Channel Marketing

• Aug 2022 - Present

Digital Marketing

• Jan 2020 - Jul 2022

• Created an effective paid Facebook/Instagram advertising campaign which has resulted in 4X of original traffic. • Took over the management of FB/Instagram campaigns, increasing revenue by 50%. • Conducted market research, analyzed current trends, and develop marketing strategies which resulted in determining customer segmentation and filling out untapped opportunities for Bigmo. • Plan and build advertising campaigns to match goals for cost-effectiveness and maintain targeted cost/revenue • Plan and allocate campaign budget • Setting campaigns through Facebook ads, Instagram ads, and Google ads based on marketing funnel segmentation • Track and measure advertising metrics based on CPC, CPA, and ROAS metrics. • Work closely with the creative team to produce marketing contents for advertising that conforms to the brand's visual style, format and target audience. • Monitor and analyze sales and campaign performance to take necessary actions to achieve target. • Provide sales report to evaluate digital marketing activities performance. Show less

Advertiser

• Aug 2018 - Nov 2019

• Find winning product • Create ads for Facebook Ads and Instagram Ads • Supervise and optimize ongoing ads • Provide daily reports on product performance • Provide Profit and Loss report to overview work performance • Take product photos and assist photographer during photo sessions • Communicate with customers via Whats App and messenger to offer products and follow-up on product orders • Find winning product • Create ads for Facebook Ads and Instagram Ads • Supervise and optimize ongoing ads • Provide daily reports on product performance • Provide Profit and Loss report to overview work performance • Take product photos and assist photographer during photo sessions • Communicate with customers via Whats App and messenger to offer products and follow-up on product orders

Digital Marketing Intern

• Jan 2018 - Apr 2018

• Contribute to develop concept game ideas for new project • Assist in the development and update of the game • Develop marketing strategy and marketing plan for new project • Present marketing plan to client • Contribute to develop concept game ideas for new project • Assist in the development and update of the game • Develop marketing strategy and marketing plan for new project • Present marketing plan to client

Graphic Design Intern

• Feb 2014 - May 2014

• Work as a part of Research & Development Team on mobile application project • Create logo, icons and layout design for the mobile application • Work along other designer in the department to reach creative goals • Work as a part of Research & Development Team on mobile application project • Create logo, icons and layout design for the mobile application • Work along other designer in the department to reach creative goals