Atefe Hashemi

User Experience Designer at Code for Canada
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Location
Calgary, Alberta, Canada, CA

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Amy Alfano

I enjoyed working with Atefe and highly recommend her for any design or UX focused position. She is very kind, intelligent, hard-working and communicative. Atefe took on design tasks with ease and efficiency, understanding each detail and asking questions when needed. She always is open to constructive criticism, while learning and growing her design skills from her peers. Atefe has a strong eye for design; she takes the time to research and plan before creating any design/UX strategy. Atefe Hashemi is an expert in design programs such as Adobe XD, Adobe Illustrator and Adobe Photoshop. I trust her program knowledge and ability to create a functional prototype and style/asset preparation for development. She has the ability to work within a team and individually; scheduling and completing tasks based upon priority. While working with Atefe, she designed logos, display/social advertisements and user experienced focused websites. She understands the limitations with Google and how to create a functional yet beautiful and appealing design matching the client(s) vision. It was a joy to work with Atefe and I would again in the future. I highly recommend Atefe Hashemi. Please feel to reach out for further reference.

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Credentials

  • Usability Testing
    LinkedIn Learning ⋅ Course Certificate
    May, 2021
    - Sep, 2024
  • Design Thinking: Understanding the Process
    LinkedIn Learning ⋅ Course Certificate
    May, 2021
    - Sep, 2024
  • Figma for UX Design
    LinkedIn
    May, 2021
    - Sep, 2024
  • HTML Essential Training
    LinkedIn
    May, 2021
    - Sep, 2024
  • InVision for UX Design
    LinkedIn
    May, 2021
    - Sep, 2024
  • UX Foundations: Style Guides and Design Systems
    LinkedIn
    May, 2021
    - Sep, 2024
  • Adobe XD Master class - Become a UI/UX Designer
    Udemy
    Dec, 2020
    - Sep, 2024

Experience

    • Canada
    • Civic and Social Organizations
    • 1 - 100 Employee
    • User Experience Designer
      • Jul 2022 - Present

      Labor Market Information Council (LMIC) Designed and Developed 2 different tools for MyBluePrint (English) and University of Laval (French) using the Labor Market Information Council (LMIC) data hub. Enabled students to explore occupations, compare work requirements, and make informed career decisions. Discovery Phase: • Conducted a 3-day Design Sprint and 10 in-depth interviews with end-users. Design & development Phase: • Created user stories, User Personas, and Road maps using tools like Miro and Framer Prototyping. • Utilized Framer, Figma, and Miro for Information Architecture and wireframes/prototypes. • Applied the University of Laval Design System for visual elements; created style guides for MyBluePrint. • Conducted usability testing using Tree Testing, Hotjar, and UEQ surveys. • Ensured accessibility compliance (WCAG) using various tools like WAVE, A11y Figma Plugin, and Color Contrast Checker. • Collaborated with stakeholders in design review sessions for continuous improvement OMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs) Show less

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Product Designer/UX/UI designer
      • Feb 2019 - Jul 2022
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • User Experience Designer
      • Sep 2021 - Jun 2022

      • Delivering user-centric mobile and web solutions by conducting customer research, UX audits, building design strategies through creative direction, and helping brands create a strong online presence • Conducting stakeholders’ interviews and competitor analysis to understand the problem space, potential solutions, and business goals. • Defining a different group of end-users and their needs by conducting user journey maps, personas, and empathy maps. • Creating user flow diagrams and information architecture to design an accessible user interface. • Creating low fidelity and high-fidelity prototypes to visualize possible solutions and presenting them to the design team, stakeholders, PMs, development team, and content writers. • Attending design sessions and brainstorming groups for solving problems, visualizing ideas, and providing and receiving constructive feedback. • Creating style guides, design systems, support materials, and detailed design specifications based on Apple’s and Google’s human interface guidelines for the dev team to stay on brand and complete projects successfully and on time. • Using Figma and Adobe XD for creating wireframes and FigJam and Miro for sharing and presenting ideas. Show less

    • Canada
    • Advertising Services
    • UX / UI Designer
      • Nov 2020 - Sep 2021

      - Design and create websites interfaces by prioritizing Users and business requirements over technology limitations and constraints. - Identifying design problems and devising solutions. - Translating concepts into wireframes that lead to intuitive user experiences. - Brainstorming and Translating Stakeholder goals into design tasks. - Designing UI elements - Design and create websites interfaces by prioritizing Users and business requirements over technology limitations and constraints. - Identifying design problems and devising solutions. - Translating concepts into wireframes that lead to intuitive user experiences. - Brainstorming and Translating Stakeholder goals into design tasks. - Designing UI elements

    • User Experience Designer
      • Aug 2020 - May 2021

      - Brainstorming and Translating Stakeholder goals into design tasks. - Implementing a UX process within the company and aligning design goals with business goals. - Translating concepts into wireframes that lead to intuitive user experiences. - Collaborating with the team to define and implement innovative solutions for the product visuals and experience - Designing UI elements of the application. - Brainstorming and Translating Stakeholder goals into design tasks. - Implementing a UX process within the company and aligning design goals with business goals. - Translating concepts into wireframes that lead to intuitive user experiences. - Collaborating with the team to define and implement innovative solutions for the product visuals and experience - Designing UI elements of the application.

    • Germany
    • IT Services and IT Consulting
    • UX / UI Designer
      • Oct 2019 - Mar 2020

      - Translating concepts and ideas to wireframes. - Creating wireframes, storyboards, user flow, and visual design to effectively communicate interaction and design process. - Identify user needs and finding solutions. - Translating concepts and ideas to wireframes. - Creating wireframes, storyboards, user flow, and visual design to effectively communicate interaction and design process. - Identify user needs and finding solutions.

    • Iran
    • Higher Education
    • 1 - 100 Employee
    • University Lecturer
      • Sep 2017 - Jun 2018
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Researcher(The study of tourism issues in Isfahan and the provision of creative tourism areas)
      • Nov 2016 - Oct 2017

Education

  • Art University of Isfahan
    Master of Arts - MA, Study of Architecture
    2014 - 2016
  • Malayer university
    Bachelor's degree, Architecture
    2010 - 2014

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