Head of Marketing & Communications

• Nov 2021 - Present

Group Marketing Manager

• Oct 2018 - Dec 2021

Multi faceted retail, hospitality and residential role which involves the management of the following: Group brands including: Chatswood Interchange District Dining General Chao Stretch Food Equity Group - Strategize, create and ensure best practice implementation of The Group Marketing Masterplan - Work collaboratively with multiple group brand teams - Creation, scheduling and publishing of digital content for respective brands as well as planning, management and activation of special events - Conceive unique, highly engaging and enticing food and beverage content that is inline with the group marketing plan and communication goals of each brand, from concept to delivery - Create and publish interviews and recordings - Create and publish visual footage, create storylines and narrative to help deliver the marketing message - social media content creation, scheduling and planning based on calendar events, trends and market insights - Manage multiple projects simultaneously from inception to execution, including the creation of clear and obtainable project objectives, build on project requirements, oversee costs, time and scope of projects, manage constraints and communicate outcomes and end results - Assess and evaluate digital content and performance to enable optimisation of budget and plan - Work with and manage external PR, creative and media agencies

Marketing Communication Manager (Maternity Cover)

• Mar 2018 - Oct 2018

- Analyse business performance, trends in market and with competitors to develop and implement strategic and tactical marketing plans and activities for B2B, B2C, PR, partnership marketing, online, social and diversified revenue streams. - Ensure programs and campaigns generate maximum revenue and profit. - Identify and penetrate new source markets to diversify geographic delivery and secure new customers. - Develop and manage strategic alliances and partnerships to develop partnerships and sponsorship opportunities in order to establish strong community involvement, promote our brand to their customer base and maximise opportunities to generate revenue and brand awareness, and ensure fulfilment of all sponsorship opportunities. - Develop and manage budget and expenses to generate maximum return. - Drive growth in the Hotel’s guest database through targeted, acquisition programs through development of local marketing communications plan, properties and channels. - Define a clear and differentiated market position to address long term trends, risks and opportunities. - Manage and curate content for brand.com and the hotel's microsite - Manage digital and social media strategy including content, special offers and promotions, and property specific campaign support pages. - Develop and maintain relationships with hotel leadership team, Regional Marketing team and manage PR Agency relationship to ensure alignment and drive regular communication to market - Track the Hotel’s reputation in social media and on consumer based feedback sites and ensure timely response to consumer generated feedback to show online connection to consumers and care for future / past guest opinion.

Freelance Marketing & Brand Consultant

• Sep 2017 - Feb 2018

Freelance work for Amora Hotel Jamison Sydney to launch new Restaurant & Bars concepts. Work included:- Naming new Bar & Restaurant and establishing creative concept for each- Naming new Meetings & Events Spaces - Logo concepts and creation- Menu concepts and creation- Press Release - In-house Hotel collateral creation- General Marketing concepts for Amora Spa

Marketing and Communications Manager

• Jan 2016 - Sep 2017

I have recently completed the project of creating the content for the Amora Group's eight new websites, including giving direction in the look and feel and ensuring the UI is beneficial for the end consumer. The role of Marketing and Communications Manager for the 5 star Amora Hotel Jamison Sydney involves:- Providing marketing communications leadership and advice to hotel management to initiate, define and develop strategic communication programs, materials and collateral- Developing and implementing product positioning and messaging that differentiates the hotel's products in the market including Food & Beverage outlets and the Amora Spa.- Working with internal departments to develop internal marketing and sales material and external advertising content for print and digital media- Working closely with senior management to benchmark and analyse industry reports to develop and execute on strategic and tactical differentiated messaging. - Leading the execution of corresponding marketing communications action plans to improve market share and overall hotel brand image. - Managing activity across Facebook, Instagram and Twitter- Developing opportunities for media exposure with local and international travel media - Providing guidance to senior management on public relations and reputation matters- Entertaining key media to generate publicity and opportunities for brand exposure- Managing website content- Developing of email marketing campaigns - Search Engine Optimization (SEO) program and website tracking- Insuring all published materials and communications are of the highest quality; including copywriting, editing and reviewing materials from other departments. - Monthly and yearly forecasting and budgeting for the department and reporting, compiling and presenting budget reports to the General Manager - Controlling departmental expenditure and manage financial process and costs with external suppliers.

Marketing Manager

• Jan 2014 - Dec 2015

PropertyMe is a property management software startup, aimed at simplifying the way property managers work with their suppliers, tenants and owners. Being solely responsible for the marketing, the role includes: -Working with designers to create the company logo, stationary, and event displays -Creating yearly marketing budgets including online/offline advertising, events, and general costs -Creating the website design and content for PropertyMe -Creating and maintaining the company blog -Pitching story ideas to online media -Setup and monitoring of Google Analytics, Webmasters and Adwords -Creation and content creating/monitoring of all social media accounts -Managing PropertyMe’s external SEO agency -Finding and contacting various industry organisations to introduce PropertyMe and create partnerships and sponsorships -Managing and training a data entry team of 5 people to ensure data is clean and populated in CRM system Salesforce -Implementation of online email marketing systems to create, deliver and analyse targeted eDM campaigns.

Marketing Manager

• Jan 2013 - Dec 2013

The FMB is the UK's largest trade association in the building industry, with national offices in England, Northern Ireland, Scotland and Wales, supported by additional regional offices. Established in 1941, the FMB has a history of supporting businesses within the building sector. The role involved: -Budget management for various marketing initiatives including national events, advertising and public relations -Organising the highly acclaimed Master Builder of the Year Awards, including VIP guest management, media guest and celebrity management, all aspects of event preparation including sponsorships, catering, invites, venue management and budget allocation -Production of collateral including banner/exhibition stands, brochures, annual reports, sales presenters and housing guides -Organising the bi-annual business conference for 200 members, including accommodation, black tie gala dinner, AGM and golf day -Supporting regional offices and sales staff with local PR, marketing and event management -Creating and implementing a company first digital strategy, including a consumer blog and social media engagement to incorporate the company’s ‘Pathway to Professionalism’ strategy -Managing the external PR and Media agency to ensure they are delivering on the company’s requirements, and securing valuable advertising and PR opportunities for the business -Working with internal teams such as Membership Services and the web developers to ensure the company is delivering a consistent message throughout with the communications they are providing.

