Experience

AAA Washington

• United States
• Consumer Services
• 300 - 400 Employee

• • Oct 2022 - Present

  Internal Title: Channel Marketing Specialist, Email

• • Jul 2021 - Oct 2022

  • Owned and managed queue of email requests, collaborating with business line stakeholders to identify project expectations, align on campaign goals, define target audience and ensure timeline is met.• Planned, created, tested, deployed, analyzed and optimized member emails for AAA Washington and its various business lines, including AAA Washington Travel agency, AAA Washington Insurance agency, and the AAA Washington Discounts and Rewards program using Stensul and Salesforce Marketing Cloud.• Utilized Litmus to track opens and previews, assisting with retargeting tactics. • Collaborated with copywriters and creative team to implement email copy and imagery into email design. Assisted with imagery and copy creation/enhancements and email layouts.• Configured Google Analytics and Adobe Analytics tracking codes for emails in order to create clear attribution.• Executed and monitored A/B tests through Salesforce Marketing Cloud to improve email performance and drive engagement and revenue.• Developed subject line and pre-headers that aligned with campaign goals to drive engagement. • Assisted with audience segmentation and prepared/uploaded targeted lists (data extensions) into SFMC for delivery.• Analyzed email campaign engagement and conversions using Adobe Analytics and Google Analytics and communicated results to business line stakeholders.• Assisted in implementing personalized email content utilizing Movable Ink, AMPscript and dynamic fields.• Monitored automated member lifecycle emails throughout customer journey (acquisition, renewal and win back).• Maintained good email hygiene by managing bounce rate and optimizing/cleaning email lists and CRM database. Show less



Indigo Real Estate

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2019 - Jul 2021

  • Orchestrated largest company-wide transition of website host and property management software. Effectively monitored weekly progress and timeline for inter-departmental team of 10, ensuring successful completion of weekly deliverables in accordance to project timeline and budget for over 70 apartment communities. • Oversaw initiative of optimizing company’s automated email communication throughout leasing workflow. • Planned and optimized digital campaigns and online presence (including various paid media methods such as display, paid search, paid social, retargeting) for company portfolio, evaluating KPIs using Excel, Yardi, and RENTCafe. Analyzed reporting data to tackle traffic deficiencies in order to maximize revenue. • Spearheaded and managed company's resident satisfaction initiative including creation of ticketing system. • Embodied unique voices of properties through website design, social media presence, and development of brand guidelines and marketing collateral. • Built relationships with external stakeholders and negotiated their contracts to maximize ROI while building brand presence and maintaining project budget; effectively creating value for company and clients. • Project lead for marketing audits performed on low-traffic properties. Analyzed efficacy of current marketing campaigns and developed new strategies in order to increase traffic and leads through digital marketing and SEO. • Developed and directed creative direction and copy for newsletters, emails, advertisements, flyers, and signage to increase customer engagement. Show less



Rohde & Schwarz

• Germany
• Telecommunications
• 700 & Above Employee

• Order Management Specialist

  • Oct 2017 - Jul 2018

  • Served as the main point of contact regarding any order or quotation inquiry of customers and all internal departments throughout the value chain, ensuring internal and external customer satisfaction. • Analyzed and booked government and Navy special project orders, reading and editing contracts for utmost accuracy. • Fulfilled monthly quota of orders, ranging from $100K- $2 million value for each order. Assisted finance with various invoicing, credit, and collections issues. • Strengthened ROI and profitability of company by efficiently and accurately booking orders and improving business processes throughout the entire product life cycle. Show less



eSentio Technologies

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Intern

  • May 2016 - Oct 2017

  • Tracked weekly expenditures of company CEO to ensure accurate monitoring of billable and non-billable expenses incurred on her behalf. • Applied social media marketing using Facebook as well as lead generation marketing campaigns towards local businesses for various events while creating and maintaining an event website on Wix.com to elicit more attendance. • Developed weekly newsletters to update employees on events in and out of the firm. • Utilized document management software iManage as well as CRM database InterAction to ensure efficient tracking of company information. • Organized hotel, flight, and dinner reservations for business meetings and legal tech conferences for all eSentio employees and developed all budget reports. Show less



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Resident Advisor

  • Aug 2016 - May 2017

  • Utilized MailChimp.com, Google Suite, and Canva to effectively produce e-mail marketing campaigns, surveys, and posters to gauge resident involvement, interaction, and participation with events occurring on campus. • Guided 70 sophomore, junior, and senior undergraduate students in maintaining a healthy living environment throughout their college housing. • Programmed building and floor-wide events that helped to build cohesion and foster friendships in the residence halls. • Maintained presence as an authoritative and friendly resource for residents to come to with personal dilemmas. Show less



The George Washington University

• United States
• Higher Education
• 700 & Above Employee

• Office Assistant

  • Aug 2013 - Apr 2016

  • Directed all visitors within the Dean’s Office of the School of Medicine and Health Sciences. • Managed personal and financial documents with attention to detail and responsibility. • Ensured that all confidential files were safely scanned, tracked, and/or stored away in an orderly manner. • Directed all visitors within the Dean’s Office of the School of Medicine and Health Sciences. • Managed personal and financial documents with attention to detail and responsibility. • Ensured that all confidential files were safely scanned, tracked, and/or stored away in an orderly manner.



ESSEC Business School

• France
• Education Administration Programs
• 700 & Above Employee

• Global BBA Program - Semester Abroad

  • Aug 2015 - Jan 2016

  I spent a semester abroad at ESSEC Business School in Cergy-Pontoise, France (just outside of Paris). This university is highly recognized around the world, being a "Grande Ecole" and is the first non-North American business school to be accredited by the Association to Advance Collegiate Schools of Business (AACSB). Throughout this experience, I gained new intercultural communication skills as well as valuable international business skills while spending time in France as well as several other countries in Europe including the Netherlands, Belgium, Switzerland, Italy, the United Kingdom, Ireland, and Austria. Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Web Fulfillment/Logistics

  • May 2015 - Aug 2015

  • Organized, prepared, inspected, and fulfilled online orders. • Assisted department managers directly by restocking clothing for sale daily. • Maintained organizational effectiveness and order throughout Nordstrom Anniversary Sale • Organized, prepared, inspected, and fulfilled online orders. • Assisted department managers directly by restocking clothing for sale daily. • Maintained organizational effectiveness and order throughout Nordstrom Anniversary Sale



Seattle Preparatory School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• • Aug 2009 - May 2013

  • Greeted visitors and answered phones, referring callers to appropriate officers or faculty.• Conveyed directions to guests, helping them locate meetings as well as classrooms.• Handled paperwork and oversaw package delivery to ensure efficient office operations.

• • Aug 2009 - May 2013

  I served on the writing staff of the Seattle Preparatory Newspaper throughout high school as well as serving as Managing Editor.

• • Aug 2011 - May 2012

  • Served as the Teacher's Assistant for a French 2 class at Seattle Preparatory School.• Responded to students’ questions one-on-one instructing them about grammar and homework. Generated student improvement and elicited positive feedback from students at end of year.• Graded students’ class work and examinations to alleviate teacher’s workload.• Developed students’ comprehension of pronunciation by offering real time feedback.