Product Designer

• Aug 2022 - Present

Project Lead (Exhibitions)

• Nov 2018 - Present

• Spearheaded the ‘Success Looks Like This’ digital and physical photo exhibition featuring 37 minority/Muslim women in the tech industry covering various domains from data analysis to cybersecurity. It was launched by Mdm President in March 2022.• Designed the digital exhibition website and ensuring that the user experience complements the physical exhibition space, photographing and interviewing the profiles, and marketing the event. • Spearheaded the ‘Success Looks Like This’ digital and physical photo exhibition featuring 37 minority/Muslim women in the tech industry covering various domains from data analysis to cybersecurity. It was launched by Mdm President in March 2022.• Designed the digital exhibition website and ensuring that the user experience complements the physical exhibition space, photographing and interviewing the profiles, and marketing the event.

Senior Corporate Communications Manager

• Aug 2016 - May 2022

User experience research and design, website management, branding• Led the re-branding effort for 'MyNiceHome' brand under HDB• Managed the revamp of the 'MyNiceHome' microsite, which won GovTech’s Best Usability Award• Conducted a brand desirability study and worked with a website development partner to conduct usability research and testing, and designed the new MyNiceHome website• Designed a series of branded merchandise to drive publicity for the 'MyNiceHome' brand• Redesigned the official HDB 'Welcome Kit', a physical kit comprising informational collateral and branded merchandise that is distributed to all new homeowners Integrated marketing, social media management, content design• Managed the overall digital marketing strategy for the HDB brand, which includes publicity for the quarterly BTO sales launches• Developed the content strategy for HDB corporate social media channelsincluding Facebook, Twitter and Telegram, and spearheaded partnerships with content platforms to seed key messages• Managed content planning and publicity strategy for 'MyNiceHome'. This includes creating lifestyle articles for the microsite, designing graphics and copywriting for the 'MyNiceHome' Facebook and Instagram accounts.• Carried out architectural and lifestyle photoshoots

Graduate | User Experience Design Immersive

• Sep 2021 - Mar 2022

Digital Marketing Intern

• May 2015 - Aug 2015

• In charge of publicity planning for various clients (e.g Eva Air and KidZania)• Executed graphic design work and photoshoots to supplement clients' social media line-up • In charge of publicity planning for various clients (e.g Eva Air and KidZania)• Executed graphic design work and photoshoots to supplement clients' social media line-up

Photography Intern

• 2015 - 2015

• Carried out streetstyle photography for online publication • Carried out streetstyle photography for online publication