Aubrey Gordon
Vice President Marketing at 8z Real Estate- Claim this Profile
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Bio
Chris Dolan
Aubrey can be best described as an "out-of-the-box" thinker, strategic, creative, proactive, well-connected, a trusted partner, an expert and leader in her field and my "Go To" for all things PR and Social Media. Aubrey is a dynamic business woman who is the best part of the clients day! She is quick to understand and help the client identify their needs and is able to develop a creative PR / Social strategy and plan that consistently over delivers on the clients goals and objectives. Aubrey is a POWERHOUSE! She has built an amazing agency, she surrounds herself with a highly talented team, she is a leader, she is a friend, she is your solution to your PR and Social media needs!
Tasha L. Jones
The Forest City Stapleton Marketing team has been thoroughly impressed by the savvy expertise of the ladies and gentleman of Sprocket PR. Within less than a year, their dynamic crew successfully secured nearly $80K worth of media coverage for the Stapleton redevelopment. Ranging from the Denver Post to the Denver Business Journal to the New York Times and many others, the widespread press garnered growing interest in Stapleton's past, present and future. Sprocket is staffed with invaluable talent -- making them my preferred PR team above all others. They are the epitome of a true agency partner.
Chris Dolan
Aubrey can be best described as an "out-of-the-box" thinker, strategic, creative, proactive, well-connected, a trusted partner, an expert and leader in her field and my "Go To" for all things PR and Social Media. Aubrey is a dynamic business woman who is the best part of the clients day! She is quick to understand and help the client identify their needs and is able to develop a creative PR / Social strategy and plan that consistently over delivers on the clients goals and objectives. Aubrey is a POWERHOUSE! She has built an amazing agency, she surrounds herself with a highly talented team, she is a leader, she is a friend, she is your solution to your PR and Social media needs!
Tasha L. Jones
The Forest City Stapleton Marketing team has been thoroughly impressed by the savvy expertise of the ladies and gentleman of Sprocket PR. Within less than a year, their dynamic crew successfully secured nearly $80K worth of media coverage for the Stapleton redevelopment. Ranging from the Denver Post to the Denver Business Journal to the New York Times and many others, the widespread press garnered growing interest in Stapleton's past, present and future. Sprocket is staffed with invaluable talent -- making them my preferred PR team above all others. They are the epitome of a true agency partner.
Chris Dolan
Aubrey can be best described as an "out-of-the-box" thinker, strategic, creative, proactive, well-connected, a trusted partner, an expert and leader in her field and my "Go To" for all things PR and Social Media. Aubrey is a dynamic business woman who is the best part of the clients day! She is quick to understand and help the client identify their needs and is able to develop a creative PR / Social strategy and plan that consistently over delivers on the clients goals and objectives. Aubrey is a POWERHOUSE! She has built an amazing agency, she surrounds herself with a highly talented team, she is a leader, she is a friend, she is your solution to your PR and Social media needs!
Tasha L. Jones
The Forest City Stapleton Marketing team has been thoroughly impressed by the savvy expertise of the ladies and gentleman of Sprocket PR. Within less than a year, their dynamic crew successfully secured nearly $80K worth of media coverage for the Stapleton redevelopment. Ranging from the Denver Post to the Denver Business Journal to the New York Times and many others, the widespread press garnered growing interest in Stapleton's past, present and future. Sprocket is staffed with invaluable talent -- making them my preferred PR team above all others. They are the epitome of a true agency partner.
Chris Dolan
Aubrey can be best described as an "out-of-the-box" thinker, strategic, creative, proactive, well-connected, a trusted partner, an expert and leader in her field and my "Go To" for all things PR and Social Media. Aubrey is a dynamic business woman who is the best part of the clients day! She is quick to understand and help the client identify their needs and is able to develop a creative PR / Social strategy and plan that consistently over delivers on the clients goals and objectives. Aubrey is a POWERHOUSE! She has built an amazing agency, she surrounds herself with a highly talented team, she is a leader, she is a friend, she is your solution to your PR and Social media needs!
Tasha L. Jones
The Forest City Stapleton Marketing team has been thoroughly impressed by the savvy expertise of the ladies and gentleman of Sprocket PR. Within less than a year, their dynamic crew successfully secured nearly $80K worth of media coverage for the Stapleton redevelopment. Ranging from the Denver Post to the Denver Business Journal to the New York Times and many others, the widespread press garnered growing interest in Stapleton's past, present and future. Sprocket is staffed with invaluable talent -- making them my preferred PR team above all others. They are the epitome of a true agency partner.
