Experience

The Trade Council of Denmark in MENA

• Government Relations
• 1 - 100 Employee

• Head of Commercial Section and Regional Team leader for Environment & Water

  • Jan 2019 - Present

  Heading the Environment & Water Regional Teams (Algeria, Egypt, Lebanon, Iran, Morocco, Saudi Arabia and UAE) which consist of a dedicated team of 7-8 advisors. Responsible of some HR related issues including, business development, strategy, public diplomacy, sales and marketing and quality assurance across the region. Focus on achieving export, sales and projects for Danish companies by creating and promoting turnkey solution alliances for SME’s as well as large companies within the sector by public diplomacy and creating long-term relations with the local stakeholders, governmental authorities and developers. Focus on establishing contracts and MoU’s that can enhance business and relationships. Sector focus: Environment & Water sector (includes Energy Efficiency in Buildings, Climate and Clean Air, Waste Management, Sustainability) and SDG’s 6, 7, 11,13, 17 Achievements: Developed Water Efficiency Middle East & Northern Africa Alliance (WEMA) Developed Green Building and Retrofitting Alliance with focus on energy and water efficiency in buildings.



Ministry of Foreign Affairs of Denmark

• Denmark
• International Affairs
• 700 & Above Employee

• Head of Commercial Section & Regional Advisor MENA, focus on the Energy & Environment

  • Jan 2013 - Dec 2018

  Heading and promoting the Cleantech sector. Took part of developing a strong and dedicated team from 1 to 6 advisors in the UAE from 2014-2018 within the sector as well as taking part of developing the overall Trade Council team from 5 to 14 advisors. Responsible for HR related issues, business development, strategy, public diplomacy, sales, marketing and quality assurance.Sector focus: Cleantech sector (Sustainability, Energy, Environment, Waste and Water)Preparation of Royal and Minister visits and Business Trade Delegation: 2018: Former Minister of Environment & Food, Esben Lunde Larsen, including participation of 34 companies 2016: Former Minister of Growth, Troels Lund Poulsen, including participation of 41 companies 2014: H.H. Crown Prince Frederik in connection to a signing ceremony of a MoU between Denmark and UAE on Sustainability Achievements: 2018: developed “Water and Building Retrofitting Alliance”2016-2018: developed “NRW Alliance” performed feasibility study showcasing the water, energy efficiency & the return of investment resulting in Danish ExportFrom 2014-2018: Wind Energy Regional MENA Coordination2014-2018: Sustainable Architecture with focus on Energy Efficiency and Healthy Living in new buildings

• Head of Economic and Commercial Section

  • Mar 2008 - Dec 2013

  Responsible for some of the daily management for the Trade Council; HR related issues including recruitment and training, strategy, sales and marketing, customer events and delegations, project management as well as quality assurance. Part of developing and establishing a regional hub in the UAE (Egypt, Iran, Lebanon, Saudi Arabia and UAE). Sector focus: Sustainability, Water & Environment, Energy, Oil & Gas, ICT and Fashion and Design

• Head of Commercial Section & Regional Coordinator MENA

  • Mar 2011 - Dec 2012

  Managed the Trade Commission of Denmark in Dubai and was a part of the management team. Responsible for project management, execution of projects and quality assurance, sale and marketing and coordination of the Regional Cooperation. Advising Danish companies on how to enter the market, identify business potential as will as partners and relevant contacts in the UAE market and establish Danish Subsidiaries in Free Zones.Navigate challenges such as the Arab Springs and its impact in the UAE market. Focus on companies in the fashion and design industry, develop a fashion networking event for Danish companies to meet local potential partners. Attracting more than 70 designers and business fashion representatives from both Denmark and UAE.Other sectors: healthcare, pharma, water, environment, energy, climate, food, telcom sector, and airport.

• Commercial Advisor

  • Mar 2007 - Feb 2008

  Market and partner/distribution search for Danish companies who want to enter the market. Canvas, high-level meeting bookings and arranging and planning large business delegations. Advise and execute company establishments. Sector focus: Everything from Defends, Food, Fashion and Design, ITC, Oil & Gas, Healthcare, however with special focus on Sustainability, Water & Environment, Wind Energy



PMP Marknadskonsult

• Sweden
• Market Research
• 1 - 100 Employee

• Customer Relationship Consultant

  • Jul 2006 - Feb 2007

  Adding sales driven growth and facilitating business development of high growth: Evaluation and measurement of the client business and company’s return on investment. Building and executing qualified sales process for a range of Danish companies resulting to win new customers and developing sales with existing customers. Adding sales driven growth and facilitating business development of high growth: Evaluation and measurement of the client business and company’s return on investment. Building and executing qualified sales process for a range of Danish companies resulting to win new customers and developing sales with existing customers.



Scan-Shipping

• Denmark
• Transportation, Logistics, Supply Chain and Storage
• 100 - 200 Employee

• Shipping Trainee

  • Aug 1999 - Aug 2000

  An international shipping and logistics provider with offices globally.Was trained to work in the role of chartering and operator. An international shipping and logistics provider with offices globally.Was trained to work in the role of chartering and operator.