Experience

The Hustle Factory

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Co-Founder

  • Jan 2022 - Present

  Founder and Director of a coaching and motivational programmes that helps people find a job in an affordable, organised and simple way.



White Mausu

• Food and Beverage Services
• 1 - 100 Employee

• Head of Brand & Communication

  • May 2022 - Aug 2023

  London/ Dublin



NJI

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director UK office - Facebook Account

  • Mar 2020 - Mar 2021

  London, England, United Kingdom Head of the UK office, branch of US based digital agency. - Logistical and operational client management for international regions. (Main client: Facebook) - Day to day building and management of the UK team. (Designers, Account Directors and Project Managers) - Coordinating with the US office on global design, strategy and client requirements. - Overseeing the strategy and execution of business development for the UK. - Implementing logistical and operational processes… Show more Head of the UK office, branch of US based digital agency. - Logistical and operational client management for international regions. (Main client: Facebook) - Day to day building and management of the UK team. (Designers, Account Directors and Project Managers) - Coordinating with the US office on global design, strategy and client requirements. - Overseeing the strategy and execution of business development for the UK. - Implementing logistical and operational processes for fast paced deliverables.. - Hiring and interviewing of new team members globally. Show less



Astrid Limal Studio

• Creative Director, Art Director, Brand Director & Strategist

  • Feb 2011 - May 2018

  I work with start up founders, marketing and advertising teams as well as small business owners to create and strategise visual identities, establish brand visions & execute new creative direction. - Oversaw the Creative Direction and overall re-brand of existing start-ups and small businesses. - Art Directed and produced photo and video shoots for small to medium B2C brands. - Styled photoshoots for national and international publications. - Researched and implemented trend… Show more I work with start up founders, marketing and advertising teams as well as small business owners to create and strategise visual identities, establish brand visions & execute new creative direction. - Oversaw the Creative Direction and overall re-brand of existing start-ups and small businesses. - Art Directed and produced photo and video shoots for small to medium B2C brands. - Styled photoshoots for national and international publications. - Researched and implemented trend forecasting for interiors and homewares companies. - Set Designed and styled editorial shoots and PR events. Show less



Perch & Parrow

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Creative, Brand Director & Founder

  • Oct 2015 - Feb 2017

  London Built, developed and launched - in just over a year - an online e-commerce brand for a large B2B furniture group looking to sell B2C. - Established a brand vision and strategy using market research and data analysis. - Implemented a brand creative direction through all channels. - Hired & managed a team of 8 professionals and 6 external agencies. - Oversaw the creation and editing of marketing content. (Le Journal blog, Social media, PR, Photography and Design). -… Show more Built, developed and launched - in just over a year - an online e-commerce brand for a large B2B furniture group looking to sell B2C. - Established a brand vision and strategy using market research and data analysis. - Implemented a brand creative direction through all channels. - Hired & managed a team of 8 professionals and 6 external agencies. - Oversaw the creation and editing of marketing content. (Le Journal blog, Social media, PR, Photography and Design). - Designed, developed and produced a line of 15 exclusive upholstery items with a selection of 150 different fabrics. - Bought and curated a range of 370 furniture pieces & accessories to fit the brand. - Worked closely with investors on establishing and following a financial strategy. - Launched in just over one year. Show less



Swoon

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Art Director

  • Nov 2014 - May 2015

  London, United Kingdom Oversaw the re-brand of all visual content, photography and imagery for the new website, alongside the launch of a first on-brand tube campaign. - Hired and managed a team of 4 stylists and 2 photographers. - Collaborated and art directed alongside the head of ecommerce to implement a new brand narrative and guidelines based on customer-centric data. - Created and strategised a narrative and vision for all marketing activations, collaterals and photography needs (BTL & ATL). -… Show more Oversaw the re-brand of all visual content, photography and imagery for the new website, alongside the launch of a first on-brand tube campaign. - Hired and managed a team of 4 stylists and 2 photographers. - Collaborated and art directed alongside the head of ecommerce to implement a new brand narrative and guidelines based on customer-centric data. - Created and strategised a narrative and vision for all marketing activations, collaterals and photography needs (BTL & ATL). - Directed the design, build and set up of 2 photography studios in Vietnam and India. - Art Directed, produced and launched the first advertising campaign on the London Tube. - Defined all photography, design and visual guidelines. - Mentored and inspired junior creatives through external events and conceptual thinking. Show less



Timebased

• United Kingdom
• Events Services
• 1 - 100 Employee

• Event manager

  • Mar 2011 - Jan 2012

  Created, managed and produced award ceremonies, PR events and international trade fair builds. - Produced and oversaw the launch of Soap & Glory, the Decanter Awards at the Royal Opera House and McArthur Glen stand at the ITLM in France, Cannes. - Worked alongside senior members of the team to assist with creative, logistics and production for the GQ awards, Vogue fashion house, and Clinique breakfast at Kettner’s.



Wallpaper*

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant to the Interiors Editors

  • Feb 2010 - May 2010

  Working closely with both interior editors, I oversaw all production, call ins, logistics and administration for photo shoots.



Studio Toogood

• Assistant to Creative Director, Faye Toogood.

  • Mar 2009 - Jun 2009

  Working closely with Faye Toogood, I built the CRM archive for all digital needs. Focusing on my aesthetics and organisational skills, I re-arranged all previous projects and work giving space for future prospects and business development.



Alexander McQueen

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Print Designer

  • Jan 2009 - Mar 2009

  Working within a small team of print designers, I contributed to the launch of Alexander McQueen's famous red and black dog tooth to bird print, assisting Hollie Davies for the A/W 2009 season.