Agnieszka Turalska

Project Manager at BIOTON S.A.
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Location
Warsaw, Mazowieckie, Poland, PL

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Experience

    • Poland
    • Biotechnology Research
    • 100 - 200 Employee
    • Project Manager
      • Jul 2010 - Present

      • coordination of company’s products reimbursement, including preparation of reimbursement applications for previous and new products, creating calculation tools supporting decision-making process in terms of applying for reimbursement, correspondence with institutions (Ministry of Health, AOTMiT),• analysis of Minister of Health’s reimbursement announcements in context of the whole market, the specific products and the reimbursement limitation groups,• analysis of National Health Fund’s (NFZ) expenses in time and structure (products, manufacturers/MAHs, reimbursement limitation groups),• market research and analysis of pharmaceutical industry, market trends, new products and possibilities of company’s business development,• analysis of market potential of generic products in company’s pipeline, creating business plans and financial calculations, including their patent situation and reimbursement chances and sense (in-licensing),• cooperation with company’s subsidiaries (correspondence with prospective customers, business letters etc.)

    • Information Technology and Services
    • 1 - 100 Employee
    • Senior Specialist, Strategy and Development Office
      • Sep 2009 - Jun 2010

      • market research on TV industry in Poland and worldwide, analysis of strategies and activities of competitors,• co-creating strategic analysis on development perspectives and potential threats to company’s operation,• co-creating of company’s strategy based on the Board’s main assumptions,• creating and evaluating of innovative solutions in order to improve company’s situation,• organizational and methodological support for project of optimization of commercial time. • market research on TV industry in Poland and worldwide, analysis of strategies and activities of competitors,• co-creating strategic analysis on development perspectives and potential threats to company’s operation,• co-creating of company’s strategy based on the Board’s main assumptions,• creating and evaluating of innovative solutions in order to improve company’s situation,• organizational and methodological support for project of optimization of commercial time.

    • Marketing Specialist, Business Development Specialist
      • Nov 2006 - Aug 2009

      • market research on pharmaceutical industry, market trends, new products and possibilities of company’s strategic development,• analysis of market potential and patent situation of planned and on-going projects, creating business plans and financial calculations (in-licensing),• co-creating procedures of cooperation with potential business partners,• project management of in-licensed generics,• organizing corporate’s participations in international pharmaceutical fair (CPhI),• copywriting marketing materials and articles (corporate folder, magazines, company’s website).

    • Marketing Specialist
      • Apr 2006 - Sep 2006

      • copywriting marketing materials,• analysis of direct marketing services trends of B2B market,• co-creating company’s website content and a monthly newsletter,• creating of customers’ database,• organizing direct marketing B2B activities and company’s HR events. • copywriting marketing materials,• analysis of direct marketing services trends of B2B market,• co-creating company’s website content and a monthly newsletter,• creating of customers’ database,• organizing direct marketing B2B activities and company’s HR events.

    • Poland
    • Retail Office Equipment
    • 1 - 100 Employee
    • Marketing Specialist
      • Mar 2003 - Sep 2005

      • conducting marketing research on customer needs and preferences, copywriting marketing materials,• tracking market competition and defining market trends,• Marketing Department budget planning and supervising its implementation,• participation in creation ATL and BTL advertising campaigns,• co-creating of customer-centred systems and procedures. • conducting marketing research on customer needs and preferences, copywriting marketing materials,• tracking market competition and defining market trends,• Marketing Department budget planning and supervising its implementation,• participation in creation ATL and BTL advertising campaigns,• co-creating of customer-centred systems and procedures.

Education

  • University of Szczecin, Faculty of Economics and Management
    Master of Economics, Management and Marketing; master thesis on “A child in the world of TV advertisement“
    1997 - 2002

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