Astrid Martínez

Proyectos Especiales at Multimax
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Contact Information
us****@****om
(386) 825-5501
Location
Panama City, Panamá, Panama, PA

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Credentials

  • Google Data Analytics Professional Certificate
    Coursera
    Feb, 2022
    - Oct, 2024
  • Fundamentals of Project Planning and Management
    Coursera
    Jun, 2021
    - Oct, 2024

Experience

  • Multimax
    • Panama
    • Retail
    • 1 - 100 Employee
    • Proyectos Especiales
      • Jun 2021 - Present

      Responsible for developing, managing and executing projects designed to grow revenue.

    • Ecommerce Supervisor
      • Jun 2020 - Nov 2021

      - Managed a robust catalog of 3,000+ products on Shopify, providing comprehensive oversight and strategic direction.- Secured and facilitated advertising partnerships with global brands, enhancing brand visibility and profitability.- Devised and executed multifaceted digital marketing strategies using tools like Google Ads, Meta, and Mailchimp to propel online engagement and conversions.- Delivered insightful sales and advertising reports, leveraging data to guide strategic decision-making and optimize performance.- Streamlined business operations by automating numerous Shopify processes, bolstering efficiency and productivity.- Led project management initiatives for the creation of new Shopify applications, ensuring timely and high-quality delivery.- Launched a marketplace, expanding business reach and diversifying revenue streams.- Orchestrated impactful e-mail marketing campaigns via Mailchimp and Klaviyo, driving customer engagement and retention.- Enhanced website UI/UX leveraging my expertise in Adobe XD and Figma, resulting in improved user satisfaction and increased traffic.- Utilized Excel and Power BI to develop comprehensive marketing and Shopify reports, providing key insights to support business strategy. Show less

    • Visual Merchandiser
      • Apr 2017 - Nov 2021

      - Led the successful implementation of visual merchandising across eight stores in Panama, ensuring brand consistency and high visual impact.- Coordinated BTL activities in collaboration with global brands, enhancing in-store brand presence and customer engagement.- Designed and launched advertising campaigns, contributing to store traffic and sales growth.- Effectively managed budgets and payments, optimizing resource allocation and cost-efficiency.- Assisted in the opening of new stores, overseeing visual setup and merchandising strategies to maximize customer appeal.- Supervised the design and creation of dynamic store displays, improving product visibility and shopping experience.- Utilized graphic design skills in Photoshop and Illustrator to create compelling in-store visuals and advertising materials.- Oversaw printing with plotters and setting up of in-store banners, enhancing store aesthetics and promotional efforts.- Authored a comprehensive visual merchandising manual, standardizing practices and facilitating staff training.- Leveraged creative thinking to develop innovative merchandising strategies, driving customer interest and store performance.- Ensured a compelling and consistent visual representation of the brand across all stores, contributing to a cohesive brand image and customer recognition. Show less

Education

  • Universidad Latina de Panamá
    Mercadeo y Publicidad
    2017 - 2020
  • Universidad Tecnológica de Panamá
    Diplomado Ciencia de los datos empresariales, Ciencia de los datos

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