Atif Adam
Product Manager at Simplified Financial Solutions Company - SiFi- Claim this Profile
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English Professional working proficiency
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Malayalam Native or bilingual proficiency
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Tamil Elementary proficiency
Topline Score
Bio
Rajveer Singh
I have worked with Atif for over a year, he is the go-to guy for literally everything regarding product and marketing. An expert in product management and Digital Marketing. He's definitely that one guy, that companies would just never let go, a great leader with the ability to make optimal decisions, a team player, and super dynamic in all his tasks. Wherever he is, he will be a great asset to the company. A true asset for any company out there. All the best.
Dileep Krishna
I've worked with Atif personally in projects covering Marketing, Sales, streamlining processes etc. If I have to pick one skill that is my favourite it is his listening ability. He tries to understand the complete situation + Complication and comes with a resolution. Would suggest anyone to just consider him for any generalist plus roles related to product and marketing. Extremely sound with technical knowledge. Continuous learner and a passionately curious person.
Rajith Shaji
An absolute gem of a guy. He would be a rockstar in any team just based on his work ethics alone. He is a generalist who knows a great deal about everything from SEO to payments. I would love to have him as part of any team. "He is a man of few words" (that is what our team said about him) and his actions are always louder. We could hand him practically anything and expect it to get done. Good luck!
Rajveer Singh
I have worked with Atif for over a year, he is the go-to guy for literally everything regarding product and marketing. An expert in product management and Digital Marketing. He's definitely that one guy, that companies would just never let go, a great leader with the ability to make optimal decisions, a team player, and super dynamic in all his tasks. Wherever he is, he will be a great asset to the company. A true asset for any company out there. All the best.
Dileep Krishna
I've worked with Atif personally in projects covering Marketing, Sales, streamlining processes etc. If I have to pick one skill that is my favourite it is his listening ability. He tries to understand the complete situation + Complication and comes with a resolution. Would suggest anyone to just consider him for any generalist plus roles related to product and marketing. Extremely sound with technical knowledge. Continuous learner and a passionately curious person.
Rajith Shaji
An absolute gem of a guy. He would be a rockstar in any team just based on his work ethics alone. He is a generalist who knows a great deal about everything from SEO to payments. I would love to have him as part of any team. "He is a man of few words" (that is what our team said about him) and his actions are always louder. We could hand him practically anything and expect it to get done. Good luck!
Rajveer Singh
I have worked with Atif for over a year, he is the go-to guy for literally everything regarding product and marketing. An expert in product management and Digital Marketing. He's definitely that one guy, that companies would just never let go, a great leader with the ability to make optimal decisions, a team player, and super dynamic in all his tasks. Wherever he is, he will be a great asset to the company. A true asset for any company out there. All the best.
Dileep Krishna
I've worked with Atif personally in projects covering Marketing, Sales, streamlining processes etc. If I have to pick one skill that is my favourite it is his listening ability. He tries to understand the complete situation + Complication and comes with a resolution. Would suggest anyone to just consider him for any generalist plus roles related to product and marketing. Extremely sound with technical knowledge. Continuous learner and a passionately curious person.
Rajith Shaji
An absolute gem of a guy. He would be a rockstar in any team just based on his work ethics alone. He is a generalist who knows a great deal about everything from SEO to payments. I would love to have him as part of any team. "He is a man of few words" (that is what our team said about him) and his actions are always louder. We could hand him practically anything and expect it to get done. Good luck!
Rajveer Singh
I have worked with Atif for over a year, he is the go-to guy for literally everything regarding product and marketing. An expert in product management and Digital Marketing. He's definitely that one guy, that companies would just never let go, a great leader with the ability to make optimal decisions, a team player, and super dynamic in all his tasks. Wherever he is, he will be a great asset to the company. A true asset for any company out there. All the best.
Dileep Krishna
I've worked with Atif personally in projects covering Marketing, Sales, streamlining processes etc. If I have to pick one skill that is my favourite it is his listening ability. He tries to understand the complete situation + Complication and comes with a resolution. Would suggest anyone to just consider him for any generalist plus roles related to product and marketing. Extremely sound with technical knowledge. Continuous learner and a passionately curious person.
Rajith Shaji
An absolute gem of a guy. He would be a rockstar in any team just based on his work ethics alone. He is a generalist who knows a great deal about everything from SEO to payments. I would love to have him as part of any team. "He is a man of few words" (that is what our team said about him) and his actions are always louder. We could hand him practically anything and expect it to get done. Good luck!
Credentials
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Product Academy Fundamentals
McKinsey & CompanySep, 2022- Nov, 2024 -
Online Marketing Foundations
LinkedInSep, 2019- Nov, 2024 -
LInked In - Social Media Marketing
UdemyMar, 2016- Nov, 2024 -
Inbound Marketing
HubSpotJun, 2019- Nov, 2024 -
Analytics certification
GoogleJan, 2016- Nov, 2024 -
Adwords Search Certification
GoogleJan, 2016- Nov, 2024 -
Adwords video certification
GoogleJan, 2016- Nov, 2024
Experience
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SiFi - Simplified Financial Solutions Company
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Saudi Arabia
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager
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Jan 2022 - Present
SiFi is the first SAMA-regulated spend management solution in Saudi Arabia. Empowering SMEs to enterprises, we automate financial operations for enhanced control, visibility and efficiency. - First hire, Build the whole product team - Orchestrated the end-to-end product lifecycle, managing the entire process from discovery to delivery. - Expedited the acquisition of a Major EMI license in a shorter timeframe, diligently adhering to all central bank requirements. - Product launch… Show more SiFi is the first SAMA-regulated spend management solution in Saudi Arabia. Empowering SMEs to enterprises, we automate financial operations for enhanced control, visibility and efficiency. - First hire, Build the whole product team - Orchestrated the end-to-end product lifecycle, managing the entire process from discovery to delivery. - Expedited the acquisition of a Major EMI license in a shorter timeframe, diligently adhering to all central bank requirements. - Product launch & GTM - Manage and scale the product team - Optimize product operations and customer success process - Handled Card scheme management, Accounting Integrations, Apple Pay, and Mada Pay - Helping organizations to streamline financial operations Show less SiFi is the first SAMA-regulated spend management solution in Saudi Arabia. Empowering SMEs to enterprises, we automate financial operations for enhanced control, visibility and efficiency. - First hire, Build the whole product team - Orchestrated the end-to-end product lifecycle, managing the entire process from discovery to delivery. - Expedited the acquisition of a Major EMI license in a shorter timeframe, diligently adhering to all central bank requirements. - Product launch… Show more SiFi is the first SAMA-regulated spend management solution in Saudi Arabia. Empowering SMEs to enterprises, we automate financial operations for enhanced control, visibility and efficiency. - First hire, Build the whole product team - Orchestrated the end-to-end product lifecycle, managing the entire process from discovery to delivery. - Expedited the acquisition of a Major EMI license in a shorter timeframe, diligently adhering to all central bank requirements. - Product launch & GTM - Manage and scale the product team - Optimize product operations and customer success process - Handled Card scheme management, Accounting Integrations, Apple Pay, and Mada Pay - Helping organizations to streamline financial operations Show less
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Bayzat
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United Arab Emirates
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Human Resources Services
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300 - 400 Employee
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Product Manager
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May 2021 - Jan 2022
- HR & Payroll localization efforts for the Saudi region, delivering a successful launch on time. - Launched innovative Request feature, enabling users to request any letters or documents within the organization - Conducted customer discovery to validate initial hypothesis and guide product development - Managed entire product life cycle, from initial discovery to successful GTM - Provided regular product training to internal team to keep them updated on product progress -… Show more - HR & Payroll localization efforts for the Saudi region, delivering a successful launch on time. - Launched innovative Request feature, enabling users to request any letters or documents within the organization - Conducted customer discovery to validate initial hypothesis and guide product development - Managed entire product life cycle, from initial discovery to successful GTM - Provided regular product training to internal team to keep them updated on product progress - Developed comprehensive product documentation including PRDs, user stories, epics, and reports - Optimized UX for HR & Payroll products to improve user experience Show less - HR & Payroll localization efforts for the Saudi region, delivering a successful launch on time. - Launched innovative Request feature, enabling users to request any letters or documents within the organization - Conducted customer discovery to validate initial hypothesis and guide product development - Managed entire product life cycle, from initial discovery to successful GTM - Provided regular product training to internal team to keep them updated on product progress -… Show more - HR & Payroll localization efforts for the Saudi region, delivering a successful launch on time. - Launched innovative Request feature, enabling users to request any letters or documents within the organization - Conducted customer discovery to validate initial hypothesis and guide product development - Managed entire product life cycle, from initial discovery to successful GTM - Provided regular product training to internal team to keep them updated on product progress - Developed comprehensive product documentation including PRDs, user stories, epics, and reports - Optimized UX for HR & Payroll products to improve user experience Show less
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Volopay
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Singapore
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Software Development
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100 - 200 Employee
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Product Manager
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Jun 2020 - May 2021
- Served as the first product manager at Volopay, tasked with building the core of the product - Successfully launched comprehensive product line and validated product market fit in new regions - Launched products in Singapore & Australia, expanding the company's reach and impact - Led development of comprehensive product offerings, including virtual cards, physical cards, budgeting, accounting, KPI dashboards, product analytics, and cross-border payments - Managed cross-functional… Show more - Served as the first product manager at Volopay, tasked with building the core of the product - Successfully launched comprehensive product line and validated product market fit in new regions - Launched products in Singapore & Australia, expanding the company's reach and impact - Led development of comprehensive product offerings, including virtual cards, physical cards, budgeting, accounting, KPI dashboards, product analytics, and cross-border payments - Managed cross-functional teams, including design, tech, and customer success, to deliver exceptional products for customers - Managed end-to-end development process and marketing initiatives, including the marketing website - Oversaw organic and paid campaigns, delivering exceptional results in terms of customer acquisition - Successfully implemented measures to enhance customer engagement, satisfaction, and loyalty, resulting in improved retention. Show less - Served as the first product manager at Volopay, tasked with building the core of the product - Successfully launched comprehensive product line and validated product market fit in new regions - Launched products in Singapore & Australia, expanding the company's reach and impact - Led development of comprehensive product offerings, including virtual cards, physical cards, budgeting, accounting, KPI dashboards, product analytics, and cross-border payments - Managed cross-functional… Show more - Served as the first product manager at Volopay, tasked with building the core of the product - Successfully launched comprehensive product line and validated product market fit in new regions - Launched products in Singapore & Australia, expanding the company's reach and impact - Led development of comprehensive product offerings, including virtual cards, physical cards, budgeting, accounting, KPI dashboards, product analytics, and cross-border payments - Managed cross-functional teams, including design, tech, and customer success, to deliver exceptional products for customers - Managed end-to-end development process and marketing initiatives, including the marketing website - Oversaw organic and paid campaigns, delivering exceptional results in terms of customer acquisition - Successfully implemented measures to enhance customer engagement, satisfaction, and loyalty, resulting in improved retention. Show less
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Thence: The Product Success Company
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Associate
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Oct 2019 - Jun 2020
- Launched comprehensive marketing website and landing pages, resulting in a 30% increase in engagement and leads - Implemented B2B lead generation campaigns, utilizing both organic and paid strategies - Focused on demand generation, with a strong emphasis on key account management - Managed accounts-based marketing (ABM) initiatives to drive growth - Utilized growth hacking techniques to scale products - Tracked, managed, and continuously improved organization-wide KPIs -… Show more - Launched comprehensive marketing website and landing pages, resulting in a 30% increase in engagement and leads - Implemented B2B lead generation campaigns, utilizing both organic and paid strategies - Focused on demand generation, with a strong emphasis on key account management - Managed accounts-based marketing (ABM) initiatives to drive growth - Utilized growth hacking techniques to scale products - Tracked, managed, and continuously improved organization-wide KPIs - Oversaw the company website, making improvements to design, user interactions, and search optimization on a daily basis - Contributed to the development of new product ranges, including the creation of a product managers' publication and a link management solution for marketers. Show less - Launched comprehensive marketing website and landing pages, resulting in a 30% increase in engagement and leads - Implemented B2B lead generation campaigns, utilizing both organic and paid strategies - Focused on demand generation, with a strong emphasis on key account management - Managed accounts-based marketing (ABM) initiatives to drive growth - Utilized growth hacking techniques to scale products - Tracked, managed, and continuously improved organization-wide KPIs -… Show more - Launched comprehensive marketing website and landing pages, resulting in a 30% increase in engagement and leads - Implemented B2B lead generation campaigns, utilizing both organic and paid strategies - Focused on demand generation, with a strong emphasis on key account management - Managed accounts-based marketing (ABM) initiatives to drive growth - Utilized growth hacking techniques to scale products - Tracked, managed, and continuously improved organization-wide KPIs - Oversaw the company website, making improvements to design, user interactions, and search optimization on a daily basis - Contributed to the development of new product ranges, including the creation of a product managers' publication and a link management solution for marketers. Show less
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Uxformation Consulting
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Co-Founder / Business Analyst
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Nov 2016 - Sep 2019
Develop campaign strategy including messaging, audience and segmented targeting. Create and manage marketing calendar for companies. Responsible for all campaign reporting. Marketing automation, funnel setup and implementation Create and optimize landing pages, conduct A/B tests improve conversion rates. Executing all paid media campaigns Facebook, Twitter, Google (search, display and Youtube) Research on keywords, channel audience, user personas Creating marketing… Show more Develop campaign strategy including messaging, audience and segmented targeting. Create and manage marketing calendar for companies. Responsible for all campaign reporting. Marketing automation, funnel setup and implementation Create and optimize landing pages, conduct A/B tests improve conversion rates. Executing all paid media campaigns Facebook, Twitter, Google (search, display and Youtube) Research on keywords, channel audience, user personas Creating marketing stacks to build a sustainable and futuristic marketing conditions for saas and ecommerce websites. Conduct website audit, competitor analysis and improve to rank better in competition. Manage vendors that execute the company's ad strategy and monitor campaign performance Work with design and technical team to craft perfect growth oriented solution for client. Track every web, mobile and cloud customer data and build insights and build better experiences that convert and retain users. Show less Develop campaign strategy including messaging, audience and segmented targeting. Create and manage marketing calendar for companies. Responsible for all campaign reporting. Marketing automation, funnel setup and implementation Create and optimize landing pages, conduct A/B tests improve conversion rates. Executing all paid media campaigns Facebook, Twitter, Google (search, display and Youtube) Research on keywords, channel audience, user personas Creating marketing… Show more Develop campaign strategy including messaging, audience and segmented targeting. Create and manage marketing calendar for companies. Responsible for all campaign reporting. Marketing automation, funnel setup and implementation Create and optimize landing pages, conduct A/B tests improve conversion rates. Executing all paid media campaigns Facebook, Twitter, Google (search, display and Youtube) Research on keywords, channel audience, user personas Creating marketing stacks to build a sustainable and futuristic marketing conditions for saas and ecommerce websites. Conduct website audit, competitor analysis and improve to rank better in competition. Manage vendors that execute the company's ad strategy and monitor campaign performance Work with design and technical team to craft perfect growth oriented solution for client. Track every web, mobile and cloud customer data and build insights and build better experiences that convert and retain users. Show less
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Freelance, self-employed
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Remote
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Digital Marketing Consultant
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Feb 2017 - Feb 2018
Managed to achieve Constant #1 keyword position for all major primary and secondary keywords for a New York based perfume manufacturer in all Google TLDS. -Acheived 90% of company sales through search engines which eventually helped company to reduce marketing costs and increase in profits. -Collaborated with agencies and freelancer with digital marketing strategy, Website administration, Website migration and Digital Audit for brands. -Constant monitoring of SERP Rankings, Managed to achieve Constant #1 keyword position for all major primary and secondary keywords for a New York based perfume manufacturer in all Google TLDS. -Acheived 90% of company sales through search engines which eventually helped company to reduce marketing costs and increase in profits. -Collaborated with agencies and freelancer with digital marketing strategy, Website administration, Website migration and Digital Audit for brands. -Constant monitoring of SERP Rankings,
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BASE Brand Consulting
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India
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Business Consulting and Services
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1 - 100 Employee
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Business Analyst
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Feb 2015 - Feb 2016
Being part of the entire startup journey with the founding team helping setting up the business, streamlining business process, Building and implementing marketing strategies. -Helped company to scale 2X Month over Month growth constantly. -Responsible for all digital marketing activities including Seo, SEM & SMM. -Provide design team with research insights on branding & UI/UX Design. -Responsible for all pre sales and post sales activities including Drafting proposals, Lead generation… Show more Being part of the entire startup journey with the founding team helping setting up the business, streamlining business process, Building and implementing marketing strategies. -Helped company to scale 2X Month over Month growth constantly. -Responsible for all digital marketing activities including Seo, SEM & SMM. -Provide design team with research insights on branding & UI/UX Design. -Responsible for all pre sales and post sales activities including Drafting proposals, Lead generation, Building client presentations. Show less Being part of the entire startup journey with the founding team helping setting up the business, streamlining business process, Building and implementing marketing strategies. -Helped company to scale 2X Month over Month growth constantly. -Responsible for all digital marketing activities including Seo, SEM & SMM. -Provide design team with research insights on branding & UI/UX Design. -Responsible for all pre sales and post sales activities including Drafting proposals, Lead generation… Show more Being part of the entire startup journey with the founding team helping setting up the business, streamlining business process, Building and implementing marketing strategies. -Helped company to scale 2X Month over Month growth constantly. -Responsible for all digital marketing activities including Seo, SEM & SMM. -Provide design team with research insights on branding & UI/UX Design. -Responsible for all pre sales and post sales activities including Drafting proposals, Lead generation, Building client presentations. Show less
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Education
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Aarupadai Veedu Institute Of Technology
Bachelor of Engineering - BE, Computer Science -
2012 - 2013
JDT ISLAM HSE
Pre Degree, Biology/Biological Sciences, General
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