Atika Obhan
Sr. Barter Consultant at BXI - Barter Exchange of India- Claim this Profile
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Bio
Experience
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BXI - Barter Exchange of India
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India
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Financial Services
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1 - 100 Employee
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Sr. Barter Consultant
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Mar 2021 - Present
Strategically planning communication with client to ensure persuasion for making client barter ready Understand their P & L with appropriate Barter Profitable solutions Suggest appropriate Cash Flow Increment and Revenue Generation suggestions through Barter Negotiating on behalf of clients with media house and other giants corporate brands Planning integrated marketing and financial cost saving solutions for their brands, ensuringdeliverance and helping the bottom line of brands Serviced, handled and on boarded clients like top two airline brands, innumerable print mediapartners, people's favourite radio channel, FMCG Giants, QSRsUnderstanding Client Marketing Plan provide integrated mixes like OOH, Print, TV to help withMarketing plan and co-branding opportunities
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Co-Founder
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Nov 2018 - Present
Managing self-funded startup introducing exquisite décor for kids to the Indian market Strategizing methods to shift customer’s paradigm through product evangelism highlighting its benefits Achieved year-over-year revenue growth of 24% Managing self-funded startup introducing exquisite décor for kids to the Indian market Strategizing methods to shift customer’s paradigm through product evangelism highlighting its benefits Achieved year-over-year revenue growth of 24%
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Mindseed Education
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India
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Education Management
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1 - 100 Employee
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Business Development Officer
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Jan 2020 - Feb 2021
Counselling new clients for conversion and handling existing for retention and roll overs Strategically planning marketing campaigns and identifying target groups Applying lean work models to obtain smooth workflow and increase productivity Regularly interfacing with clients, thought leaders and account stakeholders Counselling new clients for conversion and handling existing for retention and roll overs Strategically planning marketing campaigns and identifying target groups Applying lean work models to obtain smooth workflow and increase productivity Regularly interfacing with clients, thought leaders and account stakeholders
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Director
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Nov 2010 - Sep 2018
Responsible for operations, marketing, and product procurement from Amsterdam and Dubai for supply in India Focused on resolving risk and deferment issues that could pose possible threats to asset integrity and reliability Strategic planning, staying up to date with industry regulations and market fluctuations. Responsible for operations, marketing, and product procurement from Amsterdam and Dubai for supply in India Focused on resolving risk and deferment issues that could pose possible threats to asset integrity and reliability Strategic planning, staying up to date with industry regulations and market fluctuations.
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HBOS Treasury Services Plc
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Australia
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IT Services and IT Consulting
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Relationship Manager
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Nov 2008 - May 2009
Executing sales by providing loan consultation to businesses and HNI’s based on their financial data Following Financial Services Authority standards to provided competitive interest rates Drive strategy & innovation across top European accounts to deliver value to clients Looking after the short term and long term funding requirements of businesses and individuals Executing sales by providing loan consultation to businesses and HNI’s based on their financial data Following Financial Services Authority standards to provided competitive interest rates Drive strategy & innovation across top European accounts to deliver value to clients Looking after the short term and long term funding requirements of businesses and individuals
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Human Resources Executive
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Oct 2007 - Apr 2008
Assisted in Performance management, Compensation Review, Job Framework and HR Analytics Coordinated and supported new hire forms, transfer forms, promotion candidates and terminations Handled entire hiring process and handling complaints and harassment allegations according to standards Worked on HR policies, procedures, laws and standards to ensure professional working conditions for employees Assisted in Performance management, Compensation Review, Job Framework and HR Analytics Coordinated and supported new hire forms, transfer forms, promotion candidates and terminations Handled entire hiring process and handling complaints and harassment allegations according to standards Worked on HR policies, procedures, laws and standards to ensure professional working conditions for employees
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Education
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Great Learning
Post Grad Program, Data Science and Business Analytics -
Welingkar Institute of Management
Master of Business Administration - MBA, Business Administration and Management, General -
Cardiff University / Prifysgol Caerdydd
Bachelor's degree, Business, Management, Marketing, and Related Support Services