Experience

CNX

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Executive, PR & Communications

  • Apr 2021 - Present



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Public Relations Executive

  • Apr 2021 - Present



Dotmore Media Group Co.,Ltd

• Taipei City, Taiwan

• Account Planner

  • Apr 2020 - Apr 2021

  *Major Clients：YSL Beauty、Lancôme、Giorgio Armani Beauty、L'OREAL PARIS（Makeup, Hair, Men）、L’OREAL Professionnel *Have good experience in marketing, community, influencer management. • Advise an consult with clients serving as an influencer expert • Track and manage collaborations with creators to facilitate maximum impact an quality of craft. • Analyse and track key performance indicators for creator support and marketing, and regularly report back to the business. • 了解客戶網紅行銷需求，為客戶規劃網紅行銷策略，協助執行網路廣告，以協助客戶達成網紅行銷專案中的行銷目標 • 針對施行案件製作結案報告及成效數據整理 • Briefing 和對KOL內容進行校稿 • 與內部執行團隊合作，負責時程控管，溝通協調，需求整理等專案管理，將專案執行完畢，並給予優化建議。 • 協助企劃與執行網紅相關整合行銷服務，溝通與支援網紅棚拍、記者會出席、派對活動。 • 協助解決網紅或品牌數位行銷平台上的突發事件。 Show less



Reo Communication

• Shanghai City, China

• Account Executive

  • May 2019 - Mar 2020

  * Major clients: innisfree 悅詩風吟, Shiseido 資生堂 * Other clients: mise en scène 魅尚萱, Ryo 吕, Mageline 麦吉麗, Juvéderm 喬雅登 Responsibility & Achievement * Successfully won over as innisfree PR agency of 2020 with my team. * Assisted innisfree in winning several media beauty awards in China. * Acted as PR project lead from agency side for innisfree X Tmall Super Brand Day, Media Visit of mise en scène & Ryo, innisfree Flagship Store Grand Opening Ceremony…, etc. * Responsible for daily clipping, integrating PR related reports and exposure analysis. * Responded to press requests, including media topic selection and product loans. * Maintained the relationship with press & influencers, and strived for exposure opportunities. * In-charge of press release drafting, dispatching, and follow-ups. PR Events Execution * Took part in 13 consumer marketing events, co-working internally and externally on event initiate, on-site execution, and be responsible for campaign-related review reports. * AD campaign content draft, supervise, dispatch and follow up with media and influencers. * Prepared interview scripts for celebrities and press. * In-charge of travel management for celebrities, press and influencers. Show less



Ontimeshow

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Showroom Coordinator

  • Jan 2019 - May 2019

  上海时装周Ontimeshow展会 品牌代表 Project British Fashion Council AW19 Coordinator * Managed visitor, press and buyers attendance, exceeding target buyer flow by 3.9 percentage point. * Led communication between BFC, Buyers, and Designer brands(Peter Pilotto, Roksanda). * Conducted buyer invitation and maintained relationship. * In-charge of broadcast drafting, dispatching, and follow-ups. * Supervised on-site showroom set-up, visual display, and material arrangement. * Served as bilingual receptionist and wholesale assistant. Regular Responsibility ROOMROOM Showroom|PR * Conducted market research, competitors analysis. * Developed marketing strategies and feedback to brands. * Managed client database and maintain relationship. * Liaison with brands and buyers for wholesales order follow up, product info and reorders. Show less