Astrid Lejeune

Secretary General at IGC PROMOTIONS - Marketing Materials for International Brands
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Contact Information
us****@****om
(386) 825-5501
Location
The Hague, South Holland, Netherlands, NL

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5.0

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Evert Smit

Astrid is the power, the engine, behind the European adhesive Tape Industry Organisation Afera. And this while she also manages other organisations. She is the warm connector, making sure everybody contributes what they can, and at that are very pleased to do so. She is even doing this at a global scale, keeping the connection with the sister organisations in the USA, China, Japan and Taiwan active. She is making sure the support team at Lejeune delivers at its best for the sake of a healthy, growing and ever more relevant Afera. Her power to liaise, listen, extract the needs of all members is unprecedented. Her strongest point possibly is quickly seeing opportunities for the organisation to act upon for the benefit of all members. Her wide network enables fast formation of different working groups and committees. And to top it of, she is an absolutely great person to work with - always!

Bert van Loon

Astrid is a true driving force to keep an association moving and find new directions when necessary. She is a very experienced international association manager, with a clear outside-in view about innovation and rejuvenation. I had the pleasure to join forces with Astrid to develop a new strategy for Afera, adding a new external scope and initiate market development for the industry. Her energetic can-do mentality is key to the success of the association she is leading, bringing all stakeholders together to serve the common goal. Her focus is always on getting results through a very personal and human approach. The extra bonus to is that you she’s a great person to work with, adding fun and positivity to keep everyone on the go!

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Experience

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Secretary General
      • Apr 2017 - Present

      Manager of IGC Global Promotions N.V., a co-operative association of premium suppliers of promotional items and business gifts -- a global alliance with 52 partners covering 46 countries. Co-ordinate the Association's activities, including physical and digital meetings; supervise all general administration and financial affairs; provide Supervisory Board and management support; carry out data collection and reporting, systems operation and communications; and oversee ad hoc support member groups. Priorities include: Community development and (virtual) networking, content marketing and promotion, knowledge sharing and learning, and contributing to IGC Global Promotions' (financially) sustainable business model. Show less

    • Netherlands
    • Non-profit Organization Management
    • Secretary General
      • May 1999 - Present

      Leader of Afera, the European Adhesive Tape Association, comprising over 100 members from 20 European countries. Coordinator of the Association’s activities, manager of its resources and chief administrative officer of its secretariat based in The Hague, The Netherlands, operated by Lejeune Association Management. Responsibilities include: Serving as the central point of contact for the European adhesive tape industry; managing all Association communications, financial administration, membership administration and recruitment, policy and strategy, meetings and events, collaborative projects, interest representation, and membership satisfaction assessment. Projects have included: Shaping and incorporating the Association structure as of 1999; harmonising numerous European and global industry-recognised test methods and standards; creating and launching annual educational events; incorporating all entities within the tape industry value chain into the Association’s membership; establishing the Global Tape Forum; working with FEICA and IVK on regluatory issues; and initiating and rolling out an adhesive tape industry network through social media. Afera’s top priority is to raise awareness of the functionalities of adhesive tape among potential member clients. Find out more at www.afera.com and follow @Afera_Tape on Twitter. Show less

    • Netherlands
    • Non-profit Organizations
    • 1 - 100 Employee
    • Association- and New Business Development Manager
      • Mar 1990 - Present

      Leader and team player in evolving with the industry, art and strategy of steering non-profit organisations forward successfully and efficiently at Lejeune. Co-manager of new business acquisition from identification, pitch and due diligence, to planning, (re)launch and operation. Leader and team player in evolving with the industry, art and strategy of steering non-profit organisations forward successfully and efficiently at Lejeune. Co-manager of new business acquisition from identification, pitch and due diligence, to planning, (re)launch and operation.

  • 3DPA, The 3D Printing Association
    • The Hague, The Netherlands
    • Marketing Director
      • Jan 2016 - Jan 2019

      Marketing leader of 3DPA, the 3D Printing Association, representing all segments of the 3D printing eco system. Coordinator of the start-up Association’s focus and activities, which are presently being organised and launched from its new headquarters based at Lejeune Association Management. Currently responsible for: Formulating 3DPA’s strategy, including an industry priority agenda for 2017 onwards; carrying out all of its communications, membership recruitment and policymaking, events, and interest representation; and enlisting volunteer and professional leaders to drive this B2B association. 3DPA aims to advance the additive manufacturing industry in Europe. For more information, visit www.the3dprintingassociation.com and follow @3DPrintAssoc on Twitter. Show less

    • Secretary General
      • Jan 2006 - Dec 2011

      Leader, strategist and coordinator of the Association’s activities, manager of its resources and chief administrative officer of its secretariat based at Lejeune Association Management. Leader, strategist and coordinator of the Association’s activities, manager of its resources and chief administrative officer of its secretariat based at Lejeune Association Management.

    • Secretary General
      • Jan 2005 - Dec 2009

      Leader, strategist and coordinator of the Association’s activities, manager of its resources and chief administrative officer of its secretariat based at Lejeune Association Management. Leader, strategist and coordinator of the Association’s activities, manager of its resources and chief administrative officer of its secretariat based at Lejeune Association Management.

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