Marketing Executive

• Nov 2011 - Dec 2012

With over 160 years of combined history, Think: Education Group works with industry to deliver cutting-edge courses that prepare students for successful careers in the real world in Design, Business and Hospitality and Health & Wellness. As the Marketing Executive for Design, I was responsible for the marketing for two Sydney design colleges, Billy Blue College of Design and CATC Design School. Responsibilities included: -Planning the yearly marketing and events strategy for both colleges, including budgets -Briefing creative to the graphic designer for print and online advertising -Event promotion & execution -Event evaluation and post assessment -Creating messaging for advertising -Managing social media pages for both colleges -Liaising with the Head of Colleges, third party agencies to ensure brand message consistency and event execution is delivered to the highest of standards -Organising press to visit the colleges and speak with lecturers to gain maximum positive PR coverage -Working with CRM system Salesforce to ensure appropriate engagement of leads at specific events and marketing campaigns.

Account Executive

• Jul 2011 - Nov 2011

Publica is a full service public relations consultancy that adopts a cross-disciplinary approach to the challenge of delivering communication solutions for their clients. As a beauty Account Executive I was responsible for three major consumer beauty clients; the Cosmetic Physicians Society of Australasia, Priceline (Australia’s leading health & beauty store), and Models Prefer (Australian makeup brand). My role included: -Pitching to editors from Australia’s leading fashion and lifestyle magazines, bloggers and newspapers, which in turn resulted in my clients cosmetic procedure topics and products/events featured in magazines such as Grazia, Harpers Bazzar, Cosmopolitan, Woman’s Day, NW, Famous and Cleo -Organisation and execution of ACP’s 30 Days of Fashion & Beauty 2011, including event preparations in NSW, VIC & QLD, liaising with suppliers, media relations and media kit creative concepts/ writing media releases -Event gift bag product sourcing and creation -Talent management

Event and Training Coordinator (contract role)

• Jan 2011 - Jun 2011

The McGrath Group has grown from a one-man operation to an organization that sold over $5.7 billion in residential sales in the financial year ending June 30, 2011; with 1,393 properties selling for over $1 million or more. As McGraths Events & Training Coordinator based in head office, tasks included: -Organising training courses which involved creation of invites, sending and monitoring attendee RSVP’s, room setup, manual writing and printing -Organising first class McGrath office opening events including venues, catering, invites and decorations was also part of the role -Editing copy for the McGrath Magazine when needed, and creation of property editorial submissions for national newspapers when needed -Market research to ensure McGrath were delivering exceptional events such as black tie awards gala dinners sponsored by names such as Audi, first class training days and motivational conferences for sales agents.

Marketing and Events Coordinator

• Dec 2009 - Dec 2010

Rockend, the leader in providing software solutions to real estate businesses in Australia and New Zealand, provides innovative, reliable and easy to use property management software, strata management software, document management software and trust accounting software. The Marketing and Events Coordinator position enabled me to create and edit copy for marketing brochures, work closely with clients and sponsorship partners as well as organise various conferences and events nationally and in New Zealand. I also liaised with industry journal editors and organised/contributed editorial material to magazines, implemented communication strategies for new product releases as well as created monthly client newsletters. Rockend Events -Darren Hunter ‘Pump Up Your Profits’ Seminar, WA -Peter Berry ‘9 Steps to Business Excellence Seminar, Sydney -Client Briefing Meetings Sydney & Melbourne -Rockend User meetings Darwin & Brisbane Sponsored Events -Harcourts Business Leaders Conference QLD -Raine & Horn Peak 2010 Four Seasons Hotel Sydney -Professionals Property Managers Workshop Melbourne -Leading Property Managers Australia Conference Dockside Sydney -Australasian Real Estate Conference, Sydney Convention & Exhibition Centre -Century 21 e-Volution Conference QLD -First National Annual Convention NZ -Real Estate Institute of Queensland Property Management Conference QLD -Harcourts National Conference Christchurch NZ -Harcourts National Conference

Communications/PR & Events Coordinator

• Dec 2007 - Jan 2009

In December 2007, Myer (Australia’s leading retail department store chains) underwent a 14 million dollar transformation in their Sydney City store. I was appointed in the role of Communications Coordinator for this project. Duties in this role included writing the weekly redevelopment newsletter, communicating between management and redevelopment staff, assisting in daily fashion events, photo shoots and public relations tasks, showroom organising and monitoring, liaising with media and celebrities, and assisting in the successful execution of Myer VIP events listed. Sponsored Events -Rosehill Races Mad About the Hats Day 2008 & 2009 -Rosehill Races Fashions on the Field 2008 & 2009 -Australian Open Golf Tournament 2008 -Medibank International Tennis 2009 -Rosehill Races Golden Slipper 2009 Fashion Events -Myer Spring/Summer Fashion Launch 08/09 -Cozi By Jennifer Hawkins Swimwear Launch 2008 -Patricia Field fashion range Launch 2008 -Myer Spring Summer Fashion Launch 09/10 General Events -Myer Sydney City Store Relaunch 2008 -Nelson Aspen book launch 2008 -Spirit of Christmas/Santaland Launch 2008 -Kylie Minogue fragrance launch in-store appearance 2008