• Oct 2021 - Present

• Development and execution of yearly event plan• Oversight of all events produced, partnered and sponsored by the organization ‣ 200+ in-person and online events executed to date• Collaboration with cross-functional teams to align event strategies with broader business objectives• Event budget management• Establishment and maintenance of relationships with key stakeholders to maximize exposure and support for events• Contracts negotiation with vendors to ensure cost-effectiveness and maximize ROI for events• Development and implementation of best practices for event planning and execution, including event timelines, budgets, and post-event evaluations• Strategies to reduce attrition rates Show less

• Jan 2019 - Oct 2021

• Planning and execution of marketing campaigns and events• Oversaw the creation of promotional materials, including email campaigns, social media ads, and direct mail pieces, to drive engagement and increase awareness of events• Establishment of brand guidelines• Communications• Community engagement• Implementation of SOPs for events and marketing• Partner outreach to increase relationships with the community by leveraging contra arrangements and MOUs

Designer Coordinator

• Feb 2018 - Dec 2018

• Backstage coordinator during FW 18 Event ‣ Event organization ‣ Schedule management (coordinated 30+ collections over seven days) ‣ PR ‣ Volunteer coordination and work assignment (20+ volunteers) • Back office duties: ‣ Media coverage of the event (Glamour Magazine LATAM and Hotbook Magazine coverage for FW 18) ‣ Prospect new designers to showcase their collections during Fashion Week ‣ Market research of current and emerging designers Show less

Assistant Manager, Marketing

• Feb 2014 - Dec 2017

• Development and implementation of marketing and communication strategies • Management of yearly marketing budget ◦ Oversight of Social Media and Design Departments ‣ Established the first social media strategy for the company growing the audience up to 5,000 combined in the first six months ‣ New brand identity for the holding company and a new business vertical ‣ Strategy and management of electronic platforms (website, blog, and social media channels) • Event coordination (vendors, budget management, venue negotiations, travel logistics for attendants) • Branding and identity • Monthly advertising on printed media and digital platforms • Market research for product development and customer satisfaction Show less

• Jan 2012 - Sep 2013

• Oversight of sales brochures, product training and product naming for the sales force• Creative direction of photoshoots for sales brochures (Seven sales brochures per year)• Editorial content and copy creation • Product exhibition and staff coordination on national tradeshows (One yearly national tradeshow and 5+ regional product exhibitions per year)• Oversight of all product naming of 7 sales categories, with 100+ new SKUs per period• Branding and concept development for new product line • Member of the Special Projects Committee Show less

• Jan 2010 - Jan 2012

• Layout sketch of sales brochures• Photoshoot coordination for sales brochures• Product exhibition and staff coordination on national tradeshows• Responsible for product naming of 2 sales categories, with 35+ new SKUs per period• Editorial content and copy creation • Weekly Sales Tracking to promote slow-moving items

Market Research Analyst

• Jul 2011 - Jan 2012

• Qualitative and quantitative analysis of market research projects • Quantitative data processing • Supervision and coordination of field surveys • Workload management for interns • Qualitative and quantitative analysis of market research projects • Quantitative data processing • Supervision and coordination of field surveys • Workload management for interns