Experience

KENDA FARBEN
• Italy
• Chemical Manufacturing
• 1 - 100 Employee
• Zonal Sales Manager

  • Jun 2019 - Present


Atul Ltd

• India
• Chemical Manufacturing
• 700 & Above Employee

• Zonal Sales Manager

  • Nov 2017 - Jun 2019

  Responsibilities: Driving volume based sales at Zonal level for Secured & Unsecured products. Increase market share of the Company in retail segment-in the assigned Zone. Driving a team of 30+people across various levels of hierarchy Develop, execute and manage the SME strategy and tactical business plan, taking into account the market opportunities/growth potential, competitor activity, existing capabilities and risk appetite Development and implementation of marketing plans and BTL promotions for the Zone Developing specific plans to ensure growth both long and short-term Sales Planning for Retail and Body shop Channels- Handling Retail and B2B Verticals Working capital management through receivable control and reduction in undesired inventory Ensuring alignment of business strategies by coordinating with all key interfaces- Supply Chain, Commercial and Training New Business Development - Channel and End User Managing and Developing Customer Relations through team Managing Receivables effectively Recruitment and appraisals for entire team of the Zone. Managing annual business of 10 Crs. Show less



JK FILES (INDIA) LIMITED

• International Sales Marketing Manager

  • Oct 2015 - Oct 2017

  Channel & Distribution Management Driving Sales results and achieve Revenue Targets agreed for the portfolio maintain the ASP and Gross Profit Margin. Formulating the ABP of my Region and formulating & implementing strategies and reaching out to the unexplored market segments/customer groups for business expansion. Owning the entire lifecycle of an opportunity from prospecting to conversion and sign-off. Building of strong sales pipeline through assigned sales force. Establishing, developing and maintaining business relationships with prospective customers in the assigned Continent segment to generate new business for our products/services Coordinating sales effort with marketing, senior management, and other parts of the client. Launching of New products. Holding responsibility for monitoring country specific and/or region specific growth plans for company’s products. Acting as single point of contact with the prospect and coordinates the entire sales process on our behalf Taking part in trade show events, workshops and seminars that contribute to the sales pipeline, drive deal closure and help in relationship building. Acting as the advocate of the company and its products in all available forums. Contributing to the thought leadership of the organization and maintaining a watch on developments within prospects organizations which may affect future business. Managing the entire information in company specified systems and preparation of reports and information as required by the different stakeholders. Show less



Pidilite Industries Limited

• India
• Manufacturing
• 700 & Above Employee

• BRANCH MANAGER(Fevicol Division)

  • Sep 2010 - Sep 2015

  Key Highlights– Fevicol Division, Orissa/Kolkata Cluster: • Responsible for primary & secondary achievement & effective man power handling • Responsible for Profit & Loss of the Branch. • Managing sales force for the Branch. • Responsible for making and distributing sales targets in the Branch. • Controlling S & D, logistics, visibility & availability of the products. • Developing a strong/distribution network – through enhancement of width and depth of distribution, • Train, Motivate, Develop and Manage a team of 9 TSIs, 2 MDI and 3 PI besides ISR, Promoters & Distributor salesman • Responsible for demand generation through end user activation and below the line promotional activities • Drive In-Market Activations in the designated area to achieve sales target. • Increase distribution reach and volume of business. • Ensure proper in-shop visibility to increase consumer awareness and preference for the product. • Maintaining sustainable generic growth through system and process implementation • Vendor management • Maintaining 100% payment efficiency Index and non saleable stock elimination • Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative • Ensuring proper despatch of goods through CFA handling and implementation of System and Process Show less



Emami Ltd

• Consumer Goods
• 700 & Above Employee

• AREA SALES MANAGER

  • Oct 2005 - Sep 2010

  Job Responsibility: A) Generation Primary: Achieve planned sales volume and Sales distribution budgets Develop a Dealer Network across the territory Responsible for the preparation of re-distributor claims Effectively managing channel development and network expansion activities Launching of New Products B) Generation of Secondary Sales- :Proper Ordering Proper Route planning Motivation of salesperson Merchandizing and display Various Activities Service to Dealers, Institutions, Projects C) Territory Management & Development -: i) Dealer Management ii) Project Management & Market development Activity iii) Credit/Financial control iv) Motivation of team v) Exploring new market vi) Proper planning vii) Appointing new distributor in territory D) Reporting & Feedback: Reporting to RSM; 9 People Reports to me directly & 10 indirectly E) Cost control: Proper Verification of Credit & Debit note Proper utilization of scheme Effective use of POP material and stationary Show less