Atul Pandey

Sales Manager at Kaff India
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Contact Information
us****@****om
(386) 825-5501
Location
Patna, Bihar, India, IN

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Experience

    • India
    • Manufacturing
    • 100 - 200 Employee
    • Sales Manager
      • Oct 2019 - Present

      Patna, Bihar, India Brand Re-Launch : Kaff Hardware & Accessories Additional Assignment of Sink Division : Re-Launch Channel Extension & Establishment Achievements of 60% YOY growth (2019-20 Vs 2020-21) : Even In Covid-19 Era Trade Activation & Marketing planner First Manager in Entire India to establish a 100% Dedicated & Exclusive KAFF Kitchen Gallery In Patna Channel Scheme Planning & Executions

    • Sales Manager
      • Apr 2019 - Oct 2019

      Bihar, India Contributor of more than 33% Sales for All India Sales. ATL / BTL planning & seeing proper Executions First Manager to operate on 100% Cash & carry Basis : Entire India First Manager to incorporate Stockist Profile & channel Set-up : Entire India State wise Planning & Executions of Scheme & Activation Plan. Team Handling : 1 ASM / 1 ASE / 2 SE / 1 Trainee Contributed to 60% Growth YOY Completed Activation of more than 200+ Retail units accros… Show more Contributor of more than 33% Sales for All India Sales. ATL / BTL planning & seeing proper Executions First Manager to operate on 100% Cash & carry Basis : Entire India First Manager to incorporate Stockist Profile & channel Set-up : Entire India State wise Planning & Executions of Scheme & Activation Plan. Team Handling : 1 ASM / 1 ASE / 2 SE / 1 Trainee Contributed to 60% Growth YOY Completed Activation of more than 200+ Retail units accros Territory. ( Active) Successful Launch of New Range / Products : Product launch. Completed 80% Annual Target in 7 months

    • ASM
      • Apr 2018 - Mar 2019

      Bihar, India Setting up the Entire Sales Channel with Stockist Channel : First of its kind in Entire India. Planning & Executing the BTL / ATL activity in the designated area as per the monthly calender Conducting Regular Events & Interaction with Customer / Business Stake holders Brand Visibility / Promotion / Launch Look after the Expansion & Penetration of Franchise (Dealers / Market Mapping) Look after the Sales & Service concerns in the area Look after & help… Show more Setting up the Entire Sales Channel with Stockist Channel : First of its kind in Entire India. Planning & Executing the BTL / ATL activity in the designated area as per the monthly calender Conducting Regular Events & Interaction with Customer / Business Stake holders Brand Visibility / Promotion / Launch Look after the Expansion & Penetration of Franchise (Dealers / Market Mapping) Look after the Sales & Service concerns in the area Look after & help Franchise to achieve monthly & Annually set targets Placement & penetration Of Product portfolio in the designated area Hit the Budgeted Figure twice (From 0 to 1Cr.) Designated Area - Bihar / Jharkhand

    • India
    • Manufacturing
    • 700 & Above Employee
    • Assistant Manager
      • Oct 2016 - Mar 2018

      Patna, Bihar, India Monthly / Annual Calendar Planning & Execution for : BTL activity (Trade Marketing Efforts) New channel / Area Appointment : Franchise Channel Development & Penetration of Franchise (Dealers / Market Mapping) : Rural & Urban Planning Sales Influencer Activities & Customer Service Plan Primary & secondary Planning for : Franchise to achieve monthly & Annually set targets Handling FME teams for Franchises : 12-15 FME's New Product Placement : Retail Visibility Conduct OEM… Show more Monthly / Annual Calendar Planning & Execution for : BTL activity (Trade Marketing Efforts) New channel / Area Appointment : Franchise Channel Development & Penetration of Franchise (Dealers / Market Mapping) : Rural & Urban Planning Sales Influencer Activities & Customer Service Plan Primary & secondary Planning for : Franchise to achieve monthly & Annually set targets Handling FME teams for Franchises : 12-15 FME's New Product Placement : Retail Visibility Conduct OEM Meets : Sales & Service Querry Created 2 New Franchises for Channel Extension

