Head of Marketing

• Dec 2022 - Present

- Lead the vision for a cutting edge wine startup to maximize Brand impact. - Build 360 Marketing plans based on customer journey from TOF digital touch points to owning physical product in hand. - Create a target audience strategy, maximizing engagement in wine, Web3, and investor communities with digital first approach: Social Media, Influencer Marketing, Content Marketing, Brand Partnerships, Ad and Media Investment - Analyze traffic and customer/community behaviors and trends to… Show more - Lead the vision for a cutting edge wine startup to maximize Brand impact. - Build 360 Marketing plans based on customer journey from TOF digital touch points to owning physical product in hand. - Create a target audience strategy, maximizing engagement in wine, Web3, and investor communities with digital first approach: Social Media, Influencer Marketing, Content Marketing, Brand Partnerships, Ad and Media Investment - Analyze traffic and customer/community behaviors and trends to offer and product meet customer demand, in collaboration with leadership team -End to end project management for marketing campaigns. -Own marketing budget, including staffing, organic content, and media investment (Appx $500k). - Manage a team (4 people) & coach the close collaboration with external partners (agencies, influencers, medias, partners). -Reported to and worked closely with COO-Product & Marketing as well as Founders to establish vision and mission. Show less - Lead the vision for a cutting edge wine startup to maximize Brand impact. - Build 360 Marketing plans based on customer journey from TOF digital touch points to owning physical product in hand. - Create a target audience strategy, maximizing engagement in wine, Web3, and investor communities with digital first approach: Social Media, Influencer Marketing, Content Marketing, Brand Partnerships, Ad and Media Investment - Analyze traffic and customer/community behaviors and trends to… Show more - Lead the vision for a cutting edge wine startup to maximize Brand impact. - Build 360 Marketing plans based on customer journey from TOF digital touch points to owning physical product in hand. - Create a target audience strategy, maximizing engagement in wine, Web3, and investor communities with digital first approach: Social Media, Influencer Marketing, Content Marketing, Brand Partnerships, Ad and Media Investment - Analyze traffic and customer/community behaviors and trends to offer and product meet customer demand, in collaboration with leadership team -End to end project management for marketing campaigns. -Own marketing budget, including staffing, organic content, and media investment (Appx $500k). - Manage a team (4 people) & coach the close collaboration with external partners (agencies, influencers, medias, partners). -Reported to and worked closely with COO-Product & Marketing as well as Founders to establish vision and mission. Show less

Head Of Marketing

• Jan 2022 - Sep 2022

-Led marketing and brand strategy for a Web3 launchpad. -Oversaw and executed rebranding and website design. -Built email marketing and segmentation from ground-up, retargeting our community to increase sales. -Identified, grew, and managed a Web3 community through KOL and influencer management, Telegram, Twitter ads and engagement, and content marketing. -Launched a rewards & loyalty program to highlight brand retention. -Collaborated with stakeholders and brand partners to… Show more -Led marketing and brand strategy for a Web3 launchpad. -Oversaw and executed rebranding and website design. -Built email marketing and segmentation from ground-up, retargeting our community to increase sales. -Identified, grew, and managed a Web3 community through KOL and influencer management, Telegram, Twitter ads and engagement, and content marketing. -Launched a rewards & loyalty program to highlight brand retention. -Collaborated with stakeholders and brand partners to execute a vision where we provided opportunity to an enthusiastic crypto and Web3 community. -Managed a team of 8 remote marketers and community managers. Show less -Led marketing and brand strategy for a Web3 launchpad. -Oversaw and executed rebranding and website design. -Built email marketing and segmentation from ground-up, retargeting our community to increase sales. -Identified, grew, and managed a Web3 community through KOL and influencer management, Telegram, Twitter ads and engagement, and content marketing. -Launched a rewards & loyalty program to highlight brand retention. -Collaborated with stakeholders and brand partners to… Show more -Led marketing and brand strategy for a Web3 launchpad. -Oversaw and executed rebranding and website design. -Built email marketing and segmentation from ground-up, retargeting our community to increase sales. -Identified, grew, and managed a Web3 community through KOL and influencer management, Telegram, Twitter ads and engagement, and content marketing. -Launched a rewards & loyalty program to highlight brand retention. -Collaborated with stakeholders and brand partners to execute a vision where we provided opportunity to an enthusiastic crypto and Web3 community. -Managed a team of 8 remote marketers and community managers. Show less

