Attalia Yaacov-Hai
Senior Community Manager at 1000heads- Claim this Profile
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Bio
Credentials
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A levels
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Experience
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1000heads
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Senior Community Manager
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Jul 2017 - Present
- I manage the social platforms for four brands on the Diageo account, as well as managing the GB-based community on the HTC Vive account; this involves monitoring activity, engaging followers and answering consumer queries - As a copywriter across the accounts, I write platform-specific social copy, taking into account strict alcohol advertising guidelines for Diageo and adapting fluidly between the varying tones of voice for each brand. I have also assisted in crafting tweets for Carphone Warehouse and writing blog posts for Constance Hotels. - I create content calendars for all of the brands I work on, ranging from monthly to yearly, starting with identifying cultural and calendar moments which are relevant to the brands and opportunities to engage. This involves optimising content from external agencies and coming up with ideas for new content. I have also created event-specific social activation plans, which involves being on the ground at events to ensure that the right photography is captured for social. - I have been involved in the launch of new campaigns and I have also assisted with the launch of multiple new products on social media, publishing posts to raise awareness and generate excitement, and monitoring engagement in order to report sentiment to the client and consequently help to inform the brand. - As a first response for when posts are met with backlash on the platforms, I serve as the go-between for the client and the community, crafting careful responses so as to diffuse situations and solidify the brand's reputation. Show less
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Cedar Communications
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Freelance Content Manager/Digital Copywriter
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Jul 2015 - Jul 2017
- Assisted on the Tesco Real Food account across the in-store magazine, website and social media channels. I also helped out for a brief time on the Tesco Living account, writing articles featuring curated content - As a social copywriter, I wrote copy for Facebook, Instagram, Pinterest and Youtube channels, as well as pitching tweet suggestions to the client. This involved monitoring trends, utilising the tools of the different platforms so as to best engage, whilst always adhering to strict client guidelines & a ‘helpful’ tone of voice - Created and reviewed many boards for Pinterest, several of which were featured in Pinterest newsletters - Researched and pitched ideas for new social content, as well as assisting in the planning of new campaigns - Plotted assets into the social calendar, using knowledge of what will perform & considering a weekly mindset - Community management – monitored channels & kept an eye on analytics. Reached out & engaged with bloggers, monitoring Conversocial, replying to customer comments & exercising damage control when the brand came publicly under fire - Proficient in Photoshop, cropped images to enhance their performance on the site & across social platforms - As a content manager, I used CMS to maintain the Real Food website, regularly creating and updating landing pages, hero features, hub page carousels & recipe content. This involved writing copy and implementing SEO/meta-data so as to drive traffic to the website - Created extensive audits of the site, pulling through relevant content and conducting conclusive gap analysis Show less
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Tate Recruitment
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United Kingdom
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Staffing and Recruiting
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100 - 200 Employee
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Temporary Receptionist/Administrative Assistant
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Apr 2015 - Oct 2015
- Building up administration and office management experience through reception work in various prolific Central London offices - Building up administration and office management experience through reception work in various prolific Central London offices
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Be At One Cocktail Bars
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United Kingdom
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Food and Beverage Services
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100 - 200 Employee
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Cocktail Bartender & In-store Trainer
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Nov 2013 - Feb 2015
- Completely contingent on teamwork, this job taught me the effectiveness of operating as a strong, tight unit - Learnt how to perform fast and efficiently under intense pressure, whilst always maintaining the company’s drinks, presentability & guest communication standards - Officially certified after undergoing extensive mixology training & written/practical testing - Acted unofficially as in-store trainer to the new trainees – overseeing & assisting in their cocktail training - Assisted management in dealings with large package bookings, communicating between heads of important companies & the bar staff so as to ensure that everything would run smoothly and to everyone’s satisfaction - Was awarded my own personal character review by a guest on the company’s page on Trip Advisor Show less
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Social Media Intern & Blog Reviews Editor
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Sep 2013 - Feb 2014
- Gained invaluable knowledge of the way a small independent Indie press is run - Represented the company at book launches & events; promoted & organised events for the company - Granted permission as administrator to publicise & market the company through its social media pages - Given additional specified role of Blog Reviews Editor for the company’s related blog: in charge of receiving the latest poetry books to send for review, editing & posting the reviews on the blog - involved direct communication with publishers, poets & literary critics - Had some of my own poetry read and selected to be published in an upcoming collective poetry anthology Show less
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At Your Service Catering & Event Planning
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United States
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Food and Beverage Services
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1 - 100 Employee
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Caterer/Porter/Barmaid/Hostess
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Aug 2011 - Dec 2012
- This was my first experience of working in a pressured environment, utilising organisation, presentation & communication skills to be able to represent my company & deliver my service at high profile events - This was my first experience of working in a pressured environment, utilising organisation, presentation & communication skills to be able to represent my company & deliver my service at high profile events
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Hendon Reform Synagogue
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United Kingdom
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Religious Institutions
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1 - 100 Employee
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Sunday School Teacher
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Sep 2003 - Jul 2010
- First as a classroom assistant and later as a teacher with my own assistants, I supported & engaged with children aged 4-8, planning lessons & appropriately tailoring teaching methods to fit students - I was in a position of great personal responsibility regarding the students’ welfare & education; I gave parental consultations & wrote progress reports - First as a classroom assistant and later as a teacher with my own assistants, I supported & engaged with children aged 4-8, planning lessons & appropriately tailoring teaching methods to fit students - I was in a position of great personal responsibility regarding the students’ welfare & education; I gave parental consultations & wrote progress reports
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Education
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2010 - 2013
University of Birmingham
Bachelor’s Degree, English Literature and creative writing -
2003 - 2010
Mill Hill County High School
English literature, Philosophy & History
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