Experience

The College of Education at The University of Texas at Austin

• United States
• Higher Education
• 1 - 100 Employee

• Creative Director

  • Jul 2022 - Present

  • Manage the design team and design initiatives spanning across print, digital, video, organic social, and interior building renovations • Implementation of Trello as a project management tool, streamline team operations to enhance efficiency across multiple marketing deliverables including event management, web design, email communications, content creation, PR, video production, creative projects, and more • Establish a comprehensive email strategy, including scheduling, quarterly engagement newsletters, and standardized event email processes • Train new employees on email template management and introduce new template designs to enhance user experience and align with brand style. • Establish reporting structures in Trello to effectively track team timelines, project outcomes, and enhance yield metrics for the team and leadership review. • Oversee the College of Education’s organic Twitter, Facebook, and Instagram channels, developing an effective content calendar and strategy with a focus on engaging undergraduate student audiences. Show less



Pepperdine Graziadio Business School

• United States
• Higher Education
• 100 - 200 Employee

• Associate Director of Creative

  • Sep 2021 - May 2022

  • Oversee the creative marketing team and manage the visual design and content development for all marketing initiatives including print, email, video, digital, consumer communications, and social media• Establish and uphold brand standards and consistency across all University initiatives to amplify brand identity • Lead University-wide brand trainings and the creation of guideline resources for internal and external use • Strategic management of University-wide communications including consumer journey tracks• Manage external suppliers and print relationships including creative outsourcing for design, video, photography, and writing• Manage the organic strategy and creative direction for all blog and social channels, reporting significant growth YoY with our LinkedIn following up 8.5% and Instagram up 38% from 2021-2022 Show less

• Assistant Director of Creative

  • May 2018 - Sep 2021

  • Oversee the ideation, production, and execution of all creative marketing collateral• Streamline team efficiencies to create high-quality content and designs• Manage the creation and overall strategy for all organic and paid social campaigns• Implement an overarching communications strategy across all consumer journeys.• Strategic management of company-wide stakeholder initiatives.• Financial management of multiple creative marketing budgets.

• Enrollment Marketing Manager

  • Jan 2017 - May 2018

  • Content creation and management for all consumer audiences.• Increased consumer engagement through targeted brand messaging.• Collaborated with key stakeholders to establish stronger content and messagingstrategies while ensuring brand consistency.• Increased enrollments and re-engaged audiences by streamlining communicationefficiencies and identifying gaps in consumer journeys.



CPS Insurance Services

• United States
• Insurance
• 1 - 100 Employee

• Events & Communications Specialist

  • Mar 2016 - Jan 2017

  • Managed the marketing and strategic event planning for all 10 company brands.• Overall management, support and promotion of multiple company and affiliatemarketing news sites.• Managed the creation of valuable marketing initiatives and complex processes toaccurately reflect the company’s strategic objectives.

• Marketing and Communications Coordinator

  • Oct 2014 - Mar 2016

  • Managed the main content marketing site and its RSS newsletter.• Supported all marketing and planning efforts for online and onsite events.• Provided overall sales and marketing support through the execution of campaignefforts, presentations, public relations initiatives, and content development.



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• Marketing Assistant

  • Jun 2014 - Sep 2014

  Administrative assistant to a successful Financial Planner with general office responsibilities. Coordinated the creation and delivery of materials for client meetings, executing paperwork and required processes needed to ensure all client coverage and business was properly placed. Maintained calendars and overall marketing support. Administrative assistant to a successful Financial Planner with general office responsibilities. Coordinated the creation and delivery of materials for client meetings, executing paperwork and required processes needed to ensure all client coverage and business was properly placed. Maintained calendars and overall marketing support.



Eat Drink and Be Merry Catering Co.

• Event & Operations Specialist at Eat Drink Be Merry Catering Co

  • Sep 2013 - May 2014

  Handled special event logistics, operations, and client relations. Responsible for total scope of event services, assisting key management personnel, overseeing culinary operations, and assisting with service and event hospitality for parties ranging from intimate gatherings to large-scale weddings, charity fundraisers and high-end celebrations. Handled special event logistics, operations, and client relations. Responsible for total scope of event services, assisting key management personnel, overseeing culinary operations, and assisting with service and event hospitality for parties ranging from intimate gatherings to large-scale weddings, charity fundraisers and high-end celebrations.



Saint Mary's College of California

• United States
• Higher Education
• 700 & Above Employee

• Sports Writing Intern

  • Sep 2013 - Dec 2013

  Wrote games stories, features, and any other relevant articles for the Saint Mary’s Athletics website, smcgaels.com. Wrote games stories, features, and any other relevant articles for the Saint Mary’s Athletics website, smcgaels.com.



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• Summer Marketing Associate

  • Jun 2013 - Aug 2013

  Conducted local marketing research, identified target markets, identified organizational contacts to penetrate target market, and executing opportunities for agency branding and recognition. Also carried out administrative tasks that are necessary for a well run office. Conducted local marketing research, identified target markets, identified organizational contacts to penetrate target market, and executing opportunities for agency branding and recognition. Also carried out administrative tasks that are necessary for a well run office.