Experience

Times of India

• India
• Newspaper Publishing
• 500 - 600 Employee

• Senior Writer

  • Jul 2018 - Present

  - Create feature articles daily for any TIL properties with affiliate widgets with special focus on Fashion and Home Decor (Articles can be feature articles, News articles or Photo feature articles) -Product Content strategy based on SEO-Content strategy for affiliates, brands, web portals for CTR and revenue-Monitor traffic on Google Analytics and use other digital tools for overall growth - Create feature articles daily for any TIL properties with affiliate widgets with special focus on Fashion and Home Decor (Articles can be feature articles, News articles or Photo feature articles) -Product Content strategy based on SEO-Content strategy for affiliates, brands, web portals for CTR and revenue-Monitor traffic on Google Analytics and use other digital tools for overall growth



The Loom

• Creative Copywriter

  • Apr 2018 - Jul 2018

  -Suggest creative word identities and taglines for ethnic collections that are launched daily-Suggest articulated product descriptions & email subjects-Handle social media (Instagram and Facebook)-Write Ad copies for Facebook and Google. -Suggest creative word identities and taglines for ethnic collections that are launched daily-Suggest articulated product descriptions & email subjects-Handle social media (Instagram and Facebook)-Write Ad copies for Facebook and Google.



Glitstreet.com

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Editorial Writer (Freelance)

  • Sep 2017 - Jul 2018

  Contribute editorial articles for the website's blog which includes--Trend stories (ethnic and ready-to-wear)-Shop stories for specific product ranges-Styling advice -Celebrity fashion -Bollywood events Contribute editorial articles for the website's blog which includes--Trend stories (ethnic and ready-to-wear)-Shop stories for specific product ranges-Styling advice -Celebrity fashion -Bollywood events



Roposo

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Content Producer

  • May 2015 - Mar 2018

  The responsibilities involved--brainstorm ideas for content to be posted on the website & social media.-Conceptualize ideas to run campaigns on our website which included contests for engagement on our app/website.-plan & execute shoots, create small promotional videos, create trend based banners/pictures with captions and descriptions.-take care of various handles/profiles on our website for different categories of content.-train new members The responsibilities involved--brainstorm ideas for content to be posted on the website & social media.-Conceptualize ideas to run campaigns on our website which included contests for engagement on our app/website.-plan & execute shoots, create small promotional videos, create trend based banners/pictures with captions and descriptions.-take care of various handles/profiles on our website for different categories of content.-train new members



MEENU CREATIONS PRIVATE LIMITED

• India
• Textile Manufacturing
• 1 - 100 Employee

• Designer

  • Jul 2013 - Apr 2015

  Worked as an apparel designer with international buyers such as Stradivarius, PIMKIE, NEXT, Cache-Cache for women's wear (ready-to-wear)Responsibilities-Range developmentSurface Design DevelopmentTrend AnalysisTech-pack development Worked as an apparel designer with international buyers such as Stradivarius, PIMKIE, NEXT, Cache-Cache for women's wear (ready-to-wear)Responsibilities-Range developmentSurface Design DevelopmentTrend AnalysisTech-pack development