    • Sr. Marketing Executive
      • Apr 2015 - Sep 2016

      Varanasi, Uttar Pradesh, India Monthly / Annual Calendar planning & Executions for : BTL activity (Trade Marketing Efforts) Expansion & Penetration of Franchise (Dealers / Market Mapping) : Rural & Urban Planning Sales Influencer Activities & Customer Service Plan Primary & secondary Planning for : Franchise to achieve monthly & Annually set targets Handling FME teams for Franchises : 12-15 FME's New Product Placement : Retail Visibility Conduct OEM Meets : Sales & Service Querry Formed 1 New… Show more Monthly / Annual Calendar planning & Executions for : BTL activity (Trade Marketing Efforts) Expansion & Penetration of Franchise (Dealers / Market Mapping) : Rural & Urban Planning Sales Influencer Activities & Customer Service Plan Primary & secondary Planning for : Franchise to achieve monthly & Annually set targets Handling FME teams for Franchises : 12-15 FME's New Product Placement : Retail Visibility Conduct OEM Meets : Sales & Service Querry Formed 1 New Franchise Channel Extension : Jaunpur

    • Marketing Executive
      • Apr 2013 - Mar 2015

      Varanasi, Uttar Pradesh, India Look after the BTL activity in the designated area as per the monthly calender Look after the Expansion & Penetration of Franchise (Dealers / Market Mapping) Look after the Sales & Service concerns in the area Look after & help Franchise to achieve monthly & Annually set targets Placement & penetration Of Product portfolio in the designated area Look after the OEM for their Sales & Service Querry Past - HQ - Varanasi ( 13 Districts ) Channel Extension : Sonbhadra… Show more Look after the BTL activity in the designated area as per the monthly calender Look after the Expansion & Penetration of Franchise (Dealers / Market Mapping) Look after the Sales & Service concerns in the area Look after & help Franchise to achieve monthly & Annually set targets Placement & penetration Of Product portfolio in the designated area Look after the OEM for their Sales & Service Querry Past - HQ - Varanasi ( 13 Districts ) Channel Extension : Sonbhadra Franchisee Appointment

    • India
    • Manufacturing
    • 700 & Above Employee
    • Sales Officer
      • Apr 2012 - Mar 2013

      Patna Area, India / Bhagalpur Area , India * Brand Visibility * Meeting Budgeted Sales monthly / yearly * POS Installation & Marketing Inputs Communication * Collection Of Payments timely * Channel Sales * Expansion Of Dealer networks (Penetration)

    • Officer Trainee
      • Jul 2011 - Mar 2012

      Patna Area, India * Brand Visibility * Sales promotion * Retail Appointment * POS Installation & Marketing Inputs Communication * Collection Of Payments timely * Channel Sales * Expansion Of Dealer networks (Penetration)

    • COMPLETED MY SUMMER INTERNSHIP
      • May 2010 - Jul 2010

      2 MONTH) Been involved in finding a wholesale channel programme for COKE. Done the market survey of different FMCG brands in the area - DISTRIBUTOR CHANNEL. Studied their LOYALTY PROGRAMME. Finding out the ways to tap the highly potential rural markets. Potentiality in Coke's business in the wholesale channel - THREATS & OPPORTUNITY;

    • COMPLETED MY WINTER INTERNSHIP
      • Nov 2009 - Dec 2009

      INTERNSHIP FROM ZION EXPRESS CARGO LTD. (N.DELHI) - 2009 - (1 MONTH) Been a part of the port handling activities of cargos & consignments Been a part of the documentation process for Import & Export activities Studied the role of CHA in smoothening the Documentation procedure

Education

  • SINHGAD INSTITUTE OF MANAGEMENT & COMPUTER APPLICATION
    POST GRADUATE DIPLOMA, MANAGEMANT
    2009 - 2011
  • PUNE UNIVERSTIY
    PGDFT, FOREIGN TRADE
    2009 - 2010
  • Delhi University
    B.A, Political Science
    2005 - 2008
  • Kendriya Vidyalaya
    12th, ENGLISH / COMMERCE / GEOGRAPHY
    2003 - 2005

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