Brand Director

• Nov 2017 - Jan 2022

-Lead marketing strategy, communications, copywriting, content creation, and brand development for this growing online wine startup. -Built and networked with an extensive group of influencers and content creators to both generate original content for brand as well as to launch an Ambassador Program to generate leads with online sales and shopping. -Developed cohesive content strategy, including blogs, video, and external backlink building that brought organic traffic to the site… Show more -Lead marketing strategy, communications, copywriting, content creation, and brand development for this growing online wine startup. -Built and networked with an extensive group of influencers and content creators to both generate original content for brand as well as to launch an Ambassador Program to generate leads with online sales and shopping. -Developed cohesive content strategy, including blogs, video, and external backlink building that brought organic traffic to the site. -Represented the company on over two dozen podcast appearance to build brand awareness in the wine community. -Managed various agencies as we expanded our content and tested both digital and strategic marketing channels. -Managed a complete re-branding across all channels, including email, website, social media, and the app itself. -Oversaw our dev and product team through UI/UX improvement on the e-commerce site and app. -Leveraged content marketing and digital brand campaigns to increase traffic by 200%. -Identified data points to create taste-matching algorithm for app, in collaboration with developers Show less -Lead marketing strategy, communications, copywriting, content creation, and brand development for this growing online wine startup. -Built and networked with an extensive group of influencers and content creators to both generate original content for brand as well as to launch an Ambassador Program to generate leads with online sales and shopping. -Developed cohesive content strategy, including blogs, video, and external backlink building that brought organic traffic to the site… Show more -Lead marketing strategy, communications, copywriting, content creation, and brand development for this growing online wine startup. -Built and networked with an extensive group of influencers and content creators to both generate original content for brand as well as to launch an Ambassador Program to generate leads with online sales and shopping. -Developed cohesive content strategy, including blogs, video, and external backlink building that brought organic traffic to the site. -Represented the company on over two dozen podcast appearance to build brand awareness in the wine community. -Managed various agencies as we expanded our content and tested both digital and strategic marketing channels. -Managed a complete re-branding across all channels, including email, website, social media, and the app itself. -Oversaw our dev and product team through UI/UX improvement on the e-commerce site and app. -Leveraged content marketing and digital brand campaigns to increase traffic by 200%. -Identified data points to create taste-matching algorithm for app, in collaboration with developers Show less

Marketing Director / Operations

• Jul 2020 - Jul 2021

-Created a holistic sales and marketing strategy that lead customer from first online touch point to payment collection -Increased sales by 125% through use of PPC and social media advertising, backed by Hubspot automations that integrated leads into our CRM -Collected and analyzed campaign and traffic data to optimize messaging for trust and conversion -Project Management: Saw campaign creation and content marketing end-to-end, including branding, video, and social media -Created… Show more -Created a holistic sales and marketing strategy that lead customer from first online touch point to payment collection -Increased sales by 125% through use of PPC and social media advertising, backed by Hubspot automations that integrated leads into our CRM -Collected and analyzed campaign and traffic data to optimize messaging for trust and conversion -Project Management: Saw campaign creation and content marketing end-to-end, including branding, video, and social media -Created internal systems that supported a 10x team growth within a year -Collaborated closely with leadership team and other stakeholders to bring our vision of supporting entrepreneurs to life at this quick-paced financial start-up Show less -Created a holistic sales and marketing strategy that lead customer from first online touch point to payment collection -Increased sales by 125% through use of PPC and social media advertising, backed by Hubspot automations that integrated leads into our CRM -Collected and analyzed campaign and traffic data to optimize messaging for trust and conversion -Project Management: Saw campaign creation and content marketing end-to-end, including branding, video, and social media -Created… Show more -Created a holistic sales and marketing strategy that lead customer from first online touch point to payment collection -Increased sales by 125% through use of PPC and social media advertising, backed by Hubspot automations that integrated leads into our CRM -Collected and analyzed campaign and traffic data to optimize messaging for trust and conversion -Project Management: Saw campaign creation and content marketing end-to-end, including branding, video, and social media -Created internal systems that supported a 10x team growth within a year -Collaborated closely with leadership team and other stakeholders to bring our vision of supporting entrepreneurs to life at this quick-paced financial start-up Show less

Co-Founder

• Mar 2017 - Mar 2020

-Co-founder of lifestyle-oriented marketing agency that saw 300% YoY growth during my tenor -Represented dozens of clients in the realm of social media, content creation (video, photography, blog), brand strategy, email marketing, copywriting, influencer marketing, PR, SEO, and events/experiences. -Managed global budget for team, campaigns, and resources. -Trained and oversaw staff and contractors. -Kept a pulse on digital and social media trends to reach communities for clients in… Show more -Co-founder of lifestyle-oriented marketing agency that saw 300% YoY growth during my tenor -Represented dozens of clients in the realm of social media, content creation (video, photography, blog), brand strategy, email marketing, copywriting, influencer marketing, PR, SEO, and events/experiences. -Managed global budget for team, campaigns, and resources. -Trained and oversaw staff and contractors. -Kept a pulse on digital and social media trends to reach communities for clients in food & beverage, beauty, and wellness. -Planned, promoted, and executed high-profile events for clients to increase brand awareness and generate leads through unique experiences -Sold partnership in 2020. Show less -Co-founder of lifestyle-oriented marketing agency that saw 300% YoY growth during my tenor -Represented dozens of clients in the realm of social media, content creation (video, photography, blog), brand strategy, email marketing, copywriting, influencer marketing, PR, SEO, and events/experiences. -Managed global budget for team, campaigns, and resources. -Trained and oversaw staff and contractors. -Kept a pulse on digital and social media trends to reach communities for clients in… Show more -Co-founder of lifestyle-oriented marketing agency that saw 300% YoY growth during my tenor -Represented dozens of clients in the realm of social media, content creation (video, photography, blog), brand strategy, email marketing, copywriting, influencer marketing, PR, SEO, and events/experiences. -Managed global budget for team, campaigns, and resources. -Trained and oversaw staff and contractors. -Kept a pulse on digital and social media trends to reach communities for clients in food & beverage, beauty, and wellness. -Planned, promoted, and executed high-profile events for clients to increase brand awareness and generate leads through unique experiences -Sold partnership in 2020. Show less

Freelance Social Media Management, Event Planning, Writing

• Jan 2015 - May 2017