Experience
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8z Real Estate
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United States
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Real Estate
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100 - 200 Employee
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Vice President Marketing
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May 2020 - Present
🔷 Serve as a senior-level leader representing the marketing department with a targeted focus on three critical paths: building brand awareness and market share for the company, creating and advising agents specific to listings and clients, and generating materials and campaigns to reach current and prospective clients. 🔷 Successful leading EOS-based process to establish clear goals, tactics and KPIs across the organization.🔷 Creation of a digital marketplace reflecting marketing services, which support the process of ordering marketing pieces, provide best practices of most effective pieces, along with order form and pricing information.🔹 Deliver vision by recognizing a need and collaborating with creative team in wireframing, design and concept; wrote all copy, and presented to the President for approval, and company-wide launch.🔹 Project generated a brand new income stream for the brokerage, which supported costs of many software systems and staffing costs within the organization.🔷 Collaborate with Founder and President, utilizing insights from consumer surveys to develop a natural extension of 8z’s former brand.🔹 Lead brand refresh to re-energize agent population, and update the brand look and feel to external audiences ensuring brand aligned with top competitors. 🔹Facilitate market research on consumer, client, and outside agent perceptions of 8z, combined with internal research. 🔹 Work closely with design team to update logo, fonts, and all collateral to reinvigorate print pieces, digital assets like agent email signatures, and the company website.🔹 Wrote new tagline "A new way home." and drove in-person event to launch the new identity.🔹 Successful project reflects current and timeless visual identity and provides a platform for further evolution.
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Sprocket
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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Jan 2007 - Apr 2020
🔷 Founded, built, and launched Sprocket, a Denver-based communications firm from the ground up; grew company into an established, award-winning agency that specialized in the confluence of public relations, social media, influencer outreach and events.🔷 Served local and national clients within real estate/placemaking, hospitality, health/wellness, and consumer packaged goods industries.🔷Successful agency reflected targeted focus and leadership in the following areas of business:🔹 Marketing services, which aligned with current industry landscape. 🔹 Delivered superior client support and experience. 🔹Built a roster of talented employees and contractors to customize the account team for each client.🔹 Focused on business development, and managed agency budget to ensure profitability reflecting annual revenue of $1.5M+.🔷 Built, trained, and managed a hybrid team of 22+ full-time employees and consultants to offer clients best-in-class service. 🔷 Oversaw daily operations of the company and served as the final point of contact for the team and clients.🔷 Drove consistent business development to ensure a steady pipeline of client work. Closely vetted potential account opportunities, developed comprehensive proposals, and pitched Sprocket’s suite of services.🔷Established a process of discovery, planning and implementation that helps uncover the white space between a client’s industry landscape and their unique selling points, generating actionable story angles and messaging that resonates.🔷Developed a holistic communications plan that encompassed tactics such as media relations, social media, influencer outreach, events, paid media, branding, grassroots marketing, and thought leadership.🔷 Lead each client team to generate a steady drumbeat of press coverage, across multiple story angles, in outlets to drive desired results.
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TURNER Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Mar 2004 - Dec 2006
🔷 Directed and managed travel, hospitality and real estate accounts on a local, national and international level.🔷 Developed sound media strategies in order to generate unique campaigns that accomplish the client’s goals and reinforce brand integrity.🔷 Cultivated relationships with media through FAM trips, press trips, one-on-one meetings and personalized packages thereby increasing clients’ exposure.🔷 Developed relationships with and garnered quality press coverage in publications such as Wall Street Journal, New York Times, Financial Times, Robb Report, Gourmet, Denver Post, Golf Magazine and more.🔷 Draft all press materials, field news inquiries and act as client spokesperson, when necessary, or create speaking points for executives. Relate media coverage to client’s staff and/or sales teams to continue PR momentum.🔷 Coordinated and directed media and sales events within a given budget.
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Account Executive
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May 2003 - Mar 2004
🔷 Developed and implemented public relations campaigns including writing press releases, media advisories and by-lined articles as well as pitching and following up with media to ensure premium client placement.🔷 Organized all press coverage and created thorough media lists to streamline and maintain consistent reporting practices for clients. 🔷 Developed and implemented public relations campaigns including writing press releases, media advisories and by-lined articles as well as pitching and following up with media to ensure premium client placement.🔷 Organized all press coverage and created thorough media lists to streamline and maintain consistent reporting practices for clients.
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Education
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1999 - 2003
University of Colorado Boulder
Bachelor's degree, News Editorial + Business -
1995 - 1999
Aspen High School
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