Experience

One Technologies

• United States
• Consumer Services
• 1 - 100 Employee

• Lead Analyst

  • Jun 2021 - Present



Fossil Group, Inc.

• United States
• Retail
• 700 & Above Employee

• Senior Manager Marketing Analytics

  • Nov 2020 - Jun 2021



Maggiano's Little Italy

• United States
• Restaurants
• 700 & Above Employee

• Senior Digital Marketing & Analytics Manager

  • Apr 2019 - Nov 2020



Chili's

• United States
• Restaurants
• 700 & Above Employee

• Digital Marketing Manager

  • May 2018 - Mar 2019

  Manage Chili's Web & App, prioritizing positive YOY revenue efforts, streamline UX, direct growth and conversion optimization via AB and multivariate testing, and improve the overall Guest experience. Direct Content Management System calendar and deployments for chilis.com, SEO efforts, and local restaurant listings.

• Manager, CRM and Digital Innovation

  • Mar 2017 - May 2018

  Manage Chili's CRM marketing efforts via email, text, and app push campaigns. Report weekly and quarterly to brand leadership on marketing attribution, offer performance, guest traffic, and sales impact on brand sales. Led a cross-functional team (data development, analytics, and CRM agency) to implement the organization's first machine learning-based offer model. Using first party data and Big Data technology, the team produced a 10% lift to existing CRM sales impact to the brand.Orchestrate, analyze, and optimize CRM loyalty and e-club campaigns via automated customer journeys for Chili's.Direct Marketing agency partners and internal Brinker technologies teams on requirements for new enhancements, business logic, functional specifications, and guest support capabilities.Manage marketing promotions and offer technical changes across various cross-functional teams including Chili's eCommerce marketing, multiple Brinker technology teams, and Chili's Guest Engagement.

• Digital Marketing Analyst

  • Aug 2015 - Jun 2017

  Direct Digital Marketing campaign targeting strategies and analytics. Channels include Email, SMS, and Push Notification. Design several strategies for targeting different customer segments inside and out of the My Chili's Rewards Loyalty program. Quantified gamification, customer product affinity, and customer engagement.Architect automated campaign effectiveness platform using Tableau and Teradata EDW.



Brinker International

• United States
• Restaurants
• 700 & Above Employee

• Data Warehouse Developer

  • Apr 2013 - Aug 2015

  Responsible as a technical and project lead for the Master Data Management migration project from a legacy MDM platform to Microsoft MDS. Project included using Aloha Configuration Center (POS Data Configuration Tool) as a master data source to import into Microsoft MDS on an hourly basis. Served as lead design and team development lead of 4 resources (1 onshore, 3 offshore). Oversaw the development, testing, and deployment of 100+ production SSIS packages, C# executables, and Powershell scripts. Coordinated with cross functional teams including Marketing, Finance, Accounting, and Web teams to replace existing integrations from a legacy MDM platform.Responsible for developing, performance tuning, and enhancing Microsoft SQL Server stored procedures that export daily sales, 3rd party accounts receivables, daily product mix to integration files used by a 3rd party general ledger solution.Responsible for maintaining, supporting Informatica workflows and SQL Server stored procedures to process weekly payroll data from Aloha Insight to Oracle tables for Peoplesoft use. Implemented powershell scripting and performance tuning to enhance supportability, modularity, and real-time updates to pertinent stakeholders.

• Solutions Delivery Analyst

  • Jan 2011 - Apr 2013

  Designed and implemented Aloha Point of Sale systems at Chili's and Maggiano's restaurants. Included Aloha TableService, Aloha Takeout, MenuLink, and QSR KDS. Responsible for 3rd level support and knowledge transfer regarding these systems to the rest of the organization.Consulted with multiple business groups including Accounting, Legal, Payroll, and Marketing to deliver technology solutions.



Radiant Systems Inc.

• IT Services and IT Consulting
• 300 - 400 Employee

• Associate Consultant

  • Mar 2010 - Jan 2011

• Training Analyst

  • Mar 2008 - Apr 2010

  Develop and deliver online and classroom training on multiple products in the Aloha Enterprise product line.