Experience

Business France Israel
• Israel
• International Trade and Development
• 1 - 100 Employee
• Country Director

  • Sep 2021 - Present


Business France

• France
• Government Administration
• 700 & Above Employee

• Head Of Department - Trade fairs, Design and Services

  • Jan 2019 - Aug 2021

  Responsible for the Department managing the design, construction and the French exhibitors on the French Pavilions on 100+ international trade fairs (B2B trade fairs only). - Manage a team of 11 persons, architects and project managers.- Co-write public tenders with the purchasing department.- Manage the relationship with 26 stand suppliers worldwide.- In charge of transversal projects to improve document tools as well as the offer of the Agency to our clients on the French pavilions. Show less

• Managing Director - Agribusiness and AgTech for Canada and the USA

  • Sep 2012 - Dec 2018

  - International Business Development- Business strategy- Marketing strategy- Product sourcing- Foreign investments in FranceManaged the Agribusiness Department for Canada and the US• Managed a team of 4 Senior Trade Advisors and 10 Trade Advisors based in 7 Business France offices in Canada and the US• Implemented general strategy of the Headquarter in Paris• Created and implemented a specific strategy for the North American market• Advised the French government ecosystem in France and in North America on Agribusiness in Canada and the US• Member of the Board of Business France North AmericaCoached, advised and developped strategy for clients to access the North American market• Organized B2B meetings between manufacturers and retailers/ importers/ distributors• Created strategic government and private partnerships to strengthen bilateral trade• Developed go to market strategies and provide market research• Organized seminars and promotional events highlighting French F&B and AgTech sectors• Sourced food and wine French suppliers for larger North American retailers• Monitored the press for developments in the industry, pull key findings from statistical data and created and delivered presentations pertaining to state and trends in the North American market• Connected start-ups in North America and France with VCs, partners and future clients• Created the first AgTech kickstarter in North America for French start-ups and its reverse version in France for International start-ups with investment projects in France www.agri-nest.com Show less



French Trade Commission - Ubifrance Canada

• Senior Trade Attaché - Head of the Wine and Food Department

  • Jul 2011 - Sep 2012

  Advising French food and wine companies on their business development and promoting the French Agri-Food sector in Canada. Advising French food and wine companies on their business development and promoting the French Agri-Food sector in Canada.

• Trade Attache

  • Nov 2007 - Jun 2011

  Advising French wine and food companies on their business development in Canada. Advising French wine and food companies on their business development in Canada.



Lycée Français de Toronto

• Canada
• Primary and Secondary Education
• 1 - 100 Employee

• Directrice Administrative

  • Feb 2006 - Oct 2007

  Responsible for administration and finance Responsible for administration and finance



Chambre de Commerce Française au Canada - Toronto section

• International Trade and Development

• Executive Director

  • Feb 2005 - Jan 2006

  coordinating event activities and administration of the Toronto section of the French Chamber of Commerce in Canada coordinating event activities and administration of the Toronto section of the French Chamber of Commerce in Canada



LTG Air Engineering GmbH + Co KG

• Executive Assistant

  • Feb 1999 - Jun 2004

  Event Coordinator (International Trade Shows), Marketing and Sales Assistant and Executive Assistant to the General Manager Event Coordinator (International Trade Shows), Marketing and Sales Assistant and Executive Assistant to the General Manager