Audra Hernandez

Marketing & Brand Communications Manager at Mid-Am Building Supply, Inc.
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Location
Kansas City Metropolitan Area

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5.0

/5.0
/ Based on 2 ratings
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Erik van den Berg

I had the pleasure to work with Audra at WireCo. With every exhibition Audra was the person to go to to take great care of all marketing, organization and logistics that was needed to make these events to a success for our company. Apart from her organizational skills she is also an excellent communicator and very hands-on in the practical execution of the work.

LinkedIn User

Audra is a representative, enthusiastic and experienced Marketing Manager. She is very motivated, knows how to empathize and adapt quickly within the organization. I had the pleasure of working with Audra at WireCo WorldGroup for quite some years. She thinks along with you, is dedicated and a good cooperation partner. Despite the physical distance, she was a great person to work with. Her marketing experience made her a valuable member of our team. I am sure she will be an asset to the next organization she will join.

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Experience

    • Marketing & Brand Communications Manager
      • Nov 2020 - Present
    • United States
    • Industrial Machinery Manufacturing
    • 100 - 200 Employee
    • Marketing Manager - North America
      • Oct 2012 - May 2020

      ● Effectively created and managed innovative, creative projects, promoting a superior corporate image. ● Nurtured domestic and international relationships which were crucial to company success. ● Managed multiple global brands while maintaining a cohesive brand presence under one company. ● Produced videos using multiple software used for social media and trade show applications. ● Established and communicated brand standards with a global team, building brand awareness and positioning worldwide. ● Planned, created and executed digital marketing content; managing and reporting social media performance monthly. ● Collaborated with external resources to implement redesign and launch of corporate and brand websites. ● Defined and managed the marketing budget for North America providing quarterly reports to leadership. ● Managed trade shows in North America ensuring they came in under budget - while also responsible for monitoring global trade show budget. ● Launched the WireCo mobile app and was responsible for making updates as necessary. I also implemented training for all users. ● Responsible for management of print marketing materials. ● Utilized SaaS platforms including Salesforce.com, ActOn, Constant Contact, Office 365, and SurveyMonkey. Show less

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2011 - Jul 2012

      ● Managed the TK website implementing changes to existing programming as needed. ● Assisted with responding to requests and writing content for proposals. ● Managed TK Architects branding and standards. ● Developed materials used for marketing and tradeshows. ● Coordinated and attend tradeshows. ● Managed CRM and follow-up for leads from shows. ● Managed marketing campaigns. ● Designed ads for national publications. ● Managed databases for mailing lists. ● Prepared monthly memo sent to a list of 300+ existing and potential clients. Show less

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