Atika Obhan

Sr. Barter Consultant at BXI - Barter Exchange of India
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • India
    • Financial Services
    • 1 - 100 Employee
    • Sr. Barter Consultant
      • Mar 2021 - Present

       Strategically planning communication with client to ensure persuasion for making client barter ready Understand their P & L with appropriate Barter Profitable solutions Suggest appropriate Cash Flow Increment and Revenue Generation suggestions through Barter Negotiating on behalf of clients with media house and other giants corporate brands Planning integrated marketing and financial cost saving solutions for their brands, ensuringdeliverance and helping the bottom line of brands Serviced, handled and on boarded clients like top two airline brands, innumerable print mediapartners, people's favourite radio channel, FMCG Giants, QSRsUnderstanding Client Marketing Plan provide integrated mixes like OOH, Print, TV to help withMarketing plan and co-branding opportunities

    • Co-Founder
      • Nov 2018 - Present

       Managing self-funded startup introducing exquisite décor for kids to the Indian market Strategizing methods to shift customer’s paradigm through product evangelism highlighting its benefits Achieved year-over-year revenue growth of 24%  Managing self-funded startup introducing exquisite décor for kids to the Indian market Strategizing methods to shift customer’s paradigm through product evangelism highlighting its benefits Achieved year-over-year revenue growth of 24%

    • India
    • Education Management
    • 1 - 100 Employee
    • Business Development Officer
      • Jan 2020 - Feb 2021

       Counselling new clients for conversion and handling existing for retention and roll overs Strategically planning marketing campaigns and identifying target groups Applying lean work models to obtain smooth workflow and increase productivity Regularly interfacing with clients, thought leaders and account stakeholders  Counselling new clients for conversion and handling existing for retention and roll overs Strategically planning marketing campaigns and identifying target groups Applying lean work models to obtain smooth workflow and increase productivity Regularly interfacing with clients, thought leaders and account stakeholders

    • Director
      • Nov 2010 - Sep 2018

       Responsible for operations, marketing, and product procurement from Amsterdam and Dubai for supply in India Focused on resolving risk and deferment issues that could pose possible threats to asset integrity and reliability  Strategic planning, staying up to date with industry regulations and market fluctuations.  Responsible for operations, marketing, and product procurement from Amsterdam and Dubai for supply in India Focused on resolving risk and deferment issues that could pose possible threats to asset integrity and reliability  Strategic planning, staying up to date with industry regulations and market fluctuations.

    • Australia
    • IT Services and IT Consulting
    • Relationship Manager
      • Nov 2008 - May 2009

       Executing sales by providing loan consultation to businesses and HNI’s based on their financial data  Following Financial Services Authority standards to provided competitive interest rates Drive strategy & innovation across top European accounts to deliver value to clients Looking after the short term and long term funding requirements of businesses and individuals  Executing sales by providing loan consultation to businesses and HNI’s based on their financial data  Following Financial Services Authority standards to provided competitive interest rates Drive strategy & innovation across top European accounts to deliver value to clients Looking after the short term and long term funding requirements of businesses and individuals

    • Human Resources Executive
      • Oct 2007 - Apr 2008

       Assisted in Performance management, Compensation Review, Job Framework and HR Analytics Coordinated and supported new hire forms, transfer forms, promotion candidates and terminations  Handled entire hiring process and handling complaints and harassment allegations according to standards  Worked on HR policies, procedures, laws and standards to ensure professional working conditions for employees  Assisted in Performance management, Compensation Review, Job Framework and HR Analytics Coordinated and supported new hire forms, transfer forms, promotion candidates and terminations  Handled entire hiring process and handling complaints and harassment allegations according to standards  Worked on HR policies, procedures, laws and standards to ensure professional working conditions for employees

Education

  • Great Learning
    Post Grad Program, Data Science and Business Analytics
    2020 - 2021
  • Welingkar Institute of Management
    Master of Business Administration - MBA, Business Administration and Management, General
    2010 - 2012
  • Cardiff University / Prifysgol Caerdydd
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2006 - 2009

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