Experience

The MIDI Association

• United States
• Performing Arts
• 1 - 100 Employee

• President

  • Jan 2022 - Present

  The MIDI Association is the global non-profit organization that connects the companies who develop new MIDI specifications and MIDI products with all the people around the world that create music and art with MIDI. The MIDI Association is the global non-profit organization that connects the companies who develop new MIDI specifications and MIDI products with all the people around the world that create music and art with MIDI.



MIDI2 Marketing LLC

• Aliso Viejo, California, United States

• President

  • Nov 2020 - Jan 2022

  MIDI2Marketing (like MIDI 2.0 itself) is about two-way communication and dialog. MIDI2Marketing will be consulting for the MIDI Association, the non-profit 501(c)6 trade organization that serves both MIDI companies that make MIDI products and individuals that create music and art with MIDI. Athan is the Chief Operating Officer and will also be consulting for Yamaha as the designated representative to the MIDI Association, serving on the association's Executive Board in a volunteer capacity and providing guidance to a small, select group of innovative MIDI companies. Show less



Yamaha Corporation of America

• United States
• Musicians
• 700 & Above Employee

• Digital Marketing Strategy Manager

  • Apr 2019 - Nov 2020

  Oversee marketing and technology planning and strategy, marketing workflows, business process design and review, behavioral marketing, and data mining and analysis.

• Director of Strategic Product Planning

  • Oct 2013 - Mar 2019

  Drive a Voice of Customer program to connect and engage with customers at key points in the customer journey.Use best in class market research tools to gain insights about customer's needs and then strategize on products to meet those needs. Select and implement best class digital marketing stack tools (CDP, ESP, CIAM) to build individualized profiles for each and every customer and then deliver personalized messages across multiple touchpoints based on the customer's preferences.Investigate and help develop new technologies for digital music production connectivity. Show less

• Director of Marketing

  • 2006 - Oct 2013

  Responsible for cross departmental and cross divisional marketing initiatives for the Pro Audio and Combo Division at Yamaha Corporation of America

• Marketing Manager Music Production

  • Jul 1998 - Oct 2013

  Music Production includes Synthesizers, Studio Monitors, Digital Mixers, Groove Boxes and anything you would find in a home or project studio. Responsible for marketing, product definition, inventory management , expense control and profit/loss for the music production department.

• Marketing Manager DTX Electronic Drums

  • Apr 2009 - Jul 2013

  Responsible for marketing, product definition, inventory management , expense control and profit/loss for the electronic drum department.



IVL Technologies

• VP of Marketing

  • 1995 - 1998

  Licensed harmony technology to Daiichi Kosho, Taito, Xing, Brother and other Japanese ISDN network Karaoke companies. Made IVL Virtual Vocals a defacto standard in the karaoke systems in Japan. Licensed harmony technology to Daiichi Kosho, Taito, Xing, Brother and other Japanese ISDN network Karaoke companies. Made IVL Virtual Vocals a defacto standard in the karaoke systems in Japan.



Korg USA

• United States
• Musicians
• 100 - 200 Employee

• Product Planning Manager

  • Jan 1986 - Sep 1994

  Product planning manager for all Korg products from 1986-1994 including the M1 Music Workstation which is still the largest selling synthesizer of all time Product planning manager for all Korg products from 1986-1994 including the M1 Music Workstation which is still the largest selling synthesizer of all time



EU Wurlitzer's

• Greater Boston Area

• Sales Manager

  • 1978 - 1982

  Sales Manager for 15 stores music instrument retail chain. Responsible for training, hiring and managing store staff. Also responsible for product selection and buying for technology products. Sales Manager for 15 stores music instrument retail chain. Responsible for training, hiring and managing store staff. Also responsible for product selection and buying for technology products.