Abet Tekeste, MBA

Digital Advertising Specialist at Pure Visibility
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, US
Skills

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Kendall Goodrich

I met Abet when she was an MBA student in my Marketing Strategy class in Winter of 2012. Abet is a very enthusiastic learner and a good team player. She helped her team develop a strong ("A") marketing plan for a local theater for their final project. Abet also was in my Entrepreneurship class, where she demonstrated skills in helping her team produce an excellent ("A") business plan for a new trucking venture. Abet is very kind and helpful, and has lent her skills to help multiple organizations.

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Credentials

  • Communicating with Confidence
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Google Ads Video Certification
    Google
    Jan, 2023
    - Oct, 2024
  • Google Analytics Certification
    Google
    Dec, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Google
    Nov, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Nov, 2022
    - Oct, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Jul, 2016
    - Oct, 2024

Experience

  • Pure Visibility
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Advertising Specialist
      • Nov 2022 - Present
  • Cro Metrics
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Digital Ads Manager
      • Nov 2021 - Nov 2022
  • Naked Lime
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Digital Marketing Analyst
      • Nov 2017 - Nov 2021

    • Digital Marketing Analyst
      • Dec 2016 - Nov 2017

    • Digital Advertising Specialist
      • Jan 2016 - Dec 2016

  • L Brands
    • United States
    • Retail
    • 700 & Above Employee
    • Customer Care Specialist
      • Sep 2014 - Jan 2016

      *Develop strong understanding of fashion retail consumers and their buying behavior *Resolve customer issues while utilizing negotiation skills *Utilize selling skills to make effective recommendations *Develop strong understanding of fashion retail consumers and their buying behavior *Resolve customer issues while utilizing negotiation skills *Utilize selling skills to make effective recommendations

  • Cincinnati Sports Club
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Intern
      • Feb 2014 - Apr 2014

      *Design and implement monthly marketing campaign including direct mail, social media, website, and lead nurturing email campaigns *Compile, create, and report to management team comprehensive competitive analysis of local health clubs. *Produce and present consumer behavior analysis report *Design and implement monthly marketing campaign including direct mail, social media, website, and lead nurturing email campaigns *Compile, create, and report to management team comprehensive competitive analysis of local health clubs. *Produce and present consumer behavior analysis report

  • LexisNexis
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Research Associate
      • Mar 2009 - Sep 2012

      *Provided high quality support and problem resolution to customers and peers. *Analyzed and research news stories and determine value based on customer needs. *Updated internal training documents and processes. Coach and train peers with use of different software products. *Created monthly team newsletter with and current company events *Planned team activities to build a better team environment and improve team performance. *Acted as a liaison between peers and product… Show more *Provided high quality support and problem resolution to customers and peers. *Analyzed and research news stories and determine value based on customer needs. *Updated internal training documents and processes. Coach and train peers with use of different software products. *Created monthly team newsletter with and current company events *Planned team activities to build a better team environment and improve team performance. *Acted as a liaison between peers and product engineers with software support. *Provided both classroom and one-on-one in depth training to subordinates, peers, and leaders with the use of products. Created and maintained training for various LexisNexis products instructing internals and externals in their use.

    • Research Associate
      • Nov 2006 - Mar 2009

      *Provided telephonic support and problem resolution to customers. *Performed in-depth research from public records, business and financial sources including Hoovers, and Dun and Bradstreet. *Initiated escalation process for unresolved customer issues.

  • The Berry Company
    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing/Data Analytics Intern
      • Jun 2005 - Dec 2005

      *Analyzed customer information to identify additional marketing opportunities. *Created excel spreadsheets of marketing data for company use. *Created competitor analysis report. *Conducted secondary industry research and analysis to identify and define marketing opportunities *Analyzed customer information to identify additional marketing opportunities. *Created excel spreadsheets of marketing data for company use. *Created competitor analysis report. *Conducted secondary industry research and analysis to identify and define marketing opportunities

Education

  • Wright State University
    MBA, Marketing
    2010 - 2014
  • University of Dayton
    Bachelors, Marketing
    2002 - 2006

Community

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