilité, performance, optimisation score SEO Lighthouse 76 à 96). • Développement d’un site E-commerce (Orinoco), évènements Javascript. Show less

Diplôme C1 Italien CILS 2018 | Diplôme C1 Allemand Goethe Institut 2019 |

• Sep 2015 - Apr 2020

Senior International Product Manager Women, Baby & Kids Personal Care

• Sep 2014 - Aug 2015

☆ In charge of the yearly international marketing plan Shower gels, Intimate Care, Baby Care , Kids Care ☆ In charge of the yearly international marketing plan Shower gels, Intimate Care, Baby Care , Kids Care (Disney licencing) : 400 Skus. Results: Gain of market share, range awareness, profitability. • Repositioning of Intimate Range " My Intimate Range" as an Expert range : international range review, packaging relooking, launch of the 1st intimate mass market foam awarded " Grand Prix de l'Innovation Système U". • Responsible for the XMas collection Kids Perfumes Disney licence 2015 (assortment definition, support to gift sourcing, international forecast management, presentations to distributors) : turnover + 17% , DV x 2 in 1 year, N°1 in market share in 2014. • Development of range awareness & engagement for the Baby Care range : conception & monitoring of an innovative web to store operation based on proximity & affinity value. • Profitability : massification , identification of no-moving stocks & recommendation for out-selling actions. Show less

Digital Marketing Manager (Formation) | Master Digital Marketing Business School 24 Ore Milan

• Sep 2011 - Sep 2014

☆ Master Degree Digital Marketing BS 24 Ore : Winner of the Prize ‘My Digital Project Work' Thegreeners.it (E commerce & social hub for green consumers). Marketing Manager of the project group . Full immersion in a 100% italian team.

International Product Manager Women & Baby Personal Care

• Apr 2007 - Sep 2011

In charge of the yearly marketing plans France & International (skin care, shower gels , baby care, Intimate range).☆ In charge of the yearly marketing plans France & International (skin care, shower gels , baby care, Intimate range), 200 Skus. • Achievments - Launch of the 1st Baby Care range of natural origin Douceur Nature in hyper and supermarkets - Repositioning of the skin care organic range Respect Absolu, 95% of natural origin ( Monthly average Sales per store: + 15%) : launch of the 1st natural anti-wrinkle cream without paraben. • Activities - Monitoring of the innovation product plan in collaboration with R&D department (more than 15 innovations per year). - Performing sales analysis France & International (sell in/out), post launch tracking and recommend corrective action for products & promoting plan. - Drawing up of yearly international business and market reviews to identify new business opportunities at French & International level. - Monitoring P&L, budgets, expenses and sales forecast. - International assortment harmonization. - Management of a assistant product manager (trainee). - Reportings in Direction Commitee, presentation of new products in sales meetings, Assistance of the Sales Managers in the listing of the new products in the chain stores (customers such as CARREFOUR, AUCHAN, CASINO, etc.). Show less

Key Account / Consultant

• Sep 2005 - Mar 2007

- In charge of sales expansion (market exploration, network ) and portfolio management. - Strategic Planning ( marketing strategy recommendation). - Conception of an innovative prospecting tool ( “Packaging diagnostic”). - Trend book. - In charge of sales expansion (market exploration, network ) and portfolio management. - Strategic Planning ( marketing strategy recommendation). - Conception of an innovative prospecting tool ( “Packaging diagnostic”). - Trend book.

Innovation Product Manager Prepared dishes Self-service Hypermarkets – Mkg.dpt.

• May 2002 - Aug 2005

Definition and implementation of the marketing plan for prepared dishes « Les Cuisinés d’Alsace» : positioning, product innovation, design agency, launching plan ( media planning /New TV advert / Press/ P.R. / Promotion /Sales tools ). Achievments - Launch of the 1st concept of “Ready to eat micro-wavable” alsatian prepared dishes . - Launch of a MAXI FORMAT of Flammenkueche la Tarte Flambée « Maxi Flam »: Result : 100% of entlisment in hyper/supermarkets. Activities : - Monitoring of the innovation & developement plan for France and Export in collaboration with the R&D department ad externalized New Concepts Lab. (PROTIAL). Follow-up in Direction & Innovation Committee. - Sales performances analysis, Retail and household panel datas analysis (Nielsen / IRI SECODIP). - Responsible for the promotionnal plan ( Thematic Trade Operations such as OP ALSACE Rayon Frais ). - Assistance of the Sales Managers in the listing of the new products in the chain stores (customers such as CARREFOUR, AUCHAN, CASINO, MONOPRIX...). - Management of a assistant product manager (trainee). Show less

PRODUCT MANAGER CD-R

• 1999 - 2002

• Brand marketing and positioning • Launch of innovative products : CARBON CD • International coordination of promotional plan and actions • Cebit Hannover 2000, 2001, 2002 (booth settlement, customers assistance, product communication) • Brand marketing and positioning • Launch of innovative products : CARBON CD • International coordination of promotional plan and actions • Cebit Hannover 2000, 2001, 2002 (booth settlement, customers assistance, product communication)