Athina Tsikrika
Brand Manager at KORRES- Claim this Profile
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English Professional working proficiency
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Greek Native or bilingual proficiency
Topline Score
Bio
Credentials
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Set up Google Analytics for a single page website
CourseraOct, 2020- Nov, 2024 -
Business Writing Seminar
Alba Graduate Business SchoolJul, 2020- Nov, 2024 -
Highered Career Journey Masterclass: Salary Negotiation
Highered - EFMD Shared Career ServicesMar, 2020- Nov, 2024 -
Presentation Skills Seminar
Alba Graduate Business SchoolOct, 2019- Nov, 2024 -
A guide to modern marketing technologies and tactics to become leaders in CX
London Research -
Certificate of Integration of new sellers
Germanos -
Certificate of Tech Experts
Germanos -
ECDL- Microsoft Office
ECDL / ICDL Certification -
IELTS
British Council
Experience
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KORRES
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Greece
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Personal Care Product Manufacturing
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200 - 300 Employee
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Brand Manager
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May 2023 - Present
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Product Manager
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Oct 2021 - May 2023
Support the execution of the Origins Marketing Plan and Brand Strategy •handling new product launches •fully responsible of forecasting saleables, testers, samples and gwps in an effective way to achieve brand goals •reconciliation of DP and Finance figures in order to avoid excesses and lost sales •fully responsible of executing of promotional plan and handling of budget •supporting the consumer engagement strategy of the brand ( SoMe, influencers act., earned publicity and PR events) •responsible of monitoring excess lists and monitoring opportunities of new launches •supporting the online pharmacy act., and overall online strategy of the brand Controlling of the execution of Marketing Plan of Cyprus, Bulgaria & Romania and checking on a monthly basis the line up and price list of each country to ensure aligning of the BLK markets Support the key account online pharmacies marketing plan and online activations, responsible for the communications and execution tracking Fully responsible of the VM & In-Store elements of the three Brands Show less
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Comtrade Group
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Serbia
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IT Services and IT Consulting
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200 - 300 Employee
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Junior Product Manager
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Nov 2020 - Sep 2021
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NAOS (Bioderma - Institut Esthederm - Etat Pur)
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Intern
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Jul 2020 - Sep 2020
• Forged Bioderma’s new website with informative content to increase brand awareness • Conducted a research about Bioderma’s Customer Journey and provided the analysis • Undertook product pricing analysis to map Bioderma’s competitiveness • Collaborated in the construction of the new Institut Esthederm’s product catalogue • Prepared daily reports in order to support marketing processes • Competent user of Magento platform • Forged Bioderma’s new website with informative content to increase brand awareness • Conducted a research about Bioderma’s Customer Journey and provided the analysis • Undertook product pricing analysis to map Bioderma’s competitiveness • Collaborated in the construction of the new Institut Esthederm’s product catalogue • Prepared daily reports in order to support marketing processes • Competent user of Magento platform
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Germanos
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Greece
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Retail
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500 - 600 Employee
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Sales Consultant- Tech Expert
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May 2018 - Sep 2019
Key responsibilities: • Adept at investigating customer needs and hit the store’s monthly target of sales by promoting, communicating and customizing cost-effective solutions • Boosted continuously monthly revenues by utilizing my cognitive skills on cross selling techniques and personally achieving the 50% of the total mobile connections target Key responsibilities: • Adept at investigating customer needs and hit the store’s monthly target of sales by promoting, communicating and customizing cost-effective solutions • Boosted continuously monthly revenues by utilizing my cognitive skills on cross selling techniques and personally achieving the 50% of the total mobile connections target
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waffle house
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Saudi Arabia
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Restaurants
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200 - 300 Employee
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Store Manager
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Jun 2015 - May 2018
Key responsibilities: • Supervised a team of 10 people in order to perform effectively under conditions of intense pressure • Attained high monthly turnovers with reducing variable costs through tighter controls on overtime expenditure • Managed supplies for the purpose of equitable distribution of business income and expenses Key responsibilities: • Supervised a team of 10 people in order to perform effectively under conditions of intense pressure • Attained high monthly turnovers with reducing variable costs through tighter controls on overtime expenditure • Managed supplies for the purpose of equitable distribution of business income and expenses
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Secretary to Director
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Sep 2013 - Apr 2015
Key responsibilities: • Front Desk Clients’ service • Sales of the business services • Social Media Management (Facebook & website account) Key responsibilities: • Front Desk Clients’ service • Sales of the business services • Social Media Management (Facebook & website account)
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Education
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Knowcrunch
Masterclass, Digital and Social Media Marketing -
Alba Graduate Business School
Msc, Marketing -
Panteion University of Social and Political Sciences
BSc in Public Administration, Economics