Experience

Oliver + Sons

• Spain
• Advertising Services
• 1 - 100 Employee

• Founder + CEO

  • Jul 2013 - Oct 2022

  Barcelona, Catalonia, Spain Oliver + Sons is a small, but mighty team of digital strategy consultants charged with helping their clients thrive online. The mission statement is simple: a nimble group of specialized consultants working collaboratively with client always yields the best results. Key areas of competency include: customer acquisition, outbound marketing, social media and community management, web and business analytics, customer retention and lifetime value optimization, marketing automation and UX/IA.



REEA Global

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• CMO

  • Apr 2019 - Jan 2022

  Baltimore, Maryland Area REEA GLOBAL is a global strategy consultancy specializing in software development, digital marketing and full-stack data analytics. With multiple capabilities under one roof, we form and deliver cohesive plans that cover every angle: from design, engineering, sentiment analysis and data analytics, to funnel optimization, engagement, retention, marketing automation and SEO. Essentially, we’re everything your project needs to succeed. In her role as CMO, Attiya is responsible for leading a… Show more REEA GLOBAL is a global strategy consultancy specializing in software development, digital marketing and full-stack data analytics. With multiple capabilities under one roof, we form and deliver cohesive plans that cover every angle: from design, engineering, sentiment analysis and data analytics, to funnel optimization, engagement, retention, marketing automation and SEO. Essentially, we’re everything your project needs to succeed. In her role as CMO, Attiya is responsible for leading a variety of digital transformation projects on behalf of her clients. Show less



TuneUp Media

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Sep 2008 - Jul 2013

  San Francisco Bay Area Multi-Channel Marketing Strategy - Built the entire overarching marketing strategy from the ground up. Consistently execute against a marketing plan tailored to reach aggressive revenue targets and strategic focuses. Leverage traditional, non-traditional and emerging technologies to continue to grow the business in new and interesting ways. - Implementation of processes to monitor and report on KPIs, industry and competitive trends; often stimulating projects aimed at generating ROI… Show more Multi-Channel Marketing Strategy - Built the entire overarching marketing strategy from the ground up. Consistently execute against a marketing plan tailored to reach aggressive revenue targets and strategic focuses. Leverage traditional, non-traditional and emerging technologies to continue to grow the business in new and interesting ways. - Implementation of processes to monitor and report on KPIs, industry and competitive trends; often stimulating projects aimed at generating ROI gains, improving customer satisfaction and/or improving product usability. - Reached key revenue milestones, leading the company to consistent year-over-year growth for four years. Product Management (Desktop Software, Mobile + eCommerce) - Worked with the Executive Team to lead the go-to-market, launch and post-launch strategies for TuneUp Mobile, a music-recognition app for iOS. - Led market research initiatives to drive enhancement to TuneUp, a desktop music management and discovery app. - Worked closely with the Product and Development Teams to define and reach product goals. Contributions include interaction and interface design, spec and PRD development, road map and budget management. - Developed and implemented an aggressive testing program aimed at earning efficiency gains throughout our eCommerce experience. Cross-Functional Team Management + Leadership - Managed growing Marketing Team of twelve, which includes graphic designers, social media specialists, analysts, front-end web developers, and media planners. - Implemented a project-based management system, which has shortened project timelines while staying on budget. - Presentation of key trends, market health analysis, forecasting and marketing plan to Board of Directors meetings, which included both the Executive Team and VCs. Show less



Salesconx

• Director of Marketing

  • Jul 2007 - Sep 2008

  Greater New York City Area Digital Media, Customer Acquisition + Retention Strategy - Created and executed on an integrated marketing plan to bring Salesconx (B2B lead gen platform) to market, stimulate brand awareness and create a growing customer base. - Drove early brand awareness initiatives, which leveraged traditional press, online media outlets, and social media. - Implemented multi-channel customer acquisition strategy, which included SEO, SEM, online advertising, affiliate marketing, word of mouth… Show more Digital Media, Customer Acquisition + Retention Strategy - Created and executed on an integrated marketing plan to bring Salesconx (B2B lead gen platform) to market, stimulate brand awareness and create a growing customer base. - Drove early brand awareness initiatives, which leveraged traditional press, online media outlets, and social media. - Implemented multi-channel customer acquisition strategy, which included SEO, SEM, online advertising, affiliate marketing, word of mouth marketing and strategic partnerships. - Strategic planning contributions, including financial forecasting and modeling. - Effective at growing site membership +30% monthly; +100% quarterly. - Initiated behavior and event-driven marketing communications program to stimulate customer retention. Product Management (Web + eCommerce) - Spearheaded product revamp, focused on improving user experience and alleviating friction at key points of interaction. - Managed revamp project from conception to completion. Contributions included leading interaction and user interface design, developing revised value proposition messaging, participating in QA testing. - Coordinated 2.0 launch of the site, which was immediately effective in increasing conversion rates by 20%, and decreasing bounce rates by more than 10 points. - Regular analysis and monitoring of KPIs and usage patters to identify opportunities to increase conversion and improve product performance. Team Management + Leadership - Concurrently managed customer acquisition program, media budgets, and product development roadmap. - Daily management of both the Sales and Marketing Teams (eight employees in total). Show less



Diversion Media

• Media Production
• 1 - 100 Employee

• Director of Marketing + Web Analytics

  • Sep 2006 - Jul 2007

  Greater New York City Area Demand Generation, Retention, Content + Communications Strategy - Developed and implemented comprehensive strategy for two broadband video platforms, which focused on both demand generation and customer retention. - Demand generation program included SEO, SEM, online media, social media and grassroots marketing. - Launched email marketing initiative to improving customer retention via repeat traffic to online properties. - Successful in growing site traffic over 100% after the… Show more Demand Generation, Retention, Content + Communications Strategy - Developed and implemented comprehensive strategy for two broadband video platforms, which focused on both demand generation and customer retention. - Demand generation program included SEO, SEM, online media, social media and grassroots marketing. - Launched email marketing initiative to improving customer retention via repeat traffic to online properties. - Successful in growing site traffic over 100% after the first quarter, 750% by the end of the third quarter. - Collaboratively worked with Executive Team on go-to-market strategy and launch plan for the second video platform. - Oversaw all brand messaging, including website content, and key messaging points used by in PR efforts. Analytics + Product Management (Web) - Implemented regular up-stream reporting processes encompassing KPI, market trend, and social media monitoring. - Supported the Business and Corporate Development Teams by providing necessary metrics, business cases and analysis for partner and VC funding presentations. - Lead product optimization efforts via detailed web analysis to identify user flow bottlenecks and provide solutions. Leadership - Managed a team of marketing consultants responsible for SEM/SEO, alternative and grassroots efforts. - Oversaw overarching PR strategy in conjunction with communications agency. Show less



New Media Strategies

• Senior Online Analyst

  • 2002 - 2006

  Washington D.C. Metro Area Coordinated social media, grassroots and other “new media” marketing campaigns in the Film and Entertainment vertical. Clients included: Paramount Pictures, Buena Vista Pictures, Disney Pictures, HBO, SyFy, and ABC. Strategic responsibilities included trend monitoring and analysis, online influence analysis, and competitive landscape analysis, and target audience definition.