Aswin Gautham Kulandaisamy

Manager, Demand Generation & eCommerce at Movella
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL
Languages
  • English Full professional proficiency
  • Tamil Native or bilingual proficiency

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Bio

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5.0

/5.0
/ Based on 3 ratings
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Le Ngoc Anh

I believe he is a top-performing marketer in demand generation. Having a chance to work with Aswin on several projects, I admire him for his strategic vision as well as his rich experience in digital marketing, campaign management, and marketing automation. He will be a true asset to any firm!

Harini Audisekar

Having worked with Aswin for about 4 years at Zoho Corp, I had the opportunity to understand the analytics involved in marketing at close quarters. He always stood out because he had his way with numbers that he used as base to develop new campaign strategies. I remember him taking the path-less-taken approach for a campaign, which did not have the confidence of many seniors. Yet he did not second-guess his decision and pursued with confidence that fetched extraordinary results for the campaign. Such is his determination and skill. Despite the high-pressured nature of his work, he maintains his composure and always brings out the fun element for his team. What I admire most about him is how he simplifies things, be it a concept or a tool or a strategy. He is one of the very few extraordinary individuals I have met until today in my professional network. Wishing him the best always.

Sharada Murthy

I've worked with Aswin for over 3 years during his term in Zoho Corporation. He is an amiable person and yet can be a tough boss. His decisiveness is backed by his subject-matter expertise. What I appreciate the most about him is he has pushed me to think deeper, harder and do better for myself. His energy is inspirational and he always strives to bring out the best from within and people around. Thank you, Aswin!

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Credentials

  • Google Analytics
    Google
    Feb, 2020
    - Nov, 2024
  • Google Shopping Ads
    Google
    Feb, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jan, 2020
    - Nov, 2024
  • Google Search Ads
    Google
    Dec, 2019
    - Nov, 2024

Experience

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • Manager, Demand Generation & eCommerce
      • Jun 2023 - Present

      Leading the team responsible for creating and executing omnichannel marketing strategies across the funnel to hit revenue targets through generating leads, marketing-sourced pipeline, and driving revenue on the online shop.

    • Demand Generation Manager
      • Mar 2022 - Jul 2023

    • Digital Marketing & Automation Manager
      • Jul 2021 - Feb 2022

    • Germany
    • Software Development
    • 700 & Above Employee
    • Digital Demand Generation Manager
      • Aug 2020 - Jul 2021

      Engineered comprehensive digital demand generation marketing strategies for TeamViewer's Enterprise, IoT, and AR product lines in EMEA. I executed integrated paid social campaigns and highly effective paid search/SEO initiatives to drive customer acquisition. Engineered comprehensive digital demand generation marketing strategies for TeamViewer's Enterprise, IoT, and AR product lines in EMEA. I executed integrated paid social campaigns and highly effective paid search/SEO initiatives to drive customer acquisition.

    • India
    • Software Development
    • 700 & Above Employee
    • Digital Marketing Manager
      • Oct 2018 - Aug 2019

      Led a cross-functional team in charge of devising worldwide marketing strategies and go-to-market initiatives to spur growth for a suite of Identity & Access Management(IAM) and Security & Information Event management(SIEM) software products.

    • Digital Marketing Lead
      • Jun 2016 - Oct 2018

      Headed a team that was responsible for demand generation activities for a suite of Identity and Access Management(IAM) software products. Utilized all digital channels (performance marketing, email marketing, SEO), growth initiatives, and analyst relationships to drive growth.

    • Digital Marketer
      • May 2013 - Jun 2016

      Generated revenue and customer growth for ADManager Plus in the Identity and Access management(IAM) space through digital marketing. Managed all digital marketing operations (paid search, SEO, paid socials) and planned/executed email marketing campaigns for eight additional software products.

Education

  • IÉSEG School of Management
    Master of Science in Digital Marketing & CRM
    2019 - 2020
  • Anna University
    Bachelor of Engineering (B.E.), Electronics and Communications Engineering
    2009 - 2013

Community

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