Sr. Manager - Loyalty and Retention

• Dec 2022 - Present

CRM/Retention Marketing Manager

• Jul 2021 - Dec 2022

• Build and oversee email, CRM and retention strategy to drive revenue and maximize LTV, supporting Thistle's long-term growth across channels • Partner with cross-functional stakeholders in product and data to identify pain points in customer experience, and collaborate to improve • Design and implement new A/B experiments across retention channels to target LTV, winback rate and AOV • Analyze customer data and develop insights to inform channel strategy and marketing campaigns

Retention Marketing Manager

• Jun 2020 - Jul 2021

Develop and manage retention marketing strategy across channels, including email marketing, SMS/MMS, and referral programs. Responsible for customer data analysis and retention strategy implementation for D2C and B2B clients • Launched SMS/MMS program in September ’20. SMS/MMS sales account for 25% of all sales for von Holzhausen since launch, with a 12% higher LTV than traditional channels • Redesigned email marketing program to target repeat customer rate and maximize revenue from the… Show more Develop and manage retention marketing strategy across channels, including email marketing, SMS/MMS, and referral programs. Responsible for customer data analysis and retention strategy implementation for D2C and B2B clients • Launched SMS/MMS program in September ’20. SMS/MMS sales account for 25% of all sales for von Holzhausen since launch, with a 12% higher LTV than traditional channels • Redesigned email marketing program to target repeat customer rate and maximize revenue from the channel. Increased email revenue by 109%, and repeat customer rate by 47% • Optimized weekly KPI dashboard and analysis in order to easily track and recommend changes to strategies and assets based on performance across channels Show less Develop and manage retention marketing strategy across channels, including email marketing, SMS/MMS, and referral programs. Responsible for customer data analysis and retention strategy implementation for D2C and B2B clients • Launched SMS/MMS program in September ’20. SMS/MMS sales account for 25% of all sales for von Holzhausen since launch, with a 12% higher LTV than traditional channels • Redesigned email marketing program to target repeat customer rate and maximize revenue from the… Show more Develop and manage retention marketing strategy across channels, including email marketing, SMS/MMS, and referral programs. Responsible for customer data analysis and retention strategy implementation for D2C and B2B clients • Launched SMS/MMS program in September ’20. SMS/MMS sales account for 25% of all sales for von Holzhausen since launch, with a 12% higher LTV than traditional channels • Redesigned email marketing program to target repeat customer rate and maximize revenue from the channel. Increased email revenue by 109%, and repeat customer rate by 47% • Optimized weekly KPI dashboard and analysis in order to easily track and recommend changes to strategies and assets based on performance across channels Show less

Multi-Channel Marketing Manager

• Feb 2019 - Jun 2020

Responsible for D2C digital marketing strategy and execution, including email marketing, SMS/MMS, paid social, programmatic direct mail, SEO/SEM and display advertising programs • Developed a comprehensive digital marketing strategy for the direct-to-consumer business designed to maximize customers’ LTV through email, paid social, search, SMS/MMS and programmatic direct mail. Increased average CLV 12% from $233 to $261 and email conversion rate 9% • Implemented a system for creative… Show more Responsible for D2C digital marketing strategy and execution, including email marketing, SMS/MMS, paid social, programmatic direct mail, SEO/SEM and display advertising programs • Developed a comprehensive digital marketing strategy for the direct-to-consumer business designed to maximize customers’ LTV through email, paid social, search, SMS/MMS and programmatic direct mail. Increased average CLV 12% from $233 to $261 and email conversion rate 9% • Implemented a system for creative project and asset management, working cross-functionally with the Creative Director and VP of Creative Services to ensure on-time delivery of assets • Built a reporting and analytics dashboard to track daily, weekly and monthly KPIs across channels to improve performance. Using dashboard insights, increased revenue per email from $0.08 to $0.11, an increase of 38% and an additional $400,000 in revenue Show less Responsible for D2C digital marketing strategy and execution, including email marketing, SMS/MMS, paid social, programmatic direct mail, SEO/SEM and display advertising programs • Developed a comprehensive digital marketing strategy for the direct-to-consumer business designed to maximize customers’ LTV through email, paid social, search, SMS/MMS and programmatic direct mail. Increased average CLV 12% from $233 to $261 and email conversion rate 9% • Implemented a system for creative… Show more Responsible for D2C digital marketing strategy and execution, including email marketing, SMS/MMS, paid social, programmatic direct mail, SEO/SEM and display advertising programs • Developed a comprehensive digital marketing strategy for the direct-to-consumer business designed to maximize customers’ LTV through email, paid social, search, SMS/MMS and programmatic direct mail. Increased average CLV 12% from $233 to $261 and email conversion rate 9% • Implemented a system for creative project and asset management, working cross-functionally with the Creative Director and VP of Creative Services to ensure on-time delivery of assets • Built a reporting and analytics dashboard to track daily, weekly and monthly KPIs across channels to improve performance. Using dashboard insights, increased revenue per email from $0.08 to $0.11, an increase of 38% and an additional $400,000 in revenue Show less

Account Manager

• Jan 2019 - Feb 2019

Client lead for 8 national companies, handling all daily communications between Lift361, clients and third-party vendors, in support of clients’ marketing and analytical goals. Client yearly revenues ranged from $24.8M to $1.2B. - Oversaw day-to-day management for clients, including executing marketing campaigns, managing budgets and prioritizing deliverables across departments - Created strategy proposals based on consumer data and customer segmentation analytics for integrated marketing… Show more Client lead for 8 national companies, handling all daily communications between Lift361, clients and third-party vendors, in support of clients’ marketing and analytical goals. Client yearly revenues ranged from $24.8M to $1.2B. - Oversaw day-to-day management for clients, including executing marketing campaigns, managing budgets and prioritizing deliverables across departments - Created strategy proposals based on consumer data and customer segmentation analytics for integrated marketing campaigns. Managed the data and analytics execution of all approved campaigns - Worked collaboratively with clients and ESPs to create successful email marketing programs focused on increasing retention and new customer acquisition - Leveraged analytics tools to track and analyze current marketing tactics and monthly KPIs. Brainstormed recommendations to optimize performance and drive sales lifts

Account Coordinator

• Feb 2017 - Jan 2019

Yoga Instructor

• May 2018 - Feb 2019

Assistant Brand Manager (Contractor)

• Oct 2016 - Dec 2016

As an Assistant Brand Manager for fairlife, I was accountable for building and managing eight project work flows for a new CPG launch. I worked cross-functionally with internal team members, as well as other vendors and clients daily that are involved in the product launch. I was also involved in the coordination and execution of the National Sales Meeting for the new fairlife product. This included building out detailed schedules, working closely with the production team to ensure… Show more As an Assistant Brand Manager for fairlife, I was accountable for building and managing eight project work flows for a new CPG launch. I worked cross-functionally with internal team members, as well as other vendors and clients daily that are involved in the product launch. I was also involved in the coordination and execution of the National Sales Meeting for the new fairlife product. This included building out detailed schedules, working closely with the production team to ensure success and providing regular status updates to C-level executives on sales meeting deliverables. Another one of my responsibilities was working with Finance to track the 2016 innovation budget, as well as forecast and create the 2017 innovation and launch budget. Show less As an Assistant Brand Manager for fairlife, I was accountable for building and managing eight project work flows for a new CPG launch. I worked cross-functionally with internal team members, as well as other vendors and clients daily that are involved in the product launch. I was also involved in the coordination and execution of the National Sales Meeting for the new fairlife product. This included building out detailed schedules, working closely with the production team to ensure… Show more As an Assistant Brand Manager for fairlife, I was accountable for building and managing eight project work flows for a new CPG launch. I worked cross-functionally with internal team members, as well as other vendors and clients daily that are involved in the product launch. I was also involved in the coordination and execution of the National Sales Meeting for the new fairlife product. This included building out detailed schedules, working closely with the production team to ensure success and providing regular status updates to C-level executives on sales meeting deliverables. Another one of my responsibilities was working with Finance to track the 2016 innovation budget, as well as forecast and create the 2017 innovation and launch budget. Show less

Staffing Manager

• Sep 2015 - Jun 2016

At Fusion Event Staffing, I worked as a Staffing Manager with our largest client, ignition Marketing. Each week, I was responsible for staffing numerous events for the POWERADE, Coca-Cola, and AutoZone accounts at ignition. I was also in charge of the ComEd staffing for ignition, which is a year-round program with 50 brand ambassadors. For ComEd, I was responsible for staffing 70+ events each month, recruiting new team members, and interfacing with my clients at ignition daily. For other… Show more At Fusion Event Staffing, I worked as a Staffing Manager with our largest client, ignition Marketing. Each week, I was responsible for staffing numerous events for the POWERADE, Coca-Cola, and AutoZone accounts at ignition. I was also in charge of the ComEd staffing for ignition, which is a year-round program with 50 brand ambassadors. For ComEd, I was responsible for staffing 70+ events each month, recruiting new team members, and interfacing with my clients at ignition daily. For other accounts, my main responsibilities included interviewing and hiring field staff for specific brand activations, providing staffing recommendations to Account Managers at ignition, ensuring high quality event execution, and coordinating event details with both the field staff and ignition Account Managers. In addition to my main responsibilities as a Staffing Manager, I was also a member of the Fusion social media team. I helped Fusion implement Instagram and Snapchat as part of the social media plan for 2016, to have real time footage and photos of our field staff working at events around the country. These new platforms increased Fusion’s brand awareness in the field, as well as gave our field staff a new way to engage with the internal staffing and account managers. Show less At Fusion Event Staffing, I worked as a Staffing Manager with our largest client, ignition Marketing. Each week, I was responsible for staffing numerous events for the POWERADE, Coca-Cola, and AutoZone accounts at ignition. I was also in charge of the ComEd staffing for ignition, which is a year-round program with 50 brand ambassadors. For ComEd, I was responsible for staffing 70+ events each month, recruiting new team members, and interfacing with my clients at ignition daily. For other… Show more At Fusion Event Staffing, I worked as a Staffing Manager with our largest client, ignition Marketing. Each week, I was responsible for staffing numerous events for the POWERADE, Coca-Cola, and AutoZone accounts at ignition. I was also in charge of the ComEd staffing for ignition, which is a year-round program with 50 brand ambassadors. For ComEd, I was responsible for staffing 70+ events each month, recruiting new team members, and interfacing with my clients at ignition daily. For other accounts, my main responsibilities included interviewing and hiring field staff for specific brand activations, providing staffing recommendations to Account Managers at ignition, ensuring high quality event execution, and coordinating event details with both the field staff and ignition Account Managers. In addition to my main responsibilities as a Staffing Manager, I was also a member of the Fusion social media team. I helped Fusion implement Instagram and Snapchat as part of the social media plan for 2016, to have real time footage and photos of our field staff working at events around the country. These new platforms increased Fusion’s brand awareness in the field, as well as gave our field staff a new way to engage with the internal staffing and account managers. Show less

Key Holder/Lead Sales Associate

• Feb 2015 - Sep 2015

After starting out as a part time store associate at Kendra Scott, I was promoted to lead sales associate/key holder in 3 weeks. As a full time lead sales associate, I supervised the part-time employees to make sure the store operations were running smoothly. When there was not a store manager working, I was the manager-on-duty, and responsible for handling any escalations that arose with customers. I also managed the incoming and outgoing product, to ensure that our store received the correct… Show more After starting out as a part time store associate at Kendra Scott, I was promoted to lead sales associate/key holder in 3 weeks. As a full time lead sales associate, I supervised the part-time employees to make sure the store operations were running smoothly. When there was not a store manager working, I was the manager-on-duty, and responsible for handling any escalations that arose with customers. I also managed the incoming and outgoing product, to ensure that our store received the correct numbers based on our current sales numbers, and used mobile POS devices to check in and check out product. In addition, I trained new employees on sales floor procedures and jewelry customization techniques. Show less After starting out as a part time store associate at Kendra Scott, I was promoted to lead sales associate/key holder in 3 weeks. As a full time lead sales associate, I supervised the part-time employees to make sure the store operations were running smoothly. When there was not a store manager working, I was the manager-on-duty, and responsible for handling any escalations that arose with customers. I also managed the incoming and outgoing product, to ensure that our store received the correct… Show more After starting out as a part time store associate at Kendra Scott, I was promoted to lead sales associate/key holder in 3 weeks. As a full time lead sales associate, I supervised the part-time employees to make sure the store operations were running smoothly. When there was not a store manager working, I was the manager-on-duty, and responsible for handling any escalations that arose with customers. I also managed the incoming and outgoing product, to ensure that our store received the correct numbers based on our current sales numbers, and used mobile POS devices to check in and check out product. In addition, I trained new employees on sales floor procedures and jewelry customization techniques. Show less

Marketing Intern

• May 2014 - Aug 2014

One of my main projects during my time at Encompass was responding to an RFP for a community park in Johns Creek, Georgia. This involved extensive research into other parks in the Atlanta area, as well as community parks all around the United States. I worked collaboratively with the other interns at Encompass, as well as the operations manager to ensure we were providing high quality content in our proposal. The interns also developed a budget for the IGNITE Basketball Academy for the Fall… Show more One of my main projects during my time at Encompass was responding to an RFP for a community park in Johns Creek, Georgia. This involved extensive research into other parks in the Atlanta area, as well as community parks all around the United States. I worked collaboratively with the other interns at Encompass, as well as the operations manager to ensure we were providing high quality content in our proposal. The interns also developed a budget for the IGNITE Basketball Academy for the Fall 2014 season using Microsoft Excel. State Bank and Trust, a client of Encompass, was one of the sponsors for the 2014 U.S. Amateur golf tournament. At the end of the summer, the interns were in charge of the organization and planning of a voucher program to get kids and teens to attend the U.S. Amateur and to show support for State Bank. We created t-shirts and other giveaway prizes to give to the kids that attended the event. During the last few weeks of the summer, we reached out to numerous high schools in the Atlanta area, youth golf programs, and other nonprofit organizations to see if they would be interested in attending the 2014 U.S. Amateur. The program resulted in over 30 of these organizations attending, which was around 1,000 kids and teens. Show less One of my main projects during my time at Encompass was responding to an RFP for a community park in Johns Creek, Georgia. This involved extensive research into other parks in the Atlanta area, as well as community parks all around the United States. I worked collaboratively with the other interns at Encompass, as well as the operations manager to ensure we were providing high quality content in our proposal. The interns also developed a budget for the IGNITE Basketball Academy for the Fall… Show more One of my main projects during my time at Encompass was responding to an RFP for a community park in Johns Creek, Georgia. This involved extensive research into other parks in the Atlanta area, as well as community parks all around the United States. I worked collaboratively with the other interns at Encompass, as well as the operations manager to ensure we were providing high quality content in our proposal. The interns also developed a budget for the IGNITE Basketball Academy for the Fall 2014 season using Microsoft Excel. State Bank and Trust, a client of Encompass, was one of the sponsors for the 2014 U.S. Amateur golf tournament. At the end of the summer, the interns were in charge of the organization and planning of a voucher program to get kids and teens to attend the U.S. Amateur and to show support for State Bank. We created t-shirts and other giveaway prizes to give to the kids that attended the event. During the last few weeks of the summer, we reached out to numerous high schools in the Atlanta area, youth golf programs, and other nonprofit organizations to see if they would be interested in attending the 2014 U.S. Amateur. The program resulted in over 30 of these organizations attending, which was around 1,000 kids and teens. Show less

Sports Communications Intern

• Jan 2014 - May 2014

As a sport communications intern for the University of Georgia Athletic Association, I worked UGA Swimming and Diving, as well as UGA Gymnastics meets, assisting in media relations. At the 2014 SEC Swimming and Diving Championships, I worked as the Assistant Media Director during the event. I was in charge of coordinating volunteer placement during each day of the event, and made sure the media room was running smoothly. I was the main point of contact for the sports information directors from… Show more As a sport communications intern for the University of Georgia Athletic Association, I worked UGA Swimming and Diving, as well as UGA Gymnastics meets, assisting in media relations. At the 2014 SEC Swimming and Diving Championships, I worked as the Assistant Media Director during the event. I was in charge of coordinating volunteer placement during each day of the event, and made sure the media room was running smoothly. I was the main point of contact for the sports information directors from various SEC schools participating in the championship, making sure that each had updated score books and facilitating their requests for the Media Director. During regular season gymnastics meets, I coordinated media relations between UGA and the visiting school, to make sure that gymnasts were aware of any post-meet interview requests and providing the full result books to visiting sport information directors. Show less As a sport communications intern for the University of Georgia Athletic Association, I worked UGA Swimming and Diving, as well as UGA Gymnastics meets, assisting in media relations. At the 2014 SEC Swimming and Diving Championships, I worked as the Assistant Media Director during the event. I was in charge of coordinating volunteer placement during each day of the event, and made sure the media room was running smoothly. I was the main point of contact for the sports information directors from… Show more As a sport communications intern for the University of Georgia Athletic Association, I worked UGA Swimming and Diving, as well as UGA Gymnastics meets, assisting in media relations. At the 2014 SEC Swimming and Diving Championships, I worked as the Assistant Media Director during the event. I was in charge of coordinating volunteer placement during each day of the event, and made sure the media room was running smoothly. I was the main point of contact for the sports information directors from various SEC schools participating in the championship, making sure that each had updated score books and facilitating their requests for the Media Director. During regular season gymnastics meets, I coordinated media relations between UGA and the visiting school, to make sure that gymnasts were aware of any post-meet interview requests and providing the full result books to visiting sport information directors. Show less

Program Director of Day Camp

• Jun 2008 - Jul 2012

During my time as a program director, I coordinated and supervised the Day Camp program at Camp High Harbour at Lake Burton. I had to create daily schedules for the program, which consists of over 20 4-9 year olds per week. I had to talk to the parents of each child twice a day to update them on the week and see if they had any concerns about how their child was doing at camp during the day. I also managed the 5 Staff members assigned to Day Camp each week. During my time as a program director, I coordinated and supervised the Day Camp program at Camp High Harbour at Lake Burton. I had to create daily schedules for the program, which consists of over 20 4-9 year olds per week. I had to talk to the parents of each child twice a day to update them on the week and see if they had any concerns about how their child was doing at camp during the day. I also managed the 5 Staff members assigned to Day Camp each week.