Experience

Gyandhara Industries Pvt. Ltd.

• India
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Head

  • Sep 2023 - Present



Kapila Krishi Udyog Ltd.

• India
• Dairy Product Manufacturing
• 1 - 100 Employee

• Sales and Marketing Head

  • Mar 2021 - Mar 2023



IFFCO Kisan Suvidha Limited

• India
• Farming
• 500 - 600 Employee

• Head Of Sales

  • Aug 2018 - Feb 2021



Sahara India - FMCG Division

• Delhi

• RSM - North India

  • Nov 2013 - Jul 2017

  Head - Beverages,Staples,Food Products,Home Care,Personal Care -: . A range of medium-large retail clients & new product launch development . Distributor Management , Dealer Sales, Institutional Sales (B2B), Modern Trade Sales in North India oWater, Beverages & all FMCG product sales in North India oNew leads, existing clients, pitched the expanding range of products •Penetrated key accounts and increased revenues through relationship building •Coordinated with HR, Finance… Show more Head - Beverages,Staples,Food Products,Home Care,Personal Care -: . A range of medium-large retail clients & new product launch development . Distributor Management , Dealer Sales, Institutional Sales (B2B), Modern Trade Sales in North India oWater, Beverages & all FMCG product sales in North India oNew leads, existing clients, pitched the expanding range of products •Penetrated key accounts and increased revenues through relationship building •Coordinated with HR, Finance &MIS department for smooth operations •Supported Area Sales Managers & Executives to develop& implement sales strategies •Recruited, managed and increased the company's direct sales force •Conducted sales staff training and retention programs Show less Head - Beverages,Staples,Food Products,Home Care,Personal Care -: . A range of medium-large retail clients & new product launch development . Distributor Management , Dealer Sales, Institutional Sales (B2B), Modern Trade Sales in North India oWater, Beverages & all FMCG product sales in North India oNew leads, existing clients, pitched the expanding range of products •Penetrated key accounts and increased revenues through relationship building •Coordinated with HR, Finance… Show more Head - Beverages,Staples,Food Products,Home Care,Personal Care -: . A range of medium-large retail clients & new product launch development . Distributor Management , Dealer Sales, Institutional Sales (B2B), Modern Trade Sales in North India oWater, Beverages & all FMCG product sales in North India oNew leads, existing clients, pitched the expanding range of products •Penetrated key accounts and increased revenues through relationship building •Coordinated with HR, Finance &MIS department for smooth operations •Supported Area Sales Managers & Executives to develop& implement sales strategies •Recruited, managed and increased the company's direct sales force •Conducted sales staff training and retention programs Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• RSM - Sales and Marketing

  • Sep 2011 - Oct 2013

  Kandhari beverages pvt ltd is India’s biggest bottler of Coca-Cola which have Brands like Coke, Limca, Fanta, Maza, Thums-up, Minute Maid, Kinley water and Kinley Soda  Planning out the ideal Market structure in consultation with the sales team and the high authorities of the company.  Making operational plans for reaching the ideal market structure,  Handling 250 Crore p/a business revenue  Handling 200 employees team with 20 direct reporties  Coordinate with… Show more Kandhari beverages pvt ltd is India’s biggest bottler of Coca-Cola which have Brands like Coke, Limca, Fanta, Maza, Thums-up, Minute Maid, Kinley water and Kinley Soda  Planning out the ideal Market structure in consultation with the sales team and the high authorities of the company.  Making operational plans for reaching the ideal market structure,  Handling 250 Crore p/a business revenue  Handling 200 employees team with 20 direct reporties  Coordinate with H.R,MIS,Supply Chain department for smooth operation of business  Motivating Sales team in executing the RTM plan e.g. appointing new Distributors, Hubs and Spokes in the urban and rural market.  Making change to Pre Sell structure in the market  Constantine in touch with the sales team to get feedback on any gaps in RTM plans and execution  Ensure timely availability of all relevant SKUs at the Hub and Spoke points as per the agreed Norm with the company through market audits.  Facilitating the monthly audit of quantity and range of physical stocks at Hub and Spokes points.  Identifying the potential of urban and rural markets  Ensure distributor's stability, ROI  Identifying the penetration region wise  Identifying the route network planning to cover the untapped markets  Working for identifying network coverage in rural market as well as identifying new hub and spokes  working for maintaining quick communication of ground facts within internal network, also report generation for city, district and state  Evaluating and making plans with the help of sales team that Distributor Supply Chain not stack up in peak season of sales. Show less Kandhari beverages pvt ltd is India’s biggest bottler of Coca-Cola which have Brands like Coke, Limca, Fanta, Maza, Thums-up, Minute Maid, Kinley water and Kinley Soda  Planning out the ideal Market structure in consultation with the sales team and the high authorities of the company.  Making operational plans for reaching the ideal market structure,  Handling 250 Crore p/a business revenue  Handling 200 employees team with 20 direct reporties  Coordinate with… Show more Kandhari beverages pvt ltd is India’s biggest bottler of Coca-Cola which have Brands like Coke, Limca, Fanta, Maza, Thums-up, Minute Maid, Kinley water and Kinley Soda  Planning out the ideal Market structure in consultation with the sales team and the high authorities of the company.  Making operational plans for reaching the ideal market structure,  Handling 250 Crore p/a business revenue  Handling 200 employees team with 20 direct reporties  Coordinate with H.R,MIS,Supply Chain department for smooth operation of business  Motivating Sales team in executing the RTM plan e.g. appointing new Distributors, Hubs and Spokes in the urban and rural market.  Making change to Pre Sell structure in the market  Constantine in touch with the sales team to get feedback on any gaps in RTM plans and execution  Ensure timely availability of all relevant SKUs at the Hub and Spoke points as per the agreed Norm with the company through market audits.  Facilitating the monthly audit of quantity and range of physical stocks at Hub and Spokes points.  Identifying the potential of urban and rural markets  Ensure distributor's stability, ROI  Identifying the penetration region wise  Identifying the route network planning to cover the untapped markets  Working for identifying network coverage in rural market as well as identifying new hub and spokes  working for maintaining quick communication of ground facts within internal network, also report generation for city, district and state  Evaluating and making plans with the help of sales team that Distributor Supply Chain not stack up in peak season of sales. Show less



Godfrey Phillips India Limited

• India
• Manufacturing
• 700 & Above Employee

• Asst.Manager - Sales and Marketing

  • Jun 2008 - Aug 2011

  Worked with GPI as an AM, took care of Business of Haryana zone of all sku of Cigarettes (Red and White, Four Square,Cavanders,Marlboro), Tea, Pan Masala(Pan Vilas), Candy and Bidi, in Rural and Urban markets.  ‎Monitor brand wise and Distributor wise ‎secondary sales on weekly, monthly and yearly basis‎.‎  Appointed Distributors and Dealers in urban and rural markets.  ‎Monitored Wd investment‎, ‎market ‎credit and servicing on quarterly basis  Generated new system for… Show more Worked with GPI as an AM, took care of Business of Haryana zone of all sku of Cigarettes (Red and White, Four Square,Cavanders,Marlboro), Tea, Pan Masala(Pan Vilas), Candy and Bidi, in Rural and Urban markets.  ‎Monitor brand wise and Distributor wise ‎secondary sales on weekly, monthly and yearly basis‎.‎  Appointed Distributors and Dealers in urban and rural markets.  ‎Monitored Wd investment‎, ‎market ‎credit and servicing on quarterly basis  Generated new system for monitoring and ensuring distributor wise minimum inventory  Developed Business plans for long term sales generating business  Regular review with customer in regard to service performance and businesses growth  Reviewed structure on a monthly basis to implement corrective action plan  Specific plans for key Accounts as to ‎maintain regular servicing and visibility‎,‎and maintaining proper record‎. ‎  Maintain current distribution and ‎Identification of new outlets‎ in rural and urban markets. ‎  Created visibility at key points to draw ‎brand saliency‎ through merchandising teams.  Implemented ‎and executed inputs for ‎each campaign‎, ‎New brand ‎launches‎, ‎promotions‎, ‎etc  Create and lay down ‎procedures for Maintenance ‎and upkeep of GPI assets‎.Impart on job training to ‎TMS‎/‎Merchandising boys on visibility maintenance‎.‎  Market audits with ‎the concern Managers for ‎quality of displays‎, ‎freshness ‎of packs and Upkeep of all ‎GPI brands look‎. ‎  Quarterly ‎updation of town wise SOV ‎of the region by updating GPI ‎& ‎Competition inventory in ‎the market place on qtrly ‎basis‎.  ‎Created Robust Maintenance system On field training to TMS‎/ M ‎,‎ boy on Visibility norms‎, ‎Cotpa guidelines ‎& ‎Maintenance System‎.  Created an environment that sustains and encouraging high performance, motivating teams in optimizing their contribution levels Show less Worked with GPI as an AM, took care of Business of Haryana zone of all sku of Cigarettes (Red and White, Four Square,Cavanders,Marlboro), Tea, Pan Masala(Pan Vilas), Candy and Bidi, in Rural and Urban markets.  ‎Monitor brand wise and Distributor wise ‎secondary sales on weekly, monthly and yearly basis‎.‎  Appointed Distributors and Dealers in urban and rural markets.  ‎Monitored Wd investment‎, ‎market ‎credit and servicing on quarterly basis  Generated new system for… Show more Worked with GPI as an AM, took care of Business of Haryana zone of all sku of Cigarettes (Red and White, Four Square,Cavanders,Marlboro), Tea, Pan Masala(Pan Vilas), Candy and Bidi, in Rural and Urban markets.  ‎Monitor brand wise and Distributor wise ‎secondary sales on weekly, monthly and yearly basis‎.‎  Appointed Distributors and Dealers in urban and rural markets.  ‎Monitored Wd investment‎, ‎market ‎credit and servicing on quarterly basis  Generated new system for monitoring and ensuring distributor wise minimum inventory  Developed Business plans for long term sales generating business  Regular review with customer in regard to service performance and businesses growth  Reviewed structure on a monthly basis to implement corrective action plan  Specific plans for key Accounts as to ‎maintain regular servicing and visibility‎,‎and maintaining proper record‎. ‎  Maintain current distribution and ‎Identification of new outlets‎ in rural and urban markets. ‎  Created visibility at key points to draw ‎brand saliency‎ through merchandising teams.  Implemented ‎and executed inputs for ‎each campaign‎, ‎New brand ‎launches‎, ‎promotions‎, ‎etc  Create and lay down ‎procedures for Maintenance ‎and upkeep of GPI assets‎.Impart on job training to ‎TMS‎/‎Merchandising boys on visibility maintenance‎.‎  Market audits with ‎the concern Managers for ‎quality of displays‎, ‎freshness ‎of packs and Upkeep of all ‎GPI brands look‎. ‎  Quarterly ‎updation of town wise SOV ‎of the region by updating GPI ‎& ‎Competition inventory in ‎the market place on qtrly ‎basis‎.  ‎Created Robust Maintenance system On field training to TMS‎/ M ‎,‎ boy on Visibility norms‎, ‎Cotpa guidelines ‎& ‎Maintenance System‎.  Created an environment that sustains and encouraging high performance, motivating teams in optimizing their contribution levels Show less



Amul (GCMMF)

• India
• Dairy Product Manufacturing
• 700 & Above Employee

• Area Manager - Sales and Marketing

  • Jan 2005 - May 2008

   Implemented original sales strategies to achieve exceptional results and hit targets  Appointed Distributors and Dealer more than 250 in Delhi region  Responsible for handling WD wise secondary sales and logistics management.  Fostering strong relationships with major supermarket chains.  Solved point-of-purchase marketing challenges in collaboration with the marketing team.  Managed budgets, targets and commissions.  Advised and negotiated on acquisitions of new… Show more  Implemented original sales strategies to achieve exceptional results and hit targets  Appointed Distributors and Dealer more than 250 in Delhi region  Responsible for handling WD wise secondary sales and logistics management.  Fostering strong relationships with major supermarket chains.  Solved point-of-purchase marketing challenges in collaboration with the marketing team.  Managed budgets, targets and commissions.  Advised and negotiated on acquisitions of new products.  Developed and implemented a considerable number of influential marketing campaigns to increase public awareness of dairy product ranges.  Operated in a pro-active manner to develop and launch brands to specifically meet customers' requirements, e.g. fresh milk and Butter Milk in pouch. Show less  Implemented original sales strategies to achieve exceptional results and hit targets  Appointed Distributors and Dealer more than 250 in Delhi region  Responsible for handling WD wise secondary sales and logistics management.  Fostering strong relationships with major supermarket chains.  Solved point-of-purchase marketing challenges in collaboration with the marketing team.  Managed budgets, targets and commissions.  Advised and negotiated on acquisitions of new… Show more  Implemented original sales strategies to achieve exceptional results and hit targets  Appointed Distributors and Dealer more than 250 in Delhi region  Responsible for handling WD wise secondary sales and logistics management.  Fostering strong relationships with major supermarket chains.  Solved point-of-purchase marketing challenges in collaboration with the marketing team.  Managed budgets, targets and commissions.  Advised and negotiated on acquisitions of new products.  Developed and implemented a considerable number of influential marketing campaigns to increase public awareness of dairy product ranges.  Operated in a pro-active manner to develop and launch brands to specifically meet customers' requirements, e.g. fresh milk and Butter Milk in pouch. Show less



VARUN BEVERAGES LIMITED

• India
• Food and Beverage Services
• 700 & Above Employee

• Sales Executive

  • Jun 2001 - Jan 2003

   Responsibility of the sales of Aligarh where I worked through Institutional sales and channel sales and achieved the monthly targets various times efficiently and effectively.  Coordinated with the distributors and dealers ,  Achived sales target various time assigned by the management.  Conducting market research and competitor analysis  Prospecting for new business as well as renewing existing contracts.  Representing the company at exhibitions, conferences and trade… Show more  Responsibility of the sales of Aligarh where I worked through Institutional sales and channel sales and achieved the monthly targets various times efficiently and effectively.  Coordinated with the distributors and dealers ,  Achived sales target various time assigned by the management.  Conducting market research and competitor analysis  Prospecting for new business as well as renewing existing contracts.  Representing the company at exhibitions, conferences and trade shows. Show less  Responsibility of the sales of Aligarh where I worked through Institutional sales and channel sales and achieved the monthly targets various times efficiently and effectively.  Coordinated with the distributors and dealers ,  Achived sales target various time assigned by the management.  Conducting market research and competitor analysis  Prospecting for new business as well as renewing existing contracts.  Representing the company at exhibitions, conferences and trade… Show more  Responsibility of the sales of Aligarh where I worked through Institutional sales and channel sales and achieved the monthly targets various times efficiently and effectively.  Coordinated with the distributors and dealers ,  Achived sales target various time assigned by the management.  Conducting market research and competitor analysis  Prospecting for new business as well as renewing existing contracts.  Representing the company at exhibitions, conferences and trade shows. Show less