Athena Bond
Vice President at Evo Strategies- Claim this Profile
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English -
Topline Score
Bio
Christopher Francis
It’s rare that you come across standout talent like Athena. I had the pleasure of working with her for nearly 4 years at Local Splash – Relevant Ads, collaborating on several teams. Athena expertly filled the role of Performance Specialist for my company’s SEO optimization team after serving under my direction as Sr. Account Manager. Athena’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. She gets the job done, but also great to work with. I was always in awe of Athena’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages. No matter how tense a meeting, Athena made sure everyone left with a smile. As a team member or a leader, Athena earns my highest recommendation.
Paul Gordon
Athena is the type of employee that any company would be lucky to have. Not only is she detail oriented, she does her job with a smile on her face. She is capable of performing any job she is tasked with (or can find a solution on her own). She is at once a team player and a skilled self-motivator. Her determination and drive are inspiring. Her passion and pride are admirable. Her joyful spirit is nearly infectious.
Christopher Francis
It’s rare that you come across standout talent like Athena. I had the pleasure of working with her for nearly 4 years at Local Splash – Relevant Ads, collaborating on several teams. Athena expertly filled the role of Performance Specialist for my company’s SEO optimization team after serving under my direction as Sr. Account Manager. Athena’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. She gets the job done, but also great to work with. I was always in awe of Athena’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages. No matter how tense a meeting, Athena made sure everyone left with a smile. As a team member or a leader, Athena earns my highest recommendation.
Paul Gordon
Athena is the type of employee that any company would be lucky to have. Not only is she detail oriented, she does her job with a smile on her face. She is capable of performing any job she is tasked with (or can find a solution on her own). She is at once a team player and a skilled self-motivator. Her determination and drive are inspiring. Her passion and pride are admirable. Her joyful spirit is nearly infectious.
Christopher Francis
It’s rare that you come across standout talent like Athena. I had the pleasure of working with her for nearly 4 years at Local Splash – Relevant Ads, collaborating on several teams. Athena expertly filled the role of Performance Specialist for my company’s SEO optimization team after serving under my direction as Sr. Account Manager. Athena’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. She gets the job done, but also great to work with. I was always in awe of Athena’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages. No matter how tense a meeting, Athena made sure everyone left with a smile. As a team member or a leader, Athena earns my highest recommendation.
Paul Gordon
Athena is the type of employee that any company would be lucky to have. Not only is she detail oriented, she does her job with a smile on her face. She is capable of performing any job she is tasked with (or can find a solution on her own). She is at once a team player and a skilled self-motivator. Her determination and drive are inspiring. Her passion and pride are admirable. Her joyful spirit is nearly infectious.
Christopher Francis
It’s rare that you come across standout talent like Athena. I had the pleasure of working with her for nearly 4 years at Local Splash – Relevant Ads, collaborating on several teams. Athena expertly filled the role of Performance Specialist for my company’s SEO optimization team after serving under my direction as Sr. Account Manager. Athena’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team. She gets the job done, but also great to work with. I was always in awe of Athena’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages. No matter how tense a meeting, Athena made sure everyone left with a smile. As a team member or a leader, Athena earns my highest recommendation.
Paul Gordon
Athena is the type of employee that any company would be lucky to have. Not only is she detail oriented, she does her job with a smile on her face. She is capable of performing any job she is tasked with (or can find a solution on her own). She is at once a team player and a skilled self-motivator. Her determination and drive are inspiring. Her passion and pride are admirable. Her joyful spirit is nearly infectious.
Credentials
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Local SEO Advanced Certification
-Jun, 2014- Oct, 2024 -
Local SEO Certification
-Mar, 2013- Oct, 2024
Experience
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Evo Strategies
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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Jan 2021 - Present
RESPONSIBILITIES Overall: • Own the overall success of assigned campaigns with the aim of delivering above & beyond on behalf of the agency’s clients. • Manage the day-to-day workload across assigned campaigns, including delegating tasks to Creative Director or Art Director and ensuring team alignment. • Build and present client materials including but not limited to marketing plans, strategy decks, and campaign reports. • Stay aware of new technologies and upcoming opportunities, as well as actively discovering trends in the industry and on platforms. • Collaborate with internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve on process and output. Campaign Development:• Work alongside Strategy team to develop campaign strategy for new business pitches as well as ongoing client campaigns • Lead creative process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting etc. • Develop deal terms, creative briefs, preparation of offers and contract management • Negotiate and manage deals; liaise with accounting to ensure all contracts are accurate and all key needs are met, work is completed is completed, billing is coordinated, etc Campaign Execution (Management & Reporting): • Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews. • Ensure client work is high quality and meet or exceed expectations - setting a tone and culture of quality across the agency. • Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations. Agency Leadership: • Support and motivate team members to exceed expected goals • Collaborate and build bridges with the leads of other internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve execution on client work.
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Account Manager
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Nov 2017 - Jan 2021
As account manager I serve as a strategic advisor to clients by helping them to achieve their marketing/business objectives while actively cultivating client relationships, trust, and confidence through superior service. Key Responsibilities • Oversee a team of the fully embedded resources, track their performance along with the client satisfaction and needs. • Lead creative, strategy, and execution across multiple client deliverables, including web, email, and digital advertising/marketing programs. • Build and maintain key relationships with client teams and internal discipline leads, including Creative team leads. • Partner with clients on creative briefs to communicate project requirements for design and copywriting teams. • Lead cross-functional team to ensure deliverables are produced on time, on budget, and to client’s specifications. • Demonstrate excellent time management and the ability to manage multiple complex projects simultaneously. • Maintain excellent written and verbal communication with all parties. • Collaborate with department leaders to organize and proactively plan for upcoming activity and new opportunities on existing or new accounts.• Drive multiple client projects at once with a focus on deadlines, budgets, deliverables, overall agency profitability, and customer satisfaction.• Effectively marshal the services of various agency disciplines to deliver holistic solutions to clients on a variety of platforms – strategic planning, creative development, paid media planning/buying, content marketing/PR, social media, etc.• Carefully manage client forecasts and budgets to drive agency profitability.
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Digital Marketing Strategist
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Jan 2016 - Nov 2017
Through a deep understanding of the strategy, I develop plans that connects the brand to the online consumer for clients. I also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needsResponsible for developing and executing solutions to meet clients’ brand objectives based on consumer insight and data. Handle the day-to-day operations of agency projects, including research, scope development, creative briefing and job execution.Spotting trends and technologies that play roles in consumer’s lives, while utilizing • SEM/SEO Strategies • Social Media - SMM• Online Reputation Management - ORM• Digital Branding • Paid Ads - PPC• The Next Big Thing!
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Relevant Ads
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United States
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1 - 100 Employee
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Sr Account Manager / Search Experience Optimization Specialist
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Jan 2014 - Mar 2016
• Oversee accounts and ensure their completion, make initial contact with clients and assess their needs• Educate and assist clients with their online marketing including Search Engine Optimization and Search Engine Marketing• Answer inbound lines, address and resolve any problems clients have, follow up as necessary to ensure client satisfaction• Client retention, keeping them as paying client when they want to leave the service, consistently hit above goals set for retention rate• Recover failed payments and sell clients on new and additional products, top performing account manager for additional sales at the company• Train and mentor other Account Managers in their roles• Responsible for research, development and implementation of client's SEO strategies• Utilize the build, measure, learn feedback loop to drive validated learning• Translate contemporary digital marketing strategies into products through close collaboration with product management and clients.• Advocate the value of search marketing both internally and externally.
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Local Splash - Local SEO Company
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Client Retention / Performance Optimization Specialist
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Jun 2013 - Mar 2016
• Improve under-performing Google, Bing, and Yahoo local listings utilizing various optimization tools to enhance performance and traffic.• Ensure local listings are consistent and visible across search engines and directories.• Creating and submitting local listings to Google+ Local, Yahoo, Bing and various other local search directories.• Perform extensive citation audits and analysis to ensure the consistency of a company’s online information.• Work with Account Management teams to identify under-performing accounts and make recommendations to improve SEO visibility.• Perform research across multiple industry related blogs and websites to stay up to date on the latest changes and trends in the Local Search ecosystem.• Identify and appropriately adjust work to adhere to the most recent Google updates and trends.
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Sales
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Jul 2012 - Jun 2013
Relevant Ads is a local search marketing agency dedicated to helping companies get found by their potential customers through modern digital services.At RelevantAds - Localsplash I have had the opportunity to learn a lot about marketing, not just online. I have held many positions including; direct sales, (opener, closer, and manager), key accounts sales, new sales verticals using aggregators, and the Retention Department which handled re acquiring clients, retaining current clients, and account management. Initiate new sales by cold calling business. Consistently made my quota. I have become efficient with tracking and documents. Which results in the development of new strategies and processes to ultimately create a more profitable and efficient team environment
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AGR Group
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United States
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Advertising Services
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200 - 300 Employee
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Junior Director of Sales
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May 2005 - Jun 2012
Local sales executed in a call center setting. One call close atmosphere. Went from managing sales teams 30 + employees to Jr Director of Sales overseeing multiple campaigns working directing with the individual Senior sales managers responsible for the multi state energy programs. Changed the sales culture with an emphasis on quality. Development of local enterprise marketing activities. Creation of internal enterprise channels. Project management collaboration to deliver custom solutions to suppliers with special needs.HiringTraining and Employee DevelopmentScript CreationContinuing Education TrainingStrategic Expansion PlanningMarketing development
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Education
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1992 - 1994
Golden West College
Associate's degree, Multi-/Interdisciplinary Studies, General -
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UCLA Extension